A presentation when i become a guest speaker for UX Indonesia (PT UXINDO DIGITAL INDONESIA) on the relation between Problem, People and Product. Even with a good diverse sets of audience background in the room, it was nice to understand that we can share & relate into the same value! A huge thanks for the opportunity & assistance during the presentation, to good sportsman who was willing to play some games with me on stage and lastly everyone who came & spent their time with me that night !

1. Problem, People,
& Product
By Sonya Seddarasan - Principal Product Design
Hey ...
Do take a look at the
doodle behind to have an
idea what i do daily ..
everyday ..all year long ..
Looks familiar ? Ofcourse ..
The principle that shape
our life itself,
is an iteration process
Scan Me

2. Designer are not enlightened
mythical creature

3. Designer are not enlightened
mythical creature
Where do designer gain experience ?
Simply by learning from people

4. Designer are not enlightened
mythical creature
What makes them different from those who are not, simply experience
Where do designer gain experience ?
Simply by learning from people
Who are this people ?
Everyone !!!

6. For the past 11 years
i have been doing the same
thing over and over again
( and in the process ..i found my most valuable assets )

7. People

8. What is the relation between problem,
people & product ?
“ Product is an outcome of the people we
hire & their iteration process on problem
solving and ...
Problem solver is not a person or a position..
It is a complex moral relationship between people
based on trust, obligation, commitment, emotion, and
a shared vision of the good.”
- Kristo Käärmann, CEO of Transferwise

9. A successful product team isn’t just about the design they create,
coz’ you know .. good design involve as little design as possible
Crowd Warming Time !

10. Let’s dive deep together..
A successful product team isn’t just about the design they create,
coz’ you know .. good design involve as little design as possible
and so these are the 4 aspect i pay most attention to in every challenge that i
encounter ..

11. Personal Growth
1.
Adopting Beginner Mindset
The “beginner's mindset” is a Buddhist principle practiced in IDEO.
It means starting fresh, assuming nothing, and living the question.

12. With every new challenge,
The thing that can break the challenge are the
same with its most valuable assets, PEOPLE
I believe in mapping all the roles
needed upfront, when i say ALL .. i mean
ALL !

13. Stakeholder Map
use this as early as possible to find out how their
role will be good addition to the team in
completing the challenge
With every new challenge,
The thing that can break the challenge are the
same with its most valuable assets, PEOPLE
I believe in mapping all the roles
needed upfront, when i say ALL .. i mean
ALL !

15. Personal Growth
Adopting Beginner Mindset
People alignment is a strong strategy to create cross-trainedindividual and this makes them a better problem solver
2.
People Alignment

16. We are people, Working with people, Building product
for people
We heart people. Really ? Sounds nice on paper ..
but how does this really work ?

17. We are people, Working with people, Building product
for people
We heart people. Really ? Sounds nice on paper ..
but how does this really work ?
Read | Empathetic Listening | Collaborate

18. A Man can only attain knowledge
with the help of those who possess
it. This must be understood from the
beginning, One must learn from him
who knows
- George Ivanovich

20. Record human behaviour &
business. Mostly take the
form of psychology,
Helps me to help
understand the world
around us to produce
better outcome on
products we design
Methods &
Strategy
Tells me how to do things,
Written by experts.
and as our career evolve,
our method books evolve
with it.
Philosophy
Timeless knowledge to
develop my own personal
& professional values,
Understand the
framework opinion is
made from
Science Industry
About the state of industry,
uncover what other
designers have face in the
past or the future prediction
Helps to prepare my strategy
for tomorrow
Self-Help
Teach self help from
people with different
background
Helps me not only as
team leader but also as
to my day today life
with the my team mate
and users.

21. We are people, Working with people, Building product
for people
We heart people. Really ? Sounds nice on paper ..
but how does this really work ?
Read | Empathetic Listening | Collaborate

22. Everyone like to be heard !

23. Everyone like to be heard !
"Oh, I know exactly how you feel!"
"I went through the very same thing. Let me tell you about my experience.”
or
"That person just doesn't understand, They just don’t listen to me "

24. Challenge Time !
6 people

25. Most people don’t listen
with the intend to
understand, they listen with
the intent to reply
- Stephen R. Covey.

26. We are people, Working with people, Building product
for people
We heart people. Really ? Sounds nice on paper ..
but how does this really work ?
Read | Empathetic Listening | Collaborate

27. What is Collaboration ?
We all know how to collaborate, we all know the result of good collaboration.. we are people
person aren't we ?

28. What is Collaboration ?
We all know how to collaborate, we all know the result of good collaboration.. we are people
person aren't we ?
Just tiny ( KIDDING ) .. HUGE
problem when you gathered teams with high IQs together :
● They don’t share their thought process freely
● They don’t learn from one another
● They don’t help another to complete their task if it is not related
to them

30. When we see vulnerability
in others, we call them
courage.. when we see in
our, we call them weakness

31. “ Please be quiet .. Usability
Testing is taking place “

33. Personal Growth
Adopting Beginner Mindset
Generalist is “a person who knows about a lot of subjects on the
surface”. A specialist is “a person who has special skill relating to
a particular area”
2.
People Alignment
3.
Personal Growth

34. Do i need to become better or efficient ?
Do I need to expand my skill-set or deep-dive into a particular
field?

35. Do i need to become better or efficient ?
Do I need to expand my skill-set or deep-dive into a particular
field?

36. Do i need to become better or efficient ?
Do I need to expand my skill-set or deep-dive into a particular
field?

38. Personal Growth
Adopting Beginner Mindset
Personal space gives oneself a level of mindfulness to tune in with
your inner peace for better insight and solution
2.
People Alignment
3.
Personal Growth
4.
Personal Space

39. Slowing down to Speed Up
It’s all about tuning into your inner
calm sense, so you can be a better
conduit for new insights and solution
-
Dr. Jon Kabat-Zinn

40. Great ideas comes from within !

41. Great ideas comes from within !
● Take that time to breathe before action
● Appreciate people and things around you
● Be Less judgemental, things will keep on changing
● Appreciate Me Time
● Listen before talking
● Do something daily your future self will thank you for

42. Great ideas comes from within !
● Take that time to breathe before action
● Appreciate people and things around you
● Be Less judgemental, things will keep on changing
● Appreciate Me Time
● Listen before talking
● Do something daily your future self will thank you for
“ … Because a rigorous and organized
mind can think holistically about a
problem and find the best solution “

43. Ready to hack your mind ?
Scan Me for Complimentary Toolkit
!

44. Post Mortem Analysis
Analysing product at the end of the
project period is important to
measure the impact of the solutions

46. Case Study :
Spotify

48. THANK YOU
With a disease called Restless Reinvention, we human always pursue
perfection. With the humility of knowing that in the fullness of time,
remember, nothing is actually perfect..
Keep Learning,
Because everything is a Prototype, especially our self.
@sonyased
Sonya Seddarasan
Let’s Chat ! Scan Me for Complimentary Toolkit
!
Sonya Seddarasan