Speakers: Kyle Bunch, R/GA; Jacee Scoular, Hollister; Dave Perry, VH1

1. What’s Next
What Lies Ahead in Network Innovation

2. #SFsummit
Meet the Panelists
Jacee Scoular
Brand Manager
Hollister Co.
@jcscooler
Dave Perry
VP, Future TV + Cross-Platform Innovation
VH1
@dmperry
Kyle Bunch
Managing Director, Social
R/GA
@kylebunch
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YOUR HOST TODAY:

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What’s Next?
• Sneak Preview
• Social Innovation
• The Evolution of TV Engagement

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Sneak Preview
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with your host: Kyle Bunch

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What lies ahead?

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Content
Connection
Commerce

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The future of
content is more.

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The future of content
is more networks.

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The future of content
is more formats.

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The future of content
is more formats.
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The future of content
is more formats.
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The future of content
is more formats.
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The future of content
is more formats.
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The future of content
is more partners.
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The future of content
is more partners.
15

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The future of content
is more partners.
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The future of content
is more partners.
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The future of content
is more partners.
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The future of content
is more partners.
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The future of content
is more partners.
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The future of content
is more partners.
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The future of content
is more partners.
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The future of content
is more partners.
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Content
Connection
Commerce

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The future of
connection is better.
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The future of connection is BETTER SERVICE.

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The future of connection is
better communications.
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The future of connection
is better experiences.
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The future of connection is
better experiences.
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The future of connection
is better experiences.
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The future of connection is
better experiences.
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Content
Connection
Commerce

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The future of commerce
is right now.
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The future of commerce is
dresses right now.
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The future of commerce
is backpacks right now.
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The future of commerce
is watches right now.
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The future of commerce is
giving right now.
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The future of commerce
is pizza right now.
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The future of commerce is
everything right now.
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The future of commerce is
everything right now.
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The future of commerce is
everything right now.
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And I mean
everything.

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Content
Connection
Commerce

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More.
Better.
Right Now.

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Social Innovation
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Jacee Scoular
Brand Manager
Hollister Co.

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Social Innovation
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Social Innovation
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Emerging Platforms

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Social Innovation
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Emerging Platforms

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Social Innovation
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First / Best / Only
SPONSORED LIVE STORY
(BLACK FRIDAY)
BRANDED GEO-FILTER (CHAIN) HIGH SCHOOL GEO-FILTER
(US/CAN)

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Social Innovation
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First / Best / Only
INSTAGRAM
ADS
INSTAGRAM CAROUSEL
ADS

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Social Innovation
 Brand Alignment
 Customer Insight
 Objectives
 Content + Creative
 Expectations (Risks)
 Funding + Resources
 Reporting
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Checklist

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The Evolution of
TV Engagement
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Dave Perry
VP, Future TV + Innovation at VH1

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Television is a community experience
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For 50 Years:
• People watched with family
• Next day, “Water Cooler” talk
Everything was right in the world

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And then things changed...
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In 1999, TiVO hit the Market
• TV on your schedule
• Live TV (ratings) under assault
Things were looking bleak…

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But then, came a little Birdie…
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Launched in 2006, Twitter hailed as
“Savior of Live TV”
• Made TV fun again
• TV FOMO
Everything was right in the world, again.
Until...

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Everything went to hell…
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The TV timeline exploded
• Consumption Disruption
• Community dissolved

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People still crave community
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• TV Chatter is high, but starting to fade
• “Event TV” & Sports is still massive
• TV drives social, & social (possibly)
drives TV
HOWEVER...

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People want freedom
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What we want, when we want it
• 53% of TV is watched time-shifted*
• 76% of homes use SVODs
*http://www.mediapost.com/publications/article/247581/time-shifted-tv-is-the-default.html
*https://www.benton.org/headlines/76-percent-homes-have-dvr-netflix-or-use-video-demand

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TV is at an “engagement cross-roads”
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• How do you drive engagement
with no consistent timeline?
• How do you make TV Social again?

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At VH1, we took on the Mob
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VH1 wanted to engage the entire audience
• 46% of Mob Wives watched time-shifted
• Historically social show, vocal fan base

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“DVR Proof” engagement
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• Partnered with Shazam
• Designed for time-shifting
• All platforms, all timeframes
Let’s take a look...

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An “untapped” audience
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• People engaged days,
weeks, months later
• Untapped audience = new
opportunities
• Data, data, data

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What’s next?
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• Develop engagement tailored to
audience behavior
• Use every tool, platform,
community available
• Leverage research, intuition, and
calculation to strategize

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The best way to predict the future is to create it… ABRAHAM LINCOLN

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Thank You

67. Q&A Time
Dave Perry
VH1
@dmperry
Jacee Scoular
Hollister Co.
@jcscooler