LEADERSHIP COACHING IS A VERY PERSONAL JOURNEY. Our team at Sonia McDonald Inc have a wide range of experience and backgrounds to take this journey with you. Let us help you accelerate your leadership skills. Do not follow where the path may lead. Go instead where there is no path and leave a trail. -Ralph Waldo Emerson COACHING Without a doubt the best results are always had when you have the undivided attention of working with a coach. Our coaches will help you evaluate your leadership, set goals and take your seat at the leadership table. • Develop into the leader you want to be. • Set yourself up for promotion. • Learn the skills that create employee loyalty. • Working with Sonia will empower you, give you a leadership mindset and set you up for success. Wanting that to change your career trajectory? We can help you not only get there but excel in your new role.

1. Coaching
LEADERSHIP COACHING IS A VERY
PERSONAL JOURNEY.
Our team at Sonia McDonald Inc have a wide range of experience and
backgrounds to take this journey with you. Let us help you accelerate
your leadership skills.
Do not follow where the
path may lead. Go instead
where there is no path and
leave a trail.
-Ralph Waldo Emerson

2. COACHING
Without a doubt the best results are always had when you have the
undivided attention of working with a coach.
Our coaches will help you evaluate your leadership, set goals and take
your seat at the leadership table.
• Develop into the leader you want to be.
• Set yourself up for promotion.
• Learn the skills that create employee loyalty.
• Working with Sonia will empower you, give you a leadership
mindset and set you up for success.
Wanting that to change your career trajectory? We can help you not only
get there but excel in your new role.

3. EXECUTIVE COACHING
Our executive coaching is designed for individual leaders along with
entire leadership teams. Through one on one individual executive
coaching leaders will gain key skills, and confidence in their leadership
abilities. As a leader, it’s important to know yourself and leadership
styles, along with strengths and weaknesses which can help or hinder
your personal development.
Executive leaders will discover
what drives and motivates
them and how to maintain
their motivation while still
maintaining balance and
focus. We assist leaders to
gain a new level of awareness,
accountability and leadership.
In turn with an emphasis on
self and people leadership,
clients learn how to use their
new found skills to improve
team performance and
productivity.
Through our executive
coaching for teams, leaders
learn the skills to work
effectively together for the
betterment of an organisation
as a whole. They will learn to
embrace diversity, different
work styles, opinions, drawing
on each other’s strengths while
balancing weaknesses.

4. MANAGEMENT LEADERSHIP COACHING
With the support of our coaching team you will learn to lead from your
values, personal leadership and strengths. We can help you become
a change agent and empower others to lead, implement leadership
strategies and introduce you to tools that will assist you in your day to
day leadership.
As a manager you will develop
self-awareness and confidence.
Improve your understanding
of how individuals operate
which will assist you effectively
lead teams to positive results.
You will become a change
champion, improve team
dynamics and outcomes.
All great leaders have a tribe
of people championing
their success. Let us be your
champion and coach you to
leadership excellence.
A good objective of leadership
is to help those who are doing
poorly to do well and to help
those who are doing well to
do even better.
- Jim Rohn

5. EMERGING LEADERSHIP COACHING
We are all potential leaders and as an emerging leader we can help to
develop and improve your leadership capabilities and growth. The
modern-day leader faces a range of challenges in their daily roles and
we can help coach you so that you are ready to take the next step in
your leadership journey.
You will learn about yourself,
your personality traits
and how to effectively
communicate with peers,
senior staff and clients.
We will help you develop self-
awareness and confidence in
your leadership potential by
identify strengths and areas for
improvement. So let us help
you be the very best version
of yourself and a credible,
authentic and inspiring leader.

6. Aurizon (ASX: AZJ) is Australia’s largest rail freight operator and a
top 50 ASX company. Aurizon transports more than 250 million
tonnes of Australian commodities annually. The company provides
freight solutions across an extensive national rail and road network,
Australia-wide.
THE CHALLENGE
The Wiggins Island Rail
Project (WIRP) involved staged
development of new rail lines
and upgrading of existing lines
to serve the Wiggins Island
Coal Export Terminal (WICET)
at the Port of Gladstone. At the
cost of more than $900 million,
the WIRP created a vital link
between mines in the southern
Bowen and Surat Basins and
the coal terminal.
Aurizon established a core
leadership team of seven
to work on WIRP. However,
some of the team members
were newly promoted or not
experienced in working on
such a major project. The
WIRP was pivotal to Aurizon,
and they were committed
to ensuring their leaders
had adequate support and
development to handle any
challenges.
AURIZON
WIGGINS ISLAND RAIL PROJECT
EXECUTIVE COACHING

7. SOLUTIONS
Sonia McDonald worked
closely with the leaders and
their teams throughout the
WIRP. Sonia implemented
various initiatives including:
• Team effectiveness and
alignment sessions across
the project segments.
• Safety leadership strategies
and assessments.
• Culture and engagement
strategies.
• Executive leadership
coaching with all the senior
leaders.
Sonia also worked closely
with the general manager
and project director guiding
on leadership and team
issues. She became a trusted
leadership advisor, offering
support for challenging
situations.
RESULTS
Sonia’s critical work with
the WIRP leadership team
improved their leadership
capability, team alignment and
nurturing culture. There was
the introduction of a range of
safety interventions along with
significant strategic planning.
The leaders and their teams
became much more motivated.
SONIA’S CRITICAL WORK
WITH THE WIRP LEADERSHIP
TEAM IMPROVED THEIR
LEADERSHIP CAPABILITY...

8. Genie Terex Company is considered a global leader in the
manufacturing and distributor of work lifts and aerial work
platforms. Headquartered in Washington, in the USA, the company
is more than 50-years-old. The company is well-regarded as an
upholder of stringent quality standards and reliability. Genie Terex
Company has had a base in Brisbane to service Australia and New
Zealand for more than 20 years.
THE CHALLENGE
In the face of leadership and
internal reconfiguration, the
CFO of Genie in Australia was
appointed the company’s new
general manager of Australia
and New Zealand. His shift
from the business’s financial
aspect to the demanding
and holistic leadership role
of the general manager was
challenging. The new general
manager was faced with the
task of becoming a strong and
empathetic leader in a finite
amount of time. He was also
building up the executive
team’s capability to support
the company’s growth.
GENIE
A TEREX BRAND
EXECUTIVE COACHING

9. SOLUTIONS
Sonia McDonald was one
of five other leadership
coaches recommended to
the new general manager.
Sonia selected to ultimately
guide and prepare the
general manager into his
new leadership role along
with his executive team. Her
Sonia provided a combination
of one on one executive
coaching and group coaching
to the general manager and
other executive leaders.
RESULTS
Sonia completely overturned
the new general manager’s
leadership skills and beliefs,
developing a strategy that
transitioned him from a
financial lens to a holistic
business approach. Her
coaching with the general
manager and other
leadership executives
resulted in a complete
cultural and business renewal
of the company in Australia.
Sonia became a trusted
leadership coach within the
Genie Terex Company. Genie
experienced an organisation-
wide shift that focused on
team effectiveness, team
building, strategy, alignment
and staff engagement.
GENIE EXPERIENCED AN
ORGANISATION-WIDE
SHIFT THAT FOCUSED ON
TEAM EFFECTIVENESS,
TEAM BUILDING,
STRATEGY, ALIGNMENT
AND STAFF ENGAGEMENT.

10. ABOUT SONIA MCDONALD
Your Facilitator
Sonia McDonald is an leadership
executive coach and advisor, thought
leader, dynamic keynote speaker and
author of Leadership Attitude and Just
Rock It!. She’s also CEO and founder
of LeadershipHQ, and through this she
empowers and builds great leaders
and leadership across the globe.
Named as one of the Top 250
Influential Women in the world as well
as Top 100 Australian Entrepreneurs
by Richtopia, Sonia is shaking up the
traditional view of leadership, and
along the way she has uncovered
some outstanding leadership talent,
which had previously gone unnoticed.
She wants to create and build brave
and authentic leaders around the
world.
Sonia is internationally recognised
as an expert in leadership and
strategy, organisational development,
workplace diversity and the
neuroscience of leadership. She
has more than 25 years’ experience
in human resource management,
leadership and organisational
development and has held leadership
positions around the world.
After working for many years with a
focus on high performance leadership,
Sonia has writtenseveral books on
leadership Leadership Attitude,
Just Rock It! and Neuroscience of
Leadership, and she writes regularly for
publications such as The Australian,
HRD Magazine, Smart Healthy Women
and Women’s Business Media. She has
been published in BBC Capital, The
Australian, HRD Magazine, Business
Insider and Richtopia.
Her academic achievements are:
»» Bachelor of Business (HRM)
»» Diploma of Neuroscience of
Leadership
»» Certified in Prism Brain Mapping
Assessment
»» Certified Leadership Architect
»» Certified in The Extraordinary Coach
program.