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Transforming an Enterprise
Pearson Case Study
Sonja Kresojevic
@sonjak18
Learn Build
Measure
Disruptive Environment
Most likely outcome
Pearson’s challenge
• Unbalanced	portfolio,	lot’s	of	duplication
• Transition	from	print	to	digital
• Big	bets
• Very	little	innovation	or	disruption	=	no	growth
• Slow	speed	to	market
• Complex	decision	making
• Customers	involved	too	late
Annual
Plans
Big
Budgets
Complex
Systems
Five pillars of transformation
• Portfolio	approach
• Lean	Product	Lifecycle
• Investment	governance
• Best	practice	and	behaviors
• Organizational	culture	change
Pearson continuous transformation journey..
PLC	work	initiated
PLC	v1.0	
launched	
Incremental	 funding	
agreed	with	Finance	
PLC	Coach	
Program	
launched
First	early	
adopters
PLC	global	
adoption
Portfolio	tool
Active	portfolio	
management
PLC Roadshow
workshops	
and	training
First	view	of	the	
global	portfolio
and	Exec	
endorsement
Product	
taxonomy	
v1.0
Disruption within..
Strong global community
Product Development redefined
Finance HR Legal Product	Development Marketing Sales
Product Portfolio few years back..
Lean Product Lifecycle Framework
Idea
Explore
Validate
Grow
Sustain
Retire
RIGHT	SIDE:	Product-Market	fit	with	a	working	
business	model
Increase	transparency	of	mature	investments	to	
ensure	alignment	to	strategy
LEFT	SIDE:	Validate	assumptions	and	hypotheses
Reduces	the	risk	of	wasted	investment	and	allows	
teams	to	pivot	to	new	and	better	ideas
Explore
Grow
Quarterly
Quarterly
Validate
Sustain
RetireIdea
<£50k
to	Explore
<£250k
To	Validate
Product Councils i.e. Investment boards
Core PLC Artifacts
Product	Teams use	the	
templates	to	collate	and	
present	evidence	 at	
each	stage.
Investment	decision-makers
use	and	extend	the	
scorecards	to	grade	the	
evidence	 and	make	go/no-
go/pivot	decisions.	
Self	starters use	PLC	playbook	
as	“how-to”	guides	providing	
sufficient	information	to	get	
them	up	and	running.
Transparency at Scale
Product	
Data
Product	Trends
(Actuals/Forecast)
Portfolio
Reporting
Historic	
Record	
of	Decisions
Stage-Gate	
criteria
$
Portfolio	Tool
Key lessons
• Ensure	leadership	support
• Connect	to	business	outcomes	and	show	impact	(everyone	loves	good	KPIs)
• Don’t	underestimate	power	of	denial
• Get	finance	on	board
• Power	of	data
• Build	a	small	core	team	to	drive	transformation,	use	community	and	TTC	to	
scale
• Think	big,	start	small
• Learn	the	language
• Don’t	underestimate	the	scale	of	the	effort
• Eat	your	own	dog	food
• Build	strong	communities	to	drive	change	and	stay	sane
• It’s	a	movement
• Invest	in	people
• Reward	and	incentivize	right	behaviors
Thank you!
Sonja.kresojevic@gmail.com
@sonjak18

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Transforming an Enterprise - Lean Startup Conference 2016