When it comes to making demand generation campaigns work to maximum effect, good content is a marketer’s greatest fuel. The right content helps generate new inquiries, warm up cold leads, and nudge existing prospects closer to purchase.
Without good content, demand generation results can take a big hit. In fact, a lack of content is often quoted as the primary barrier to demand gen success.
In the following slides, we explore 10 examples of creative offer content that helped marketers increase demand for their products and services. And the good news is — many were created by repurposing existing content to present information in new and creative ways. We hope they help you find inspiration to develop great content for your company.