Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing
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As mobile continues to drive marketers to improve their relationships with customers, loyalty programs are in the hot seat. Loyalty programs have been successful at rewarding current customers, but aren't believed to be as effective at creating new customers. Only 16% of businesses believe their loyalty programs are meeting their priorities. Now marketers are turning their attention to advocacy marketing as a way to do more than only retain existing customers, but also incentivize loyal fans to act as an extension of the brand. In this presentation, learn how advocacy marketing can help brands turn loyal followers into a mobile sales force.
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Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing
- 1. Turning Loyalty Into Advocacy: The Evolution of Incentivized Marketing
- 3. #AdvocacyWebinar Loyalty vs. Advocacy Pros Cons Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 4. Loyalty
- 5. #AdvocacyWebinar The Power of Loyalty Marketing 82% of people say they are "more likely" or "much more likely" to shop at stores that offer loyalty programs. (Source: MarketingProfs) Americans aged 20-40 say loyalty programs are one of the key factors driving them to complete a purchase. (Source: Marketing Charts) 82% Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 6. #AdvocacyWebinar The Pros of Loyalty Marketing Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 7. #AdvocacyWebinar The Pros of Loyalty Marketing Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 8. #AdvocacyWebinar The Con of Loyalty Marketing Customers aren’t incentivized to share their brand experience. Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 9. Advocacy
- 10. #AdvocacyWebinar “Advocacy is the highest expression of brand love and therefore, when nurtured, becomes influence.” - Ekaterina Walter Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 11. #AdvocacyWebinar The Power of Advocacy Brand Advocates spend 2x more than average customers, and recommend or share 2 to 4x more than an average customer. (Source: Deloitte) 92% of consumers trust brand recommendations from people they know. (Source: Lithium Technologies) 2x 92% Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 12. #AdvocacyWebinar The Pros of Advocacy Marketing Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 13. #AdvocacyWebinar “Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.” - Amy Pascal Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 14. #AdvocacyWebinar The Pros of Advocacy Marketing “Facebook is becoming even more pay-to-play” “Facebook said it made the decision to cut the reach of brands’ promotional posts following a user survey” Facebook Organic Reach Decline Source: Forward Progress Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 15. #AdvocacyWebinar The Pros of Advocacy Marketing 89% of Millennials trust recommendations from their friends or family more than claims by the brand. (Source: AdWeek) 89% Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 16. #AdvocacyWebinar The Con of Advocacy Marketing With great power comes great responsibility. 328 Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 18. #AdvocacyWebinar How Mobile Takes Advocacy Further 120 million US consumers use smartphones & tablets while shopping, browsing new deals, researching and buying products. (Source: eMarketer) The average smartphone user checks their device 221 times per day (Source: Tecmark) 120M 221x Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 19. #AdvocacyWebinar How Mobile Takes Advocacy Further In 2015, for the first time, the majority of sales in stores will be influenced by digital media (Source: Forrester) Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 20. #AdvocacyWebinar Loyalty vs. Advocacy: Your Decision Loyalty: Pro: Incentivizes customer retention Pro: Rewards through purchases Con: Not incentivized to share Advocacy: Pro: Incentivizes to share brand message Pro: Overcomes challenges in social media Con: Possible mobile notification overload Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 22. #AdvocacyWebinar Meet Bionic www.bionicgloves.com Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 23. #AdvocacyWebinar Promotion Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 24. #AdvocacyWebinar Advocate Signup Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 25. #AdvocacyWebinar Voting Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 26. #AdvocacyWebinar Survey Your Audience Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 27. #AdvocacyWebinar Cuff now You’re nearby! Check-in and receive 300pts! slide to viewDrive Foot Traffic Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 28. #AdvocacyWebinar User-Generated Content Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A
- 29. #AdvocacyWebinar Media Gallery Loyalty Marketing Advocacy Marketing Importance of Mobile Types of Promotions Q&A