1. NING NING NING
FOR MARKETING
“Top 10 Things You Should Know About Ning”
Kate Athmer
MariKyle Buechter
Jen Collins
Allyson Holsinger
Anthony Quitar
2. HOW ABOUT THE BASICS
One big website full of social networking
groups
Dayton Marketing Community
Dayton Dining
FREE with an option to upgrade
Easy to join and use!
Great for organizing groups of people
Chats, groups, discussion boards, video,
photo slideshows, events
3. EVERYONE’S DOING IT!
There are 900,000 social networks on
Ning. And more than 4,000 are being
added everyday.
Ning had 4.7 million unique visitors in
2009 according to comScore
By New Year’s Eve 2010, 4 million users
will have registered with Ning.
4. RECOMMENDED
SOCIAL
NETWORKS
Ning recommends other social networks to
users
Recommendation engines are a form of viral
marketing
Ex Amazon.com – people who liked this book
also liked…
Based on momentum, relevancy, and
popularity
Represents an additional source of
prospective members
5. SEARCH ENGINE
OPTIMIZATION
Ning provides SEO beginning with your
social network's information:
Tagline, description, and keywords.
Allows anyone to find your site easily
Ning search results regularly appear near
the top of the page
7. MARKET
YOURSELF FOR
FREE
Potential customers
What product features can you market that
will keep customers coming back to your Ning?
Apple’s New Macs market 8 hour battery life and that
they are “green”
Future employees
Can your current employees
help convince potential
recruits to work for you?
8. SAVE MONEY ON TRAVEL
Great for geographically dispersed locations
Employees from both coasts can collaborate
online in real time through chat features
Utilize these features:
Real Time Chats
Discussion Forums
Organize Events
Track Member Information
Form Groups
Upload Videos
9. CUSTOMIZE YOUR AD SPACE
• Premium Ning Services
• Nix Ning advertising
• Make $$$ with advertising
11. MANAGE YOUR MEMBERS
Invite people to join
Ban members
Export member data to Excel
Promote to administrators
Give members title and ability to moderate
one feature or multiple features
Appearance, Blog, Events, Forum, Groups,
Members, Music, Notes, Pages, Photos, Videos
13. PRIVACY IS
IN YOUR
CONTROL
Moderate:
Who joins your network
What content people can contribute
Who can see your profile
14. THERE IS HELP
All the help and support you need is
provided by the Ning support team:
Step-by-step instructions
FAQ’s
Contact Ning support directly via web
form
MariKyle
Ning is a place for anyone and everyone to join, for free, any social group you want is on Ning.
Included in any group are chats, discussion boards, video, photo slideshows and events.
Go to Dayton Marketing Community Page
MariKyle
Anthony
-Ning recommends other social networks to users based on momentum, relevancy, and popularity of the networks as they relate to current networks of the users.
-For social network creators, the recommendations represent an additional source of members to join their networks and learn about their company’s
Anthony
-When your social network appears on search engine results the title, tagline, description, and any relevant keywords of your network are visible
-This allows for anyone to easily find your social network when searching terms relevant to your site
-Search engine results for ning sites regularly appear near the top of the page
Anthony
Jen
Let your customers and future employees navigate through your site to give them a chance to know you before they decide to spend money on your products or submit their resumes.
Through features like blogs, discussion forums and photos, you can show off the best qualities of your products to your customers. Also allow for them to write customer reviews and update them with new promotions through RSS feeds. If you are able to establish a relationship with new customers, they will keep coming back!
This is also the perfect chance to show off to potential employees who may come to your ning looking for job information. Maybe you’ll want to utilize the video feature and upload interviews about what your current employees love about their jobs. Remember, you can do all of this for free!
Jen
By creating an internal social network for your company, you can utilize features such as real time chats, discussion forums, and event creations. So now employees in NYC and LA can collaborate on projects without having to book flights, hotel rooms, and food expenses because they will be able to work on projects from the comfort of their own offices.
Allyson
Basically for $24.95/mo you can upgrade your account to Ning Premium. With Ning Premium, you get rid of the Ning advertisements and use an ad provider such as Yahoo! Publisher or Google AdSense to put relevant ads on your social network. You can even run ads from an external provider such as AdBrite.com, and retain the ad revenue for your group. AdBrite.com can help to create customized ads that will be relevant to your social network.
Allyson
Allyson
As a Network Creator, managing your members can become a daunting task. Ning offers a few easy solutions. One option is to promote your best members to administrators so they can have the same access and privileges. You can also choose to ban members from your network if they don’t fit your groups ideals.
Allyson
Kate
Privacy is an important issue these days, and Ning allows you to personalize your privacy settings. You can control who can see your profile, moderate who is allowed to join your network, and also monitor what type of content can be posted to your network. You can change your privacy settings easily anytime by going to Settings Privacy, and selecting the appropriate bubbles.
Kate
Finally, if you have any trouble there is an entire “resource” page that offers instructions for basic functions, tutorials with pictures, a list of frequently asked questions and answers, and a form that allows you to directly contact the Ning team with your question. Solutions are usually provided within minutes.