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It’s the most innovative & drooled
over advertising tactic to date!
**Studies show that the general public has a more
favorable view toward companies that use vehicle
advertising. It enhances reputation and promotes
an image of success.
CPM is extremely low compared to
traditional advertising mediums
$10 to $12 CPM for 1 Radio spot
$18 to $20 CPM for 1 TV spot
$0.75 to $1 CPM for 1 vehicle wrap
No more bidding on ad spots! What
was competition can turn into a
**While you can drive any streets on any days of the
week at no cost, radio, TV, and internet ads operate
on a speciﬁc time-based run which is always in
high demand and therefore more expensive
and harder to get.
It offers exclusivity. No more sharing
ad space with other vendors!
**No more paying for an ad in the paper that’s
saturated with hundreds of other ads. With a vehicle
wrap you can beat your competitors by being where
your target is at all times.
Brings value to delivery services.
**I never knew grocery stores delivered until I saw
a wrapped van making frequent visits to my college
dorm. If it wasn’t for the wrap this delivery service
wouldn’t have attracted 50+ new shoppers a year!
Boosts overall reputation.
**Because wraps are a high ticket product, people
generally believe a company with vehicle wraps is
much more successful, especially when comparing
them to businesses or competitors
without truckside advertising.
Creates widespread awareness to
audiences whom you may have never
considered or who have never
**Vehicle advertising targets everyone! It does not
discriminate age, gender, size, or ethnicity because
these ads have the ability to move from place to place
and reach new eyes on a daily basis.
Protects your vehicle’s finish.
**Vehicle wraps can be removed without leaving any
adhesion or damage to the vehicle’s ﬁnish. In fact, if
you buy a new car.. a wrap will actually protect and
lengthen the value of your factory paint.
An estimated 96% of Americans
travel by vehicle every single day.
**That equals HUGE opportunity EVERY single DAY.
Your campaign can last years!
**While TV and radio spots generally last a season,
vehicle wraps have a lifespan of 5-10 years in some
cases! Viewers may get sick of the same old
commercial but you can never go wrong with an
eye-catching wrap that gets people talking!
People cannot ignore wraps that they
just happen to see during rush hour.
**When you see a commercial you hate, you can turn
it. When a ﬂash ad comes up on your favorite
website, you can hit “skip ad.” On the road, you
cannot choose what vehicles you get stuck behind
and you cannot ignore larger than life graphics. It’s
common sense, vehicle wraps GET SEEN!
It puts your message directly in front
**If you know 75% of your customers live in the
surrounding four counties, why wouldn’t you wrap
your delivery and service trucks? When neighbors
see the same delivery trucks coming to your driveway
week after week, interest is sparked and the likelihood
that they too convert to customers is very high.
Whether in drive, in rush hour, or
parked.. vehicle advertisng works
**No more spending a fortune on multiple ad options.
You need a billboard? Wrap a semi-truck and park it
out in front of a busy intersection. On the road they
work as mobile advertisements, parked they are
In the midst of huge campaigns,
wraps are the cherries on top.
**Sometimes I see a commercial that I like, and then
hear a radio spot that makes me laugh, and then see
a matching banner ad a few days later. If I see that
brand’s truck wrap after all of that, I’m 200% more
likely to remember that campaign, and gain a
favorable opinion of that product or service.
People like you more.
**Why are Superbowl commercials so popular when
more than half the viewers don’t even watch football?
INTEREST. The NFL wants people to like their
commercials, so they seek the best of the best in
hopes of more viewers, and it works! Do you want
people to like your brand?
Invest in vehicle advertising today. Didn’t
you know that 2010 is the best year to do
it? Think BIG and print BIG while the
tactic is still young!
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