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セッション「ミニプログラムで変わるスマホアプリ」
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Sora Arakawa
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第25回 学生エンジニアLT大会@名古屋 2019/06/09
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5 Public speaking tips from TED - Visualized summary
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セッション「ミニプログラムで変わるスマホアプリ」
1.
「ミニプログラム」で 変わるスマホアプリ 荒川 奏良(Sora Arakawa) 第25回
学生エンジニアLT大会 in 名古屋 2019/06/09
2.
はじめに 「#学生LT」でツイートすると スクリーン上部に表示されます
3.
明 朝 体、襲来 第壱話
4.
フォント紹介 好評だったので全部明朝体にしました 令和の時代ですがフォントは平成です ・見出し DFP平成明朝体W9 ・本文 DFP平成明朝体W5 DFP平成ゴシック体W7
5.
自己紹介 荒川 奏良(Sora Arakawa) ― 2001年4月11日生まれ ― 高校3年生 ― 愛知県岡崎市在住 ― C#、HSP、JS
など ― Notepad++派です ― 受験期につき進捗ダメです
6.
自己紹介 荒川 奏良(Sora Arakawa) ― 学校のクラス選択は理系です
7.
自己紹介 荒川 奏良(Sora Arakawa) ― 学校のクラス選択は理系です ― 得意科目・・・英語、地理 ― 苦手科目・・・物理、化学
8.
自己紹介 荒川 奏良(Sora Arakawa) ― 学校のクラス選択は理系です ― 得意科目・・・英語、地理 ― 苦手科目・・・物理、化学 _人人人人人人人_ >
理系の屑 <  ̄Y^Y^Y^Y^Y^Y^ ̄
9.
自己紹介 荒川 奏良(Sora Arakawa) ― 女装はしてないです ― 除草はたまにします ― 助走もたまにします
10.
自己紹介 荒川 奏良(Sora Arakawa) ― 女装はしてないです ― 除草はたまにします ― 助走もたまにします 趣味:プログラミング、デザイン、鉄道、ゲーム
など 特技:姫路~米原の駅名全部言えます
11.
まず初めに
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「ミニプログラム」 ご存じですか?
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「ミニプログラム」とは? ・簡単に言えば「アプリの中で動くアプリ」 (例:LINEにおける「LINE Pay」) ・中国ではテンセントやアリババなど複数社が ミニプログラム機能を提供 LINEと違い、第三者に開発環境を提供している(ここ重要)
14.
WeChat(微信) ・所謂「中国版LINE」 ・開発は中国最大手IT企業「テンセント(騰訊)」 ・登録ユーザー数 11億人以上 ・月間アクティブユーザー数 7億人以上
15.
WeChatミニプログラム(微信小程序) ・WeChatに搭載されたミニプログラム機能 QRコード、友人のシェア、検索などからアクセス可能 ・ジャンルはショッピング、ソーシャルメディア、 ビジネスツール、ゲームなど多岐に渡る ・2017年1月にサービス開始 現在、合計で100万以上のミニプログラムが存在する 開発経験のあるエンジニアは150万人以上
16.
メリット ・比較的容易に開発できる ・外注する場合でも開発費が安く済む ・インストール不要 ・利用者が多いので集客しやすい ・OS別にアプリを作り分ける必要が無い
17.
メリット ・比較的容易に開発できる ・外注する場合でも開発費が安く済む ・インストール不要 ・利用者が多いので集客しやすい ・OS別にアプリを作り分ける必要が無い
18.
ミニプログラムの開発 ・専用の統合開発環境を使用
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ミニプログラムの開発 ・専用の統合開発環境を使用 ・API完備 WeChatとの連携、決済、マップ表示、 メディア再生、ストレージアクセス など...
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ミニプログラムの開発 ファイル構成 └ .wxml ファイル └
.wxss ファイル └ .js ファイル └ .json ファイル
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ミニプログラムの開発 ファイル構成 └ .wxml ファイル
― WeiXin HTML └ .wxss ファイル ― WeiXin CSS └ .js ファイル ― 処理プログラム(危険) └ .json ファイル ― コンフィグ
22.
ミニプログラムの開発 ファイル構成 └ .wxml ファイル
― WeiXin HTML └ .wxss ファイル ― WeiXin CSS └ .js ファイル ― 処理プログラム(危険) └ .json ファイル ― コンフィグ 要 す る に ウ ェ ブ ア プ リ
23.
WeChatミニプログラム(微信小程序) ・ミニプログラムによって、アプリストアが不要に → WeChatを「第2のホーム画面」に見立てることで WeChatアプリの起動時間を伸ばす狙いも (iPhoneのApp
Storeではホーム画面を置き換えるアプリの公開は禁止) ・ただし容量制限があるため、通常のゲームやアプリが ミニプログラムで置き換えられる可能性は低い(後述)
24.
メリット ・比較的容易に開発できる ・外注する場合でも開発費が安く済む ・インストール不要 ・利用者が多いので集客しやすい ・OS別にアプリを作り分ける必要が無い
25.
メリット ・飲食店「クーポン配布して集客したい」 ネイティブアプリを開発・・・ 客「インストールめんどい」→集客失敗 ミニプログラムを開発・・・ QRコードで即誘導→集客成功!!
26.
デメリット ・容量制限が厳しい(2MB以内) ・個人開発者に優しくない ・日本人にも優しくない ・日本での知名度、利用率が低い ・中国語読めないと開発段階で詰む
27.
デメリット ・容量制限が厳しい(2MB以内) ・個人開発者に優しくない ・日本人にも優しくない ・日本での知名度、利用率が低い ・中国語読めないと開発段階で詰む
28.
デメリット ・容量制限が厳しい(2MB以内) ・個人開発者に優しくない ・日本人にも優しくない ・日本での知名度、利用率が低い ・中国語読めないと開発段階で詰む
29.
デメリット ・開発者アカウントの区分が日本では「企業」のみ (個人は屋号で登録すれば多分OK) (中国では「政府機関」「個人」も選べる) ・登録に個人識別番号が必須 (日本ではマイナンバー or パスポート番号) ・リリース本数に制限がある(←うろ覚え)
30.
ミニプログラムの例 ・跳一跳
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ミニプログラムの例 ・跳一跳 棒人間をジャンプさせるミニゲーム 一時期は1億PV/日あったらしい 広告機能搭載
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ミニプログラムの例 ・頭脳王者
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ミニプログラムの例 ・頭脳王者 1vs1の対戦クイズゲーム リリース2週間でアクティブユーザー1000万人突破
34.
ミニプログラムの例 ・ミニ名刺 ミニプログラム上で仮想名刺を作成、 交換できるビジネスツール
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ミニプログラムの例 ・ショッピングアプリ 様々なECサイトが参入している 画面構成はブラウザと同じ
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ちなみに... シェアボタン
37.
ちなみに... ・シェア機能 気に入ったアプリはチャットやグループでシェアできます
38.
ちなみに... 終了ボタン
39.
まとめ ・ウェブ技術を応用できるので開発しやすい ・インストール不要で集客しやすい ・既存のアプリストア構造は変化しようとしている ・日本市場への本格参入に期待 (またはLINEのサードパーティ開放)
40.
まとめ よろしくお願いします ・公式ウェブサイト https://arkw.net/ ・Twitter @arkw0
41.
まとめ 名刺あります(残り96枚)
42.
おしまい
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