Spark Hire, the leading online video interviewing platform, delivers “The Power of Video in Hiring the Right People” webinar. This webinar discusses the incredible benefits of using video interviews in the hiring process. Employers can learn from this webinar how to save time and money while looking for the best candidates and how to use one-way or live video interviews to supplement or improve upon their current hiring practices, among other things.

1. The Power of Video in Hiring the Right People
 Webinar Presentation
 Speaker: Josh Tolan
 Topic: Video in the Hiring Process
 Date: May 8, 2012
 Time: 2 pm EST / 11 am PST
Presented by

2. Introduction
The Million Dollar Question
 As a hiring authority, how do you find the
best and brightest employees?
How do you ensure you are filling the position
with the right person?
How do you achieve these goals in an
efficient manner?

3. Introduction
The Answer is Video
 According to a report by the Aberdeen
Group, the use of video in the hiring process
increased by 320% from 2010 to 2011.
 Why? It works!

4. Introduction
Learning Objectives
Learn about using video to supplement or
improve upon your current practices
Find out how you can save time and money
while finding the best candidates
Discover different ways to use video in your
hiring process

5. Introduction
Let’s Start With The Problem
 The traditional hiring process is full of
headaches from:
 Time Wasted
 Money Spent
 Scheduling Arrangements

6. The Traditional Hiring Process
It takes too long.
 On average:
 Recruiters spend about 15 hours per
week sourcing for candidates
 Phone and first round interviews last
30 minutes
 It takes 45 days to fill a position

7. The Traditional Hiring Process
It costs a lot of money.
 Expensive job posts, advertising, and
database searches
 Estimate loss of time, wages, and
productivity by employees conducting
interviews
Factor in travel and accommodation
expenses

8. The Traditional Hiring Process
Scheduling is a pain.
You have to coordinate multiple
schedules: yours, your staff’s and the
candidate’s
Passive candidates may be more difficult
to coordinate with
You have to deal with cancellations, late
and early arrivals, and no-shows
Cramming multiple interviews into one day
can be counterproductive

9. Why Video?
Video Enhances Paper
 Most employers cite communication skills as the
most important skill for a candidate to possess
 Studies have shown that people form first
impressions based 55% on body language
 With video, you can immediately identify candidates
that possess the communication skills,
professionalism and candor needed for your open
position

10. Why Video?
Video Saves Time and Money
 Interviewing online reduces 67% of travel costs
associated with hiring
 Interview 10 candidates via video interviewing in
the time it takes to interview 1 candidate via phone
 Getting through the process quickly saves you
time and money

11. Why Video?
Video is Convenient
 Eliminates scheduling conflicts
 Available for playback at your convenience
 Promotes collaboration

12. How to Use Video?
Profile Videos
 Self-directed 60 second video recorded by
applicants
 Immediately gain insight on a candidate’s
personality and communication skills
 Helps narrow the pool of candidates

13. How to Use Video?
One-Way Video Interviews
 Known on Spark Hire as Spotlight
Interviews
 Send text-based interview questions to
multiple candidates at once
 Receive video recorded responses to
your questions
 Playback the interviews at your
convenience

14. How to Use Video?
Live Online Interviews
 Connect face to face in a split-screen
interview via webcam
 Interview is recorded on Spark Hire and
available for playback
 Cloud-based so there is no desktop
software to download or screen names
to remember

15. Recap
Let’s Review
Learn about using video to supplement or improve
upon your current practices
Find out how you can save time and money while
finding the best candidates
Discover different ways to use video in your hiring
process

16. Questions?
Let’s Answer Some Questions.

17. Questions?
Q: How is a profile video better than a traditional resume?
- Sarah
• Video is not better than a paper resume alone - it’s not
meant to replace the traditional resume.
• It is a way for candidates to enhance the paper resume and
for employers to see skills not shown on a paper resume like
communication skills.
• Considering how highly important communication skills are in
the workplace, video profiles give a better idea of how
candidates communicate earlier in the hiring process.

18. Questions?
Q: For what type of position is video interviewing best
suited for? - Jason
• From what I’ve seen employers are using video interviewing
for all types of positions.
• Some companies are using it to interview entry-level
candidates just coming out of college who might be out of the
area or even studying overseas.
• Students studying abroad have interviewed for internships
while still out of the country.
• Companies also using it for executive level positions to cut
down on the cost of travel.
• With no money spent on flying someone in, they can cut
down or completely eliminate the cost of travel.

19. Questions?
Q: What advice do you have for employers who worry
about video as a way to discriminate against candidates?
– Michael
• Discrimination is always an issue but the truth is that video is
completely compliant.
• If you abide by the company’s current policy and act as if the
video screen is an in-person screen.
• Video is simply a tool and it’s a tool used to improve hiring
efficiency. How companies use that tool is strictly up to them.
If there’s a problem it lies within the staff, not video itself.
• So if your staff is going to discriminate while using video
there’s nothing to stop them from discriminating in person.

20. Questions?
Q: How do candidates feel about participating in video
interviews? - Rachel
• Typically they feel great. The feedback from candidates has
been very positive. They love being able to interview from
home.
• Feedback is especially strong from passive candidates who
already have jobs and might not be able to do an interview in
the middle of the day with employers.
• Video allows candidates to schedule the interview around
their lives.
• Candidates also have costs related to interviewing which are
cut when using video.

21. Thank You
Thank You For Tuning In!
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