SlideShare una empresa de Scribd logo
1 de 19
Descargar para leer sin conexión
Building an  Social Media  Integrated Campaign Renée Warren Co-Founder Spark Boutik May 12, 2011
Who Am I? Co-Founder @Sparkboutik San Francisco Klout
Building an Integrated Social Media Campaign ,[object Object],[object Object],[object Object],[object Object]
What is Integrated  Marketing ? Destination
What is Integrated  Social Media ? Incorporates the right social networks to provide maximum impact/exposure for your brand/cause.
Why use integrated social media?
Social Media is an ecosystem
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating an  integrated social media campaign  in 7 steps
1. Brand Philosophy
2. Define Objective  ,[object Object],[object Object],[object Object]
3. Audience Cycle ,[object Object]
4. Audience Social Media Use
5. Bring the brand to life ,[object Object]
 
6. Select the appropriate social networks
7. Measure ,[object Object],[object Object],[object Object],[object Object]
Social Sound Bites ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

6 steps to social media loyalty
6 steps to social media loyalty6 steps to social media loyalty
6 steps to social media loyaltyIlias Chelidonis
 
Influencer Marketing & SEO
Influencer Marketing & SEO Influencer Marketing & SEO
Influencer Marketing & SEO Boostability
 
Visual Social Marketing: The Next Generation of Social Media
Visual Social Marketing: The Next Generation of Social MediaVisual Social Marketing: The Next Generation of Social Media
Visual Social Marketing: The Next Generation of Social MediaMarissa Pick
 
Humboldt Park Portal- News Story Featured Photo
Humboldt Park Portal- News Story Featured PhotoHumboldt Park Portal- News Story Featured Photo
Humboldt Park Portal- News Story Featured PhotoLibby Juliá Vázquez
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010guest82a035
 
Advocacy through social media
Advocacy through social mediaAdvocacy through social media
Advocacy through social mediaLoay Qabajeh
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyCarlo Angelo Gonzales
 
Measuring kpi in facebook use your data instead of your wallet
Measuring kpi in facebook   use your data instead of your walletMeasuring kpi in facebook   use your data instead of your wallet
Measuring kpi in facebook use your data instead of your walletPatrick Bruce
 
How To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From ScratchHow To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From ScratchHeba AlSamt
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsRenee Alexander
 
7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tactics7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tacticsLidia9010
 
Social Media Strategy from the ground up
Social Media Strategy from the ground upSocial Media Strategy from the ground up
Social Media Strategy from the ground upGratus D.
 
Stream Marketing and Content Automation
Stream Marketing and Content AutomationStream Marketing and Content Automation
Stream Marketing and Content AutomationInfluence People
 
7 Misconceptions about Social Media Marketing Campaigns
7 Misconceptions about Social Media Marketing Campaigns7 Misconceptions about Social Media Marketing Campaigns
7 Misconceptions about Social Media Marketing CampaignsDavid Stoffel
 
Blogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger PerspectiveBlogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger PerspectiveInfluence People
 
Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014Fandom Marketing
 
The Rise of Influencer Marketing & How Brands Can Keep UP
The Rise of Influencer Marketing & How Brands Can Keep UPThe Rise of Influencer Marketing & How Brands Can Keep UP
The Rise of Influencer Marketing & How Brands Can Keep UPPRORP México
 

La actualidad más candente (20)

6 steps to social media loyalty
6 steps to social media loyalty6 steps to social media loyalty
6 steps to social media loyalty
 
Influencer Marketing & SEO
Influencer Marketing & SEO Influencer Marketing & SEO
Influencer Marketing & SEO
 
Visual Social Marketing: The Next Generation of Social Media
Visual Social Marketing: The Next Generation of Social MediaVisual Social Marketing: The Next Generation of Social Media
Visual Social Marketing: The Next Generation of Social Media
 
Humboldt Park Portal- News Story Featured Photo
Humboldt Park Portal- News Story Featured PhotoHumboldt Park Portal- News Story Featured Photo
Humboldt Park Portal- News Story Featured Photo
 
Tmatthewscastro ignight
Tmatthewscastro ignightTmatthewscastro ignight
Tmatthewscastro ignight
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010
 
Influencer marketing
Influencer marketingInfluencer marketing
Influencer marketing
 
Advocacy through social media
Advocacy through social mediaAdvocacy through social media
Advocacy through social media
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategy
 
Your Guide to Social Media Etiquette
Your Guide to Social Media EtiquetteYour Guide to Social Media Etiquette
Your Guide to Social Media Etiquette
 
Measuring kpi in facebook use your data instead of your wallet
Measuring kpi in facebook   use your data instead of your walletMeasuring kpi in facebook   use your data instead of your wallet
Measuring kpi in facebook use your data instead of your wallet
 
How To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From ScratchHow To Create A #SocialMedia Plan From Scratch
How To Create A #SocialMedia Plan From Scratch
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profits
 
7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tactics7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tactics
 
Social Media Strategy from the ground up
Social Media Strategy from the ground upSocial Media Strategy from the ground up
Social Media Strategy from the ground up
 
Stream Marketing and Content Automation
Stream Marketing and Content AutomationStream Marketing and Content Automation
Stream Marketing and Content Automation
 
7 Misconceptions about Social Media Marketing Campaigns
7 Misconceptions about Social Media Marketing Campaigns7 Misconceptions about Social Media Marketing Campaigns
7 Misconceptions about Social Media Marketing Campaigns
 
Blogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger PerspectiveBlogger Outreach: The Blogger Perspective
Blogger Outreach: The Blogger Perspective
 
Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014Event Social Media Measurement Toolkit EventTech 2014
Event Social Media Measurement Toolkit EventTech 2014
 
The Rise of Influencer Marketing & How Brands Can Keep UP
The Rise of Influencer Marketing & How Brands Can Keep UPThe Rise of Influencer Marketing & How Brands Can Keep UP
The Rise of Influencer Marketing & How Brands Can Keep UP
 

Similar a Integrated social media campaigns

Mr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media StrategyMr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media Strategyarabiansocialmedia
 
Creating a marketing_communications_plan
Creating a marketing_communications_planCreating a marketing_communications_plan
Creating a marketing_communications_planDeborah Spector
 
Creating a Social Media Strategy by Kate Bradstreet Communications
Creating a Social Media Strategy by Kate Bradstreet CommunicationsCreating a Social Media Strategy by Kate Bradstreet Communications
Creating a Social Media Strategy by Kate Bradstreet CommunicationsACTDigitalEnterprise
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
 
B2C Social Media
B2C Social MediaB2C Social Media
B2C Social MediaDean Parry
 
Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdLilian Okado
 
Building Social Media Best Practices Across Multiple Brands
Building Social Media Best Practices Across Multiple BrandsBuilding Social Media Best Practices Across Multiple Brands
Building Social Media Best Practices Across Multiple BrandsBert DuMars
 
10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
 
A beginners guide to social media
A beginners guide to social mediaA beginners guide to social media
A beginners guide to social mediaAlison Boyle
 
Tri-Synergy Social Media Overview
Tri-Synergy Social Media Overview Tri-Synergy Social Media Overview
Tri-Synergy Social Media Overview Tina Webb
 
5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy 5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy Real-Time OutSource
 
Social Media Chapter 2
Social Media Chapter 2Social Media Chapter 2
Social Media Chapter 2szotakal
 
Social media chapter 2
Social media chapter 2Social media chapter 2
Social media chapter 2apostolann
 
Social media chapter 2
Social media chapter 2Social media chapter 2
Social media chapter 2Tsu-Min Lin
 
Presentation on impact of social media on marketing
Presentation on impact of social media on marketingPresentation on impact of social media on marketing
Presentation on impact of social media on marketingImoh Etuk
 
How to Build an Organic Influencer Marketing Programme
How to Build an Organic Influencer Marketing ProgrammeHow to Build an Organic Influencer Marketing Programme
How to Build an Organic Influencer Marketing ProgrammePerformanceIN
 

Similar a Integrated social media campaigns (20)

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Mr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media StrategyMr. Ali Al Sabkar - Social Media Strategy
Mr. Ali Al Sabkar - Social Media Strategy
 
Creating a marketing_communications_plan
Creating a marketing_communications_planCreating a marketing_communications_plan
Creating a marketing_communications_plan
 
How to build a social media campaign optify
How to build a social media campaign optifyHow to build a social media campaign optify
How to build a social media campaign optify
 
Creating a Social Media Strategy by Kate Bradstreet Communications
Creating a Social Media Strategy by Kate Bradstreet CommunicationsCreating a Social Media Strategy by Kate Bradstreet Communications
Creating a Social Media Strategy by Kate Bradstreet Communications
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian Quinn
 
B2C Social Media
B2C Social MediaB2C Social Media
B2C Social Media
 
Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting Ltd
 
Building Social Media Best Practices Across Multiple Brands
Building Social Media Best Practices Across Multiple BrandsBuilding Social Media Best Practices Across Multiple Brands
Building Social Media Best Practices Across Multiple Brands
 
10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...
 
A beginners guide to social media
A beginners guide to social mediaA beginners guide to social media
A beginners guide to social media
 
Tri-Synergy Social Media Overview
Tri-Synergy Social Media Overview Tri-Synergy Social Media Overview
Tri-Synergy Social Media Overview
 
5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy 5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy
 
Social Media Chapter 2
Social Media Chapter 2Social Media Chapter 2
Social Media Chapter 2
 
Social media chapter 2
Social media chapter 2Social media chapter 2
Social media chapter 2
 
Social media chapter 2
Social media chapter 2Social media chapter 2
Social media chapter 2
 
Presentation on impact of social media on marketing
Presentation on impact of social media on marketingPresentation on impact of social media on marketing
Presentation on impact of social media on marketing
 
Social media chap 2
Social media chap 2Social media chap 2
Social media chap 2
 
How to Build an Organic Influencer Marketing Programme
How to Build an Organic Influencer Marketing ProgrammeHow to Build an Organic Influencer Marketing Programme
How to Build an Organic Influencer Marketing Programme
 

Último

Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 

Último (20)

Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 

Integrated social media campaigns

Notas del editor

  1. the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost
  2. The social Web is changing the way organizations interact with their customers, clients, donors and users. Enterprises are seeing the importance of evolving their customer service and support strategies to ensure that the voice of the social customer is heard across the organization and throughout the community. It is increasingly important that social media is integrated into the marketing ecosystem as much as it is integrated in itself.
  3. Great for SEO becausre the more links that are pointing back to your social sites the higher they rank on search engines.
  4. Search Gaming Websites Blogs Social networks That all feed into the ‘online’ space, that feeds back into the entire marketing ecosystem. You can see how important it is that all nodes speak to each other, make sense to each other, and can work together to help the ecosystem survive as a whole. Great for SEO becausre the more links that are pointing back to your social sites the higher they rank on search engines.
  5. Brand philosophy Define the objective Audience Cycle Audience social media use Bring the brand to life Select the appropriate social networks Measure
  6. Define your precise value proposition in one sentence, without using a bunch of fancy mission statement jargon. Your audience and customers need to know in laymen's terms what it IS that you do
  7. Jay Bear – says there are only really three objectives you can have for SM, but you can only successfully focus on one. 1. Brand enthusiasm – turning customers into fans, to drive repeat purchases [Example: planet in focus} 2. Sales – introduce your brand to first time buyers 3. Loyalty – Improve customer service and decrease customer churn Planet in Focus has been producing Canada's preeminent international environmental film and video festival. We have been promoting environmental artistic expression in the form of film, video and new media to frame and explore environmental and ecological issues as a catalyst for awareness, discussion and engagement.
  8. Where is the audience in the cycle? Are they new fans or lifetime customers? Some people have never heard of you while others cant stop talking about you. Select who you are trying to reach and create your strategy around those key people
  9. http://www.forrester.com/empowered/tool_consumer.html Social technographics Creators 2. Critics 3. Collectors 4. Joiners 5. Spectators 6. inactives
  10. Humanize the brand. Example of the pretzel company – create a mascot for National Pretzel Day. Other examples include: Salty, Tony the Tiger, Bill Gates, Donald Trump …
  11. You cant be everything to everyone Based on the results of your social technographics – select the best social sites for your demographics Chose 2-3 networks/platforms where you find most of your audience and OWN those networks before considering others. Example: pick the top three Facebook, Twitter, YouTube.
  12. Social mention Trackur Backtype Google alerts Sentiment tools Argyle Radian6 Alterian Sysomos Lymbix – for sentiment THREE THINGS: Engagement, new fans, revenue growth related to a coupon/promotion, video views, comments, email list growth
  13. Likeable/trustworthy – people are more inclined to go into business with friends and people they like and trust. Be THAT person. Go out and network IN REAL LIFE. Find people you want to meet and ask to MEET THEM IN REAL LIFE. Guy kawasaki talks about this – and that’s how we built spark boutik – people perceive me and KNOW me as being likable, trustworthy and I do a great job. You can too.
  14. Global digital marketing company catering to lifestyle brands, personalities, and startups. We launched in Dec 2010