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Video Marketing for Self-Storage: Get Real Online

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Video Marketing for Self-Storage: Get Real Online

  1. 2. <ul><li>Video Marketing for Self-Storage: Get Real Online </li></ul><ul><li>Rachel Greenfield, Marketing Analyst </li></ul>
  2. 3. YouTube culture sells. Evian + Dancing Baby AT&T + Cats Kia + Hamsters + Robots Sprint Android + …Cats
  3. 4. http://www.youtube.com/watch?v=2HrQbjPjbBA
  4. 5. Self-storage is entertaining. Really. “ Toby Jones’ Big Ass Truck Rental and Storage” meme Rainn Wilson in “Self Storage” “ Esposito” full-length movie “ Self Storage” web TV series
  5. 6. Local focus + REAL humor = win. <ul><li>Be in on the joke. </li></ul><ul><li>Find gray area between realness and rigid professionalism. </li></ul>
  6. 7. http://www.youtube.com/watch?v=_cj2KAy2QS8
  7. 8. Video made blenders interesting. “ We have definitely felt an impact in sales.” — Tom Dickson, Blendtec founder and star of Will It Blend?
  8. 9. Video lives and works everywhere. <ul><ul><li>Share on website, blog, social, directories </li></ul></ul><ul><ul><li>Viewers experience your business </li></ul></ul><ul><ul><li>Add value through education </li></ul></ul><ul><li>Potential tenants find you in search: </li></ul>
  9. 10. <ul><li>The Welcome Video </li></ul><ul><ul><li>Tour &/or how-to </li></ul></ul><ul><ul><li>Focus on experience over self-promo </li></ul></ul><ul><ul><li>Write, practice script </li></ul></ul><ul><ul><li>Remember CTA </li></ul></ul>Creativity is hard. Being you isn’t.
  10. 11. http://www.youtube.com/watch?v=zdSGTCTnd0Q
  11. 12. ACTION! <ul><li>Anything that shoots video </li></ul><ul><li>Tripod (?) </li></ul><ul><li>Microphone (?) </li></ul><ul><li>Done. </li></ul>
  12. 13. Editing makes your vision real.
  13. 14. <ul><li>Listen up! </li></ul>♬ Ignore copyright laws, and YouTube may silence you. ♬
  14. 15. http://www.youtube.com/watch?v =Fc1aK_sH278
  15. 16. Distribution: Win those eyeballs. <ul><li>Upload to YouTube, Vimeo, Funny Or Die </li></ul><ul><li>Send the right signals to Google  </li></ul><ul><li>embed and crosslink </li></ul>
  16. 17. <ul><li>Self-storage video SEO is a largely untapped opportunity. Be the first or best in your geo. </li></ul>
  17. 18. Promotion: Social share, etc.
  18. 19. <ul><li>Ask your network to share videos. </li></ul><ul><li>Staff friends and family </li></ul><ul><li>Local organizations </li></ul><ul><li>Local bloggers/reporters </li></ul><ul><li>Industry peers </li></ul><ul><li>Current tenants </li></ul>
  19. 20. Does it work? Tracking + Analytics <ul><li>Exclusive promo </li></ul><ul><li>Unique phone # </li></ul><ul><ul><li>Call tracking </li></ul></ul><ul><ul><li>http://callfire.com </li></ul></ul><ul><li>Unique URL path </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><li>Advanced tracking </li></ul><ul><ul><li>http://wistia.com </li></ul></ul>
  20. 21. Fun ideas for the road. <ul><li>User-generated content: Have customers send in videos </li></ul><ul><li>Hold contests for the best idea </li></ul><ul><li>Poke fun at the mundane, make it interesting: “Eye in the sky” </li></ul><ul><li>When in doubt  cute animals </li></ul>Bye!
  21. 22. <ul><li>701 Brazos St., Suite 700 </li></ul><ul><li>Austin, TX 78701 </li></ul><ul><li>Direct: (954) 554-4070 </li></ul><ul><li>[email_address] </li></ul><ul><li>Video resources: http://blog.sparefoot.com/video </li></ul>

Notas del editor

  • Make a hash tag…. For my individual speech.
  • Show Sprint video
  • Show Sprint video
  • Show Manhattan Mini video
  • Show Sprint video
  • Show Welcome video
  • Show Sprint video
  • Show Sprint video

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