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Top Ten Tips de Email Marketing

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Estos son los 10 tips esenciales para tener en cuenta a la hora de realizar una estrategia de Email Marketing.

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Publicado en: Marketing
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Top Ten Tips de Email Marketing

  1. 1. Top Ten Tips de Email Marketing | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 01
  2. 2. 1- ¿Cuál es tu Objetivo? Si no lo definís antes, ¿Cómo sabés si llegaste a la meta? Vender Fidelizar Capacitar Posicionar | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda Conquistar el mundo fromdoppler.com 02
  3. 3. 2- ¿Qué tipo de Campaña? Hay varios tipos de Campaña de Email Marketing, una para cada target, objetivo y momento. NEWSLETTER Fidelizar clientes / Posicionar la marca Generar tráfico/ Comunicar Novedades PROMOCIONALES ESTACIONALES INFORMATIVAS Generar conversiones (clicks, recomendaciones, ventas, suscripciones, regalos, etc.) Fidelizar clientes / Adquirir clientes / Posicionar la marca / Generar conversiones/ Generar relación a través de sentimientos Posicionar la marca / Comunicar una noticia especial / Mantener el contacto | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 03
  4. 4. 3- Call to Action Tiene que ser muy claro. ¿Qué querés que hagan tus Suscriptores? | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 04
  5. 5. 4- Segmenta y Personaliza • Cuanto más segmentes, vas a obtener mejores resultados. • Personaliza realmente, no sólo con el nombre en el Subject. | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 05
  6. 6. 5- Digale NO al SPAM ¿Conocés el Marketing del Permiso? DomainKeys/DKIM – Alts – Subject – Frecuencia – Marketing del Permiso - HTML | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 06
  7. 7. 6- Incluir Redes Sociales Social Email Marketing, llegó el momento de viralizar tus Emails. Maximiza tus resultados y Aumenta tu Base de Datos. | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 07
  8. 8. 7- OH no! ¿Y el asunto? Nunca lo dejes para el final. Al principio, escribe variantes. Caracteres – Símbolos – Acción – From - Diferente | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 08
  9. 9. 8- Nunca dejes de Probar No confíes en pre-conceptos. Todo hay que testearlo. No existe fórmula secreta, la clave es "testear".  | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 09
  10. 10. 9- Analizá cada indicador ¿Miras tus reportes? | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 10
  11. 11. 10- Optimiza tus Campañas ¡Aumenta tu ROI ya mismo! | EmailMarketingMadeSimple | @SolRomeo | #FuerzaAna #24horasdeAyuda fromdoppler.com 11
  12. 12. ¡Muchas Gracias! sromeo@fromdoppler Twitter: @SolRomeo #FuerzaAna #24HorasDeAyuda | EmailMarketingMadeSimple

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