Sruchit Kumar Gupta - Google Panda Updates

2. Let’s go back a little!
• Before panda, it was spam all over the
internet with low quality sites!!!
• Uses were not happy with what they
searched for
• Google’s brain-child “Panda” was born!
• In fact it was Mr. Navneet Panda, a search
engineer @google, was behind this, hence
the name.

3. Is Panda the first update from Google?
No! There have been several changes in
the past, some minor, a few major ones.
• Florida in 2003
• Vince update in 2009
• Mayday in 2010
Since then all was good till 22Feb 2011…

4. Why was Panda introduced?
• Google needs to deliver what users want!
• An huge increase of new sites every day
• Users were not happy
• Google has to combat the floods of ‘low quality content’ sites and
the Panda update is their answer!
Year No of Registered Domains
1955 15,000 URL’s
2009 145M URLs
2013 200+ M New URLs

5. And it began!
An algorithm change to make SERPs
 Relevant
 Reduce SPAM
 Filter low quality content
 Improve its own algorithm
And it started finding low quality content sites to
reduce them from SERPs, at the same time
promoting high quality content sites!

6. Google Panda

7. Who got affected??
• Sites with copied-poor-less content
• Article sites with low, duplicate content
• Sites with incomplete on-site work
• Sites with too many advertisements(can’t see
whole content!)
• Travel sites with poor or duplicated reviews
• Sites with poor usability
• E-commerce sites-poor products pages

8. What happened then??
• Sudden drop in traffic
• Keyword is not reachable!!
• Some got penalized!
• Sudden & drastic gain in unique visitors
• Keyword goes straight up!
• Drop in page rank
Businesses collapsed, some flourished & SEOs were
bewildered!

9. What to do??
Create unique, high quality content
User signals-Evaluate-refine
Make yourself known! …Be heard,
build trust!
Housekeeping –quality-not
quantity!

10. ! Things to Remember !
 Panda penalizes not only on page level, but on
site level as well
Check all the pages of site and make appropriate
changes if needed.
Improve web presence through social media
Google’s goal is to keep internet users happy with
the search results it generates
Try to keep “Google & User” both happy @ the
same time! 

11. Thank you!
1/21/2015 10:50 AM
May Google keep your keywords rankings on TOP
and you gain continuous Unique Visitors!!
 -Amen- 