Presence on the Internet involves dealing with an ever-shifting landscape. New technologies emerge while others wither away. Protocols rise and fall. Traffic patterns change. 10 years ago, the file transfer protocol (FTP) accounted for most Internet traffic. Today, most Internet traffic is predominantly HyperText Transfer Protocol (HTTP). This is so strong, in fact, that most people mistake the World Wide Web to be THE Internet, while in actuality it is only a subset of it.