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You’ve got email!
Create emails that IT buyers click,
open… and love!
Today’s marketing maven, Magan Le!

#SpicySmarts
Your guide to the inbox gold
…and out of the junk folder

#SpicySmarts
The guts of an email
What’s connected to what

#SpicySmarts
The guts of an email
What’s connected to what

Subject Line
Straight to the point. No deception.

#SpicySmarts
The guts of an email
What’s connected to what

From Line
Name(s) users will recognize

#SpicySmarts
The guts of an email
What’s connected to what

Copy

#SpicySmarts
The guts of an email
What’s connected to what

Imagery

#SpicySmarts
The guts of an email
What’s connected to what

Bottom Copy
Small detail – important touch

#SpicySmarts
The guts of an email
What’s connected to what

Mailing Address
Adds trust and credibility

#SpicySmarts
The guts of an email
What’s connected to what

Unsubscribe Link
Clear and easy to find

#SpicySmarts
Email lay of the land

#SpicySmarts
Email lay of the land
	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

...
Email lay of the land
	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

...
Email lay of the land
	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

...
Email lay of the land
	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

	
  	
  

...
What’s new
Copy Cat!

(whoa, whoa, whoa, whoooooaa)

#SpicySmarts
Email Example #1
Zoho ManageEngine

#SpicySmarts
Email Example #1
Zoho ManageEngine

5x

more clicks
than average

#SpicySmarts
Email Example #2
Citrix GoToAssist

3x

more clicks
than average

#SpicySmarts
Email Example #2
Citrix GoToAssist

3x

more clicks
than average

#SpicySmarts
SURVEY
SAYS!

#SpicySmarts
Which subject line made a splash!?

It’s here… the 12
days of PIXMA!

A.

B.

It’s a printer a
day give-a-way!

#SpicySmar...
Which subject line made a splash!?

It’s here… the 12
days of PIXMA!

A.

B.

It’s a printer a
day give-a-way!

#SpicySmar...
Which email was inbox gold?

A.

B.

#SpicySmarts
Which email was inbox gold?

A.

B.

51%
more clicks
than A

#SpicySmarts
Nurturing the IT buyer

Email through purchasing process

Email retargeting
based on opens
and/or clicks

Profile targetin...
Nurturing the IT buyer

Email through purchasing process

#SpicySmarts
Nurturing the IT buyer

Email through purchasing process

6x
Open
rate

7x
CTR

#SpicySmarts
Feedback on YOUR email

Give it up for this
fearless tech marketer!

Jay Martin

#SpicySmarts
You’ve got email!
Create emails that IT buyers click,
open… and love!
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You've got email!

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Want to avoid IT buyers hitting “delete” when they see your email? Hoping they’ll open it, click it… and keep on clicking? IT buyers tell Spiceworks they prefer email over any other communication from a tech vendor – so make sure your email marketing is up to snuff. We can help your email stand out in an IT buyer’s crowded inbox and become something that your target market loves opening (yep, loves!).

Publicado en: Marketing
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You've got email!

  1. 1. You’ve got email! Create emails that IT buyers click, open… and love!
  2. 2. Today’s marketing maven, Magan Le! #SpicySmarts
  3. 3. Your guide to the inbox gold …and out of the junk folder #SpicySmarts
  4. 4. The guts of an email What’s connected to what #SpicySmarts
  5. 5. The guts of an email What’s connected to what Subject Line Straight to the point. No deception. #SpicySmarts
  6. 6. The guts of an email What’s connected to what From Line Name(s) users will recognize #SpicySmarts
  7. 7. The guts of an email What’s connected to what Copy #SpicySmarts
  8. 8. The guts of an email What’s connected to what Imagery #SpicySmarts
  9. 9. The guts of an email What’s connected to what Bottom Copy Small detail – important touch #SpicySmarts
  10. 10. The guts of an email What’s connected to what Mailing Address Adds trust and credibility #SpicySmarts
  11. 11. The guts of an email What’s connected to what Unsubscribe Link Clear and easy to find #SpicySmarts
  12. 12. Email lay of the land #SpicySmarts
  13. 13. Email lay of the land                                                                                     TEXT           IMAGERY           70%  min           30%  max                                                                                                                                                                                                                                                       #SpicySmarts
  14. 14. Email lay of the land                                                                                     TEXT           IMAGERY           70%  min           30%  max                                                                                                                                                                                                                                                       #SpicySmarts
  15. 15. Email lay of the land                                                                                     TEXT           IMAGERY           70%  min           30%  max                                                                                                                                                                                                                                                       #SpicySmarts
  16. 16. Email lay of the land                                                                                     TEXT           IMAGERY           70%  min           30%  max                                                                                                                                                                                                                                                       #SpicySmarts
  17. 17. What’s new Copy Cat! (whoa, whoa, whoa, whoooooaa) #SpicySmarts
  18. 18. Email Example #1 Zoho ManageEngine #SpicySmarts
  19. 19. Email Example #1 Zoho ManageEngine 5x more clicks than average #SpicySmarts
  20. 20. Email Example #2 Citrix GoToAssist 3x more clicks than average #SpicySmarts
  21. 21. Email Example #2 Citrix GoToAssist 3x more clicks than average #SpicySmarts
  22. 22. SURVEY SAYS! #SpicySmarts
  23. 23. Which subject line made a splash!? It’s here… the 12 days of PIXMA! A. B. It’s a printer a day give-a-way! #SpicySmarts
  24. 24. Which subject line made a splash!? It’s here… the 12 days of PIXMA! A. B. It’s a printer a day give-a-way! #SpicySmarts
  25. 25. Which email was inbox gold? A. B. #SpicySmarts
  26. 26. Which email was inbox gold? A. B. 51% more clicks than A #SpicySmarts
  27. 27. Nurturing the IT buyer Email through purchasing process Email retargeting based on opens and/or clicks Profile targeting based on the info they’ve given you Behavioral targeting based on your users’ actions/inactions #SpicySmarts
  28. 28. Nurturing the IT buyer Email through purchasing process #SpicySmarts
  29. 29. Nurturing the IT buyer Email through purchasing process 6x Open rate 7x CTR #SpicySmarts
  30. 30. Feedback on YOUR email Give it up for this fearless tech marketer! Jay Martin #SpicySmarts
  31. 31. You’ve got email! Create emails that IT buyers click, open… and love!

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