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Reversing the Design Process

2014
Piotr Gajos
SVP of Design at Sourcebits

2006 Apple Design Award Winner
What is this, I don’t even

An evolution of UI design process.
But why??!?one1?

Right People

Fail Quicker

Arm Yourself
Disclaimer

UX design doesn’t exist.
Disclaimer

We design user experiences.
Disclaimer

We design for user experiences.
Changing Priorities
Typical Design Process

Concept

Lo-fi
wireframes

Hi-fi
wireframes

Prototype

Visual
direction

Implementation
New Design Process

Concept

Lo-fi
wire
fram
es

Visual
direct
ion

Prototype

Implementation
Don’t waste your time.
New World Order
(Is coming soon. Probably. I hope so.)
New World Order
New World Order
New World Order

Before we started using Origami, we designed using
Photoshop — static mockups, arranged next to each other.
We’d present them to management and each other in that
format. I think our products reflected that.

Brandon Walkin, Facebook
New World Order

j.mp/keypaper
A prototype of Facebook Paper in 15 minutes

Keynotopia
New World Order

After Effects
Design is storytelling.
New World Order
New World Order
Benefits
For your health!
Benefits

$
Regular People

Developers

Investors
Questions?
Thank you.
piotr@sourcebits.com

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Reversing the UI Design Process