Welcome To All Eyes on Your Design: A Contemporary Guide to Website Imagery Looking back at website design graphics from the 1990s to the 2020s reveals how it dynamically changed from static, pixelated, flat symbols to flowing, high-quality, dimensional pictures. Today's challenge for web designers is to combine cutting-edge visual technologies to develop a chic visual language that improves the overall look, feel, and performance of your site. I'll go over the various types, uses, and game-changing technologies for imagery in web design in this article. Adi Huri, the creative product manager for WOW (visual innovation team), and I will then discuss five excellent practices for incorporating images into your own website. What role does website imagery play in 2022? When it comes to the aesthetic effect of your website in 2022, I have to agree that a picture really does say a thousand words. Our world is overflowing with images: The typical adult browses Instagram's staggering 95 million daily submitted photographs for roughly 30 minutes each day. In addition, we see anything from 4,000 to 10,000 adverts per day. Having said that, you want website visitors to look at something fresh when you build it. Choose images that helps viewers recall your distinctive brand identity rather than just following trends. Today, you can use cutting-edge UX design tools to give your visitors an eye-catching visual experience without compromising performance or security. Types of website imagery I'll go over the various image types you could utilize when building your website in this part. I'll also add the objectives of each type, suggestions for improving them, and examples of each type in use. Photography Website images may accomplish much more than simply promoting the sale of goods and tickets, despite the fact that we typically only think of product or event photos as marketing tools. Website photography may aesthetically captivate visitors and sell more than just a single product. You can also use a variety of tools, such as filters or cropping, to improve the visual identity of your photograps To begin, think about include these two popular photo types on your website: Stock photographs Many websites that need a lot of graphics or have limited resources choose to use high-quality stock photographs. They can convey more generalized visual notions, while they are not only specific to your business identity (e.g. generic nouns: people, like "families"; places, like "beaches"; things, like "breakfast"; and ideas, like "partying.") There is usually a license associated with stock photographs. Advice: gives its users access to a vast collection of premium stock photos that can be readily used on their websites. Most photos are created by a motivated internal staff to reflect current trends. If you still can't find what you're looking for, you can also use the Web Design Editor to incorporate royalty-free pictures from well-known libraries like Shutterstock

1. Welcome To
All Eyes on Your Design: A Contemporary Guide to
Website Imagery
Looking back at website design graphics from the 1990s to the 2020s reveals how
it dynamically changed from static, pixelated, flat symbols to flowing, high-quality,
dimensional pictures. Today's challenge for web designers is to combine cutting-
edge visual technologies to develop a chic visual language that improves the
overall look, feel, and performance of your site.
I'll go over the various types, uses, and game-changing technologies for imagery in
web design in this article. Adi Huri, the creative product manager for WOW (visual
innovation team), and I will then discuss five excellent practices for incorporating
images into your own website.
What role does website imagery play in 2022?
When it comes to the aesthetic effect of your website in 2022, I have to agree
that a picture really does say a thousand words.

2. Our world is overflowing with images: The typical adult browses Instagram's
staggering 95 million daily submitted photographs for roughly 30 minutes each
day. In addition, we see anything from 4,000 to 10,000 adverts per day.
Having said that, you want website visitors to look at something fresh when you
build it. Choose images that helps viewers recall your distinctive brand identity
rather than just following trends. Today, you can use cutting-edge UX design tools
to give your visitors an eye-catching visual experience without compromising
performance or security.
Types of website imagery
I'll go over the various image types you could utilize when building your website in
this part. I'll also add the objectives of each type, suggestions for improving them,
and examples of each type in use.
Photography
Website images may accomplish much more than simply promoting the sale of
goods and tickets, despite the fact that we typically only think of product or event
photos as marketing tools. Website photography may aesthetically captivate
visitors and sell more than just a single product. You can also use a variety of
tools, such as filters or cropping, to improve the visual identity of your photograps

3. To begin, think about include these two popular photo types on your website:
Stock photographs
Many websites that need a lot of graphics or have limited resources choose to use
high-quality stock photographs. They can convey more generalized visual notions,
while they are not only specific to your business identity (e.g. generic nouns:
people, like "families"; places, like "beaches"; things, like "breakfast"; and ideas,
like "partying.") There is usually a license associated with stock photographs.
Advice: gives its users access to a vast collection of premium stock photos that
can be readily used on their websites. Most photos are created by a motivated
internal staff to reflect current trends. If you still can't find what you're looking
for, you can also use the Web Design Editor to incorporate royalty-free pictures
from well-known libraries like Shutterstock and Unsplash.
Custom photographs
However, websites require specialized photography to effectively convey their
unique characteristics, whether through product photography, client work
samples, or headshots for an About Us page. Even while specialized photography
can be pricey, many of your website's photographic demands can be satisfactorily

4. met by today's mobile devices; just make sure the images have a professional
appearance and are high-resolution files.
Video
If images give website users a feeling, videos do so exponentially more. Videos
can make it easier for website users to interact with more content thanks to their
larger angle ranges, longer messages, animation, and other features. As a result,
website designers are continuously looking for ways to include this potent optical
tool into their creations, whether they employ conventional formats or more
modern, cutting-edge video tools:
Traditional video player
Traditional video can serve as an educational tool and interest both new visitors
and returning consumers, whether you upload an original movie to up your
marketing game or insert a stock video for decoration into the design of your site.
The most popular forms of video files are supported by, and you may embed
movies in your website with only one click. Additionally, thanks to simple Editor
connections, you can stream video straight from Vimeo and YouTube onto your
website.

5. Transparent video
is the only company that offers transparent films, which use an invisible
background to get over the usual mp4 streaming restrictions and produce
animated graphics that pop right off any device screen. This distinctive technology
can be used by designers to enhance and add personality to a contemporary
website. Additionally, customers are able to enjoy these top-notch micro
animations on any browser or device.
Recommendation: worked with designers, artists, and users from around the
world to produce an exclusive collection of transparent videos. Unable to locate
what you want? With our one-of-a-kind tool, you can upload and edit your own
dynamic designs while changing the color, rotation, size, and motion.
The Video Maker's intuitive interface makes it simple to edit the look and feel of
your movies.
VideoBox
The VideoBox on is not a typical video player. The unique effects used by the
decorative web design tool enable users to produce incredibly fascinating images
for your site by taking movies beyond their conventional format.

6. You can use a Video Mask to cut your material into distinctive shapes to produce
a striking visual effect, in addition to overlays, customized buttons and actions,
and even the addition of shadows or borders.
Video Mask
A video mask can be used to shape-shift your movie and produce a striking
visual effect. You can submit your own SVG file with a customized shape or
choose from thousands of vector art and shapes.
Vector Art
Illustrations created using mathematical formulas are known as vector files,
sometimes referred to as SVG (scalable vector graphic) files. Shape, size,
and color customization are all possible with these malleable files. While
the widespread internet use of these complex visuals may be taken for
granted, you might not be aware that vector files were the sole force behind
the revolution in web design.
Recommendation: The WOW team's exclusive Vector Art collection
features countless custom SVG images and icons honoring significant
historical events, holidays, fashion trends, and distinctive causes (such as
our latest collection supporting Ukraine). These images are scalable to any
scale without pixelation, which is crucial for performance for modern
designers.

7. In addition, you can upload your own SVG file and edit it using the Editor.
Try flipping and rotating these images for a unique impact in addition to
experimenting with color, opacity, size, form, and animation.
SVGs are particularly susceptible to malicious security threats since they
are text files. However, you can upload your own Vector Art with
confidence knowing that it won't compromise website security because of
sanitation engine.
Backgrounds
Choosing a background for your website helps you compose your imagery and
sets the mood for your visitors when they enter and browse your site.
Simple backdrops, such those with solid colors or patterns, can provide a solid
framework for the content on your website. Choose from these fantastic options
if you want a more expressive backdrop:
Image backgrounds
To improve the visual narrative of your website, employ high-resolution images or
photos. However, you don't have to confine your background to a single image—
you might, for instance, add strips to divide the text or use several photos. With

8. the addition of additional simple-to-use contemporary effects like picture layers
and filters, a backdrop image can look even more intriguing.
Tip: By combining your images with one of 13 scroll effects, such as parallax
scrolling, which slows down the speed of your website background to create a 3D
impression as users browse your site, you can make your imagery even more
compelling. Alternatively, you might use freeze scrolling to keep your background
image in place as site users browse the articles.
Video background
Given how video affects consumers today—as we've already discussed—many
website designers now choose for video backdrops rather than static photos to
attract users.
To give your background even more dimension, use one of the three video
overlay options available in the editor.
Gradient background
Website gradients are color changes that progressively transition from one main
color point to another. In 2022, strong aesthetics will be popular in web design
because they seem contemporary, cutting-edge, and provide depth to your
design.

9. Advice: Although gradients are intricate designs, simplifies them. Without writing
any special code, you may use the ready-to-use backdrops provided by the
Editor, which range from radial and linear gradients to our very own cutting-edge
Fluid Gradient.
Gradients can also be used in conjunction with an image as the background of
your website, as you can see in the image below.
Expert website imagery design tips
To discuss the best practices for website graphics, Adi Huri, Creative Product
Manager for WOW, and I had a conversation. For aesthetic inspiration, we also
hand-picked a selection of the top users' websites:
Website imagery tip 1: Have fun with image tools
With today's array of built-in tools, you can quickly create visual effects that
previously required intricate coding or design software.
"These graphic tools were developed by to simplify your life and enhance the
appeal of your website. Performance is something we always think about, adds
Adi. These aren't just for beginners; they may help anyone with a creative idea
save time and money when producing high-quality images.
Huri continues, "For instance, things like our Video Mask that let users to trim
their own videos into unique shapes, filters, or overlays are something we
previously required specialists and outside software to develop. Now, anyone can
quickly apply these effects.
The innovative website of Shine Blue Ivy creates a seamless and captivating
experience for visitors by incorporating Video Masks, filters, and interactive scroll
effects to give the site dimension.
Website imagery tip 2: Add a favicon to your website

10. Your website graphics should support your design, strengthen your branding
initiatives, and give visitors a natural feeling. Choose backgrounds, images, or
vector art that have a similar look to your brand's other assets. Most key, make
sure visitors can see your brand in the imagery on your website.
In light of this, don't overlook one minor detail: the favicon for your website. This
tiny indicator can be seen on your bookmarks, history, search results pages, and
on the tab at the top of your computer browser.
Adi asserts that a favicon is crucial to website navigation. If a website doesn't
have one, I won't be able to discover it again when I navigate from one site to
another. I don't know about you, but I currently have about 100 tabs open.
From the color scheme and text design to the product pictures and, of course, the
favicon, OK Drugs' online CBD store excels at having a unified presence.
Website imagery tip 3: Don’t forget social share
images
Huri emphasizes that social share images, or the image that appears when a URL
is shared on apps like Facebook and Whatsapp, are frequently overlooked by
website owners. Social media share images can give consumers an excellent visual
overview of your site even if the shared homepage lacks any visuals.
Pick a social media share image that accurately represents the subject of each
website page. Make sure you preview before hitting publish because each
network has different requirements for social sharing images, titles, and
descriptions.
Website imagery tip 4: Pay attention to quality
Pixelation, blurriness, and unbalance are no longer issues (unless, of course, your
site hits on the nostalgic Y2K aesthetic trend.) However, your loading time
shouldn't suffer as a result of those beautiful pictures. Use these general
guidelines to get the best of both worlds:

11. File formats
Make sure you upload your graphics, photos, videos, and other content in the
optimal file format possible considering the variety of internet formats available.
Use high-resolution media
Make sure the files are excellent resolution in addition to using real, pertinent
photos for your design.
Adi explains, "We design tools that provide you extensive capabilities, doing
everything on the backend to make sure it will be optimized for the web because
we understand how essential performance is. "Since we constantly prioritize
performance, you shouldn't let this discourage you from selecting high-quality
media. Without sacrificing quality, we will optimize it to the precise screen
dimension.
Website imagery tip 5: Make your images accessible
Everyone, regardless of ability, may interact with your website thanks to web
accessibility.

12. Include alt-text for your website's images to improve the viewing experience for
screen reader users. The HTML text succinctly and precisely conveys the role and
content of the photos on your website. Write the alt-text as succinctly as you can.
Screen readers can only alert a user that an image is present on the page in the
absence of alt text.
You may occasionally come upon alt text that is insufficiently detailed. But our
photography isn't just supposed to provide visitors with a technical description; it
also has a big impact on how your site feels, according to Adi. We need to provide
more details to help those who are blind correctly understand what your graphics
are trying to convey.
An additional component of your site's performance that is touched on by adding
meaningful alt text is SEO. The technique of using alt text is crucial for enhancing
the performance of organic search since search engines utilize it to interpret the
photographs and visuals on your website.
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