PERSONAL BRAND EXPLORATION
Sophie Zara
Project & Portfolio I: Week 1
June 30, 2022

A brain hemorrhage is the last thing I thought I
wanted as a gift for my 20 year old birthday. But
looking back now, it was one of the best things
that could’ve happened for my career. God
showed me that through sound, I can heal. I was
gifted a voice and ability to write which is why I
am taking all of the necessary steps to make
sure I am prepared for the next step. My goal is
to repair the cracks in the human population,
through music.
IDENTITY
Picture of You
Goes Here

THE ARTS
Potential Job Titles:
• Musicians and Singers
• Poets, Lyricist, and Creative
Writers
• Music Directors and Composers
BRAND ARCHETYPE - I go about
my work differently than others
because I believe in my own unique
sound. I also believe in developing
other artists and songwriters by
embracing their individuality.
SONGWRITER for ENTERTAINMENT INDUSTRY

MUSIC DISTRIBUTORS
PUBLISHERS & MANAGERS
KALON BERRY
Outreach Plan:
• Before reaching out to Kalon, I will have three songs
finished that I believe will show him my potential as an
artist.
• I will utilize Linkedin connection to get grab the attention
and to hopefully message Kalon.
• I will follow up annually, to show how committed and
eager I am to get on board. I will reach out to him on
social media and via email to keep him updated on my
latest releases.
A&R at TOP DAWG
ENTERTAINMENT
BRETT ALPEROWIT
Outreach Plan:
• I will have three songs completed, and one music video
ready to show to Mr. Alperowitz to show my potential.
• I will utilize the Linkedin connection and follow Republic
Records on every social media outlet possible in order
to stay updated on job opportunities.
• I will follow up annually via email and cold calls by
researching to see if anyone close to Brett can give me
any information.
PROFILE
PICTURE EVP A&R AT REPUBLIC
RECORDS
TIM GLOVER
Outreach Plan:
• Complete an EP and have one video ready before
contacting associate close to Mr. Glover.
• I will use cold calls and email to send over my demos
that will hopefully make it onto Tim’s desk.
• I will follow up every few months to see if there are any
internships available and I will continue to follow up with
emails that include my newest releases and stats.
PROFILE
PICTURE SVP A&R at INTERSCOPE
RECORDS

GOALS
Short Term: (Immediately After Graduation, 2024)
• I would like to release my first EP with a total of 5 songs.
‣ I will increase my music production and composition
by 50% now that I am comfortable with my school
and work load. I will share my work on all available
music distribution outlets by January 2024.
Mid Term: 2025
• I would like to work alongside a notable record label,
producing and writing as an independent artist working on
major albums and innovation projects.
‣ Specifically, I will follow up every few months with
record labels and share demos that show my
capabilities as an interest. I will also encourage my
fan base to share my work online.
Long Term: 2027
• I would like to be running my own songwriting business
where I recruit and train songwriters to work alongside
artists on a commission based program.
‣ Specifically, I will start in 2022 collecting and
creating a contact list of songwriters that haven’t
been signed and have potential. I will begin to

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Judgement and Decision Making
SOFT
HARD
Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Speaking Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Music or sound editing software
SOFT
HARD
Novice / Adept / Expert
English Language Novice / Adept / Expert
Video creation and editing software Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert

I help the world heal through music.
PROMISE

CREDENTIALS
Work Experience:
• Front Desk, Capri Hotel, Hotel Oversight
• Assistant Manager, Thacher House,
Hospitality
Education:
• Music Business B.S., Full Sail University (2024)
Awards:
• Woman’s Club Poetry Award (County)
2017
Picture Relevant
to Your Industry
Goes Here

COMPETITION
BILLYE SANDS
Industry Experience:
• Newscast Producer
• Engineer/Songwriter
Education:
• Full Sail University - Music Production, B.S.
Leadership Experience:
• English Second Language Teacher
• Newscast Director
Skills and Proficiencies:
• Microsoft Office - 24 endorsements
• Photoshop - 22 endorsements
• Microsoft Word - 20 endorsements
SOPHIE ZARA
Overall Online Presence:
• 500+ connections, banner image is not customized,
professional headshot, extremely detailed profile,
published articles?, active on Youtube and Soundcloud,
LinkedIn Url is customized
• Grade: Superior?, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Songwriter/Artist
• Engineer (Self-Employed)
Education:
• Full Sail University - Music Business, B.S.
Leadership Experience:
• Thomas Aquinas Choir Section Leader
• Recording Studio Intern
Skills and Proficiencies:
• Songwriting - 0 endorsements
• Singing - 0 endorsements
• Performance - 0 endorsements
Overall Online Presence:
• 0 connections, banner image is not customized decent
headshot but not professional, profile needs more
detailed, no published articles, not active on other
social media, LinkedIn URL not customized,
• Grade: Poor 10 out of 100

COMPETITION
LEXXI SAL
Noteworthy Experience:
• Songs in Netflix’s Emily in Paris
• Voting Member of the Record Academy
SOPHIE ZARA
HEADSHOT HEADSHOT
Industry Experience:
• Songwriter/Artist
• Voting Memer of the Recording
Academy
• Founder of lexxiloves.org
Education:
• Bachelor’s from Berklee College of Music
Skills and Proficiencies:
• Songwriting - 7 endorsements
• Social Media Marketing - 11 endorsements
• Singing - 9 endorsements
Overall Online Presence:
• Very professional images found on google, 500+
connections and links available with work. Singer is
very active on social media, particularly Instagram,
wikipedia page URL is customized.
• Grade: Superior, 85 out of 100
Industry Experience:
• Songwriter/Artist
• Engineer (Self-Employed)
Education:
• Full Sail University - Music Business, B.S.
Leadership Experience:
• Thomas Aquinas Choir Section Leader
• Recording Studio Intern
Skills and Proficiencies:
• Songwriting - 0 endorsements
• Singing - 0 endorsements
• Performance - 0 endorsements
Overall Online Presence:
• 0 connections, banner image is not customized, decent
headshot but not professional, profile needs more
detailed, no published articles, not active on other
social media, LinkedIn URL not customized,
• Grade: Poor 10 out of 100

MUSIC IS HEALING
For singers who want the world to sing their
songs, I will provide unique compositions that fit
every mood because music is my life and a way
to provide healing through different notes and
melodies. Together we can drive this art form
forward, into a new direction for the future.
COMMUNITY BASED

NETWORKING &
MARKETING
Industry Events & Organizations
• Women in Music
‣ May 2022 | Viewable on LiveStream
• The Art of Songwriting: Melodies and Lyrics
‣ July 7 2022 | Los Angeles
• Little Vibe Friday Open Mic Night
‣ July 1 2022 | Los Angeles
Digital Marketing
• Primary Content: I will make music videos, live singing videos,
cover videos, and vlogs to post on Youtube. This will give my
audience a peek into my personality and day to day life. This
way I can start building a community and instill my brand.
• Primary Tools: I will post on Instagram and Youtube every
week in order to stay relevant and keep my posts fun,
interesting and light.
• Website: I will use my website link across all social media
platforms and start sharing it to everyone I know in order to
spread the word.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I have a mentor by the name of Rebecca Comerford
who is in an incredible opera singer/songwriter who
graduated from Juillard. I take voice lessons with her
weekly and work on my personal music with her.
Formal Education
• Full Sail University - Music Business, B.S.
Technical Skills
• Perform at different venues to hit the 10,000 practice
mark, January 2022
• Internship at a Recording Studio to gain experience,
December 2022
• Take Fivver Classes to learn video editing, August 2022
Soft Skills
• Decision Making - Practice making decisions and pick a
date for music release.
• Time management, Improve time management skills by
5% August 2022
• Organizational Skills, become more organized and start
making lists in order to stay on track July 2022

SOPHIE ZARA
You know wonderful singers who get stuck singing bad songs? Well, what I
do is compose original, unique songs that inspire singers to perform their
best and show off the abilities that can them apart in the industry. In fact, I
have written over 70 songs in my life time, and dedicate time to writing each
week.

REFERENCES
Online, O. (n.d.). 27-2042.00 - musicians and singers.
O*NET OnLine. Retrieved July 1, 2022, from
https://www.onetonline.org/link/summary/27-2042.00
Online, O. (n.d.). 27-2041.00 - music directors and
composers. O*NET OnLine. Retrieved July 1, 2022,
from https://www.onetonline.org/link/summary/27-
2041.00
Online, O. (n.d.). 27-2041.00 - poets, lyricist, creative
writers. O*NET OnLine. Retrieved July 1, 2022, from
https://www.onetonline.org/link/summary/27-2041.00
Berry, K. (n.d.). Kalon Berry - A&R - Top Dawg
Entertainment | LinkedIn. Kalon Berry A&R Top
Dawg. Retrieved July 2, 2022, from
https://www.linkedin.com/in/kalon-berry-1582a852
Sands, B. (n.d.). Billye Sands - newscast director -
WALB-TV | linkedin. Billye Sands Linkedin.
Retrieved July 2, 2022, from
https://www.linkedin.com/in/billyay
$31K-$98k songwriting jobs (now hiring) |
ZipRecruiter. (n.d.). Retrieved July 2, 2022,
from
https://www.ziprecruiter.com/Jobs/Songwriting
Door, G. (n.d.). Songwriter jobs | glassdoor.
Songwriter Jobs Glass Door . Retrieved July 2,
2022, from
https://www.glassdoor.com/Job/songwriter-jobs-
SRCH_KO0,10.htm