This document outlines a case study that aims to enhance industry-university relationships in Puebla, Mexico through improving talent recruitment. The study will interview 24 leaders from the automotive industry cluster in Puebla to understand what skills and qualifications they seek in new hires from a local university. It will analyze the data to identify themes around industry needs and make recommendations to better align the university's curriculum with those needs. This is intended to reduce time for graduates to find jobs and strengthen collaboration between the university and industries.

1. LDRD 623
INDUSTRY/UNIVERSITY
(I/U) RELATIONSHIP
ENHANCEMENT
THROUGH TALENT
RECRUITMENT
Soraya Reyes Guerrero

2. LDRD 623LDRD 623
INTRODUCTION
 Education is a key element in any society. Universities
are the well-spring of culture and the dissemination of
knowledge. Industries are the heart of any country’s
production; they represent a nation’s economic power
and its capacity for development. Universities and
industries are consequently called upon to work
together in order to produce beneficial outcomes for
society
Industrial
property
governanc
e
Entrepreneurshi
p
Learning
process

3. LDRD 623LDRD 623
PURPOSE STATEMENT
 The purpose of this case study is to discover the
needs of Puebla’s automotive cluster to reduce the
time invested by newly graduated students from the
UPAEP’s School of Business in finding their first
professional job, by aligning the university curricula to
industry requirements

4. LDRD 623LDRD 623
GENERAL RESEARCH QUESTION
 What characteristics of recent university graduates
do industry leaders from the Puebla’s automotive
cluster identify as the most desirable in new hires?
N
/
V

5. LDRD 623LDRD 623
SPECIFIC RESEARCH QUESTIONS
 What are industry leaders’ expectations for
international preparation when hiring new human
talent?
 What are industry leaders’ expectations for leadership
skills when hiring new human resources?
 Is another language (besides English) proficiency
attractive to industries when recruiting new
personnel?
 Does university preparation allow graduates to be
incorporated in industries in a managerial or higher
position as the first job?

6. LDRD 623LDRD 623
THEORETICAL FRAMEWORK
 The reality of industrial needs in talent attraction will be
addressed by:
 theories related to competitiveness (Ruan and
Gopinath, 2010)
 recruitment process theories (Henry and Temtime,
2010)
 I/U collaborative arrangements research (McGinnis
and Kessler, 2012)

7. LDRD 623LDRD 623
DATA SOURCES AND GEOGRAPHICAL
SCOPE
 Sources of information:
 Secondary data sources (industries + sectors +
labor market)
 Primary source: Interviews with industry leaders
 Geographical research setting:
 The potential participants are located in Puebla city
and the suburban area

8. LDRD 623LDRD 623
SAMPLE
 24 automotive industry leaders from the cluster located
in Puebla
 Representative sample
 It will be essential for participating leaders to be
aware of industry needs for human resources and
that they occupy a managerial role within their
companies.
 Use of a snowball sampling process (Ellis and Chen,
2013)
21,662 15,546 40%

9. LDRD 623LDRD 623
DATA COLLECTION STRATEGY
 Case study approach:
 Face-to-face interview process
 Open-ended questions
 Interviews conducted in the participants´ offices
 Approximate interview length: 60 minutes
INTERVIEWS

10. LDRD 623LDRD 623
DATA ANALYSIS STRATEGY: CASE
STUDY
 “All is data” approach (Ostovar-Namaghi, 2011)
 Umbrella terms for more salient factors, derived from
industry needs
 The three phases of coding (Creswell, 2013) : Open,
axial, and selective

11. LDRD 623LDRD 623
ETHICAL CONCERNS
 Privacy
 Confidentiality
 Consent
 Cultural differences (Davis, Bernardi, and Bosco,
2013)

12. LDRD 623LDRD 623
LIMITATIONS
 Generalization of findings
 Avoiding the researcher’s bias
 Limited available time in
respondents’ agenda
 Linguistic ambiguities
 Lack of statistical
significance

13. LDRD 623LDRD 623
DELIMITATIONS
 Sampling procedures
 Lack of budget
 Time
 Geographical limits

14. LDRD 623LDRD 623
SIGNIFICANCE
 Enhanced I/U partnership
 Curricula improvement
 Improved human resources recruitment processes
 Graduates prepared for immediate placement
INDUSTRY GRADUATE UNIVERSITY

15. LDRD 623LDRD 623
REFERENCES
 Creswell, J. (2013). Qualitative inquiry & research design: Choosing among five approaches. (3rd.
Edition). Thousand Oaks, CA: SAGE Publications
 Creswell, J. (2009). Research design: Quantitative, qualitative, and mixed methods approaches. (3rd.
Edition). Thousand Oaks, CA: SAGE Publications
 Davis, J., Bernardi, R., & Bosco, S. (2013). Examining the use of Hofstede’s uncertainty avoidance
construct in a major role in ethics research. International Business Research, 6(1), 63-75. doi:
10.5339/jbr.v6n1p63
 Ellis, L., & Chen, E. (2013). Negotiating identity development among undocumented immigrant
college students: A grounded theory. Journal of Counseling Psychology, 60(2), 251-264. ISSN:
00220167. Retrieved from
http://proxy.cityu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=869
68135&site=ehost-live
 Frels, R., & Onwuegbuzie, A. (2013). Administering quantitative instruments with qualitative
interviews: A mixed methods research approach. Journal of Counseling & Development, 91, 184-194.
doi: 10.1002/j.1556-6676.2013.00085.x
 Girden, E., & Kabacoff, R. (2011). Evaluating research articles from start to finish. Thousand Oaks,
CA: SAGE Publications.
 Henry, O., & Temtime, Z. (2010). Recruitment and selection practices in SME’s: Empirical evidence
from a developing country perspective. Advances in Management, 3(2), 52-58. Retrieved from:
http://proxy.cityu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=491
37427&site=ehost-live

16. LDRD 623LDRD 623
 Lucas, B. (2005). Structured interviews. Performance improvement, 44(8), 39-42. ISSN: 10908811. doi:
10.1002/pfi.4140440810
 Luker, K. (2008). Salsa dancing into the social science: Research in an age of info-glut. Cambridge, MA: Harvard
University Press.
 McGinnis, L., & Kessler, W. (2012). Enterprise transformation research approach and strategy. Information Knowledge
System Management, 11, 23-38. doi: 10.3233/IKS-2012-0171
 Ostomar-Namagui, S. (2011). Teaching as a disciplined act: A grounded theory. Journal of Language Teaching and
Research, 2(4), 837-843. ISSN: 1798-4769. doi: 10.4304/jltr.2.837-843.
 Onwuegbuzie, A., Slate, J., Leech, N., & Collins, K. (2009). Mixed data analysis: Advanced integration techniques.
International Journal of Multiple Research Approaches, 3(1), 13-33. Retrieved from:
http://proxy.cityu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ehh&AN=43539500&site=ehost-
live
 Ruan, J., & Gopinath, M. (2010). Technological convergence, competitiveness, and welfare: A study of international
manufacturing industries. Journal of International Trade & Economic Development, 19(4), 517-551. doi:
10.1080/09638199.2010.506331
 Sistema Empresarial Mexicano. Mexico. Published on August 12th, 2013. Retrieved from www.siem.gob.mx
 Vogt, P. (2007). Quantitative Research methods for professionals. Upper Saddle River, NJ: Pearson Education.
 Winter, F., & Rowland, K. (1980). Personnel decisions: A Bayesian approach. California Management Review, 22(3).
ISSN: 00081256. Retrieved from
http://proxy.cityu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4759562&site=ehost-
live