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CROWD FUNDING
          LETTING THE CROWD FUND
           YOUR SMALL BUSINESS
Sofya Gindina
International Relations and
Management
2775483
“Nearly two thirds of entrepreneurs
   (65%) are planning to seek
  alternative forms of finance in
2012, after losing confidence in the
 banks funding their businesses.”
                        Huddlebuy.co.uk
I     What is Crowd Funding?

II    How to create a successful Crowd Funding campaign?

            Step 1: Choosing the right website
            Step 2: Setting realistic target and time limits
            Step 3: Creating a convincing campaign video
            Step 4: Offering rewards to the investors
            Step 5: Posting regular updates

III   What What are the Downsides of Crowd Funding?
           are the advantages of Crowd Funding?

IV    What are the downsides of Crowd Funding?

V     How successful is Crowd Funding?
I. WHAT IS


An alternative method
of raising finance for a
business, project or
idea by attracting a
‘crowd’ of individual
investors via the
internet.
II. HOW TO CRATE

 CROWD FUNDING
STEP   CHOOSING THE
  1    RIGHT WEBSITE
STEP
       SETTING REALISTIC
  2    TARGET AND TIME
       LIMITS
STEP
       CREATING A
  3    CONVINCING CAMPAIGN
       VIDEO
STEP   OFFERING REWARDS
  4    TO THE INVESTORS
STEP
  5



   UPDATES
III. WHAT ARE THE

OF CROWD FUNDING ?
IV. WHAT ARE THE

OF CROWD FUNDING?


          - Absence of long-term viability
          - Risk of exposure
          - Inability to present complicated
            concepts
V. HOW SUCCESSFUL IS
http://www.startups.co.uk/start-ups-seek-alternative-finance-in-2012.html
http://www.startups.co.uk/what-is-crowdfunding.html
http://crowdfunding.startnext.de
http://business.time.com/2012/10/22/how-to-crowdfund-your-creative-
project/slide/how-to-pick-the-right-crowdfunding-site/
http://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-
does-it-benefit-the-economy/
http://www.forbes.com/sites/tanyaprive/2012/10/12/top-10-benefits-of-
crowdfunding-2/
http://billpayne.com/2011/11/25/crowd-funding-–-a-critique-for-entrepreneurs-and-
investors.html

Animations:
www.duarte.com
Statistics:
http://www.startnext.de/Blog/Blog-Detailseite/b/Fakten-Hintergruende-und-
die-Geschichte-von-Startn-437
THANK YOU
 FOR YOUR
ATTENTION!

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