Submission #6 - Sruthi's Process Reflection.pptx

EXEC
by ____Sruthi Jammalamadaka__
help@teachinge.org
PROCESS REFLECTION

PROCESS REFLECTION - Page 1
Based on your understanding of the importance of the experimentation process, why does a successful
entrepreneur take those steps outlined above? (Base your answer on theory)
What entrepreneurial steps have you taken since the last submission?
ENTREPRENEURIAL STEPS
EXEC help@teachinge.org
Since the last submission, our group has taken many entrepreneurial steps. We first decided to meet as a
group and go over our business strategy. To understand better about a certain technology sector, as a
group we conducted a research where we got an idea of what our reasonable price can be and also got
to compare it with other products already in the market. We took some time to understand people’s
behaviour behind choosing the right product and based on that, we decided to keep our prices high enough
to let customers understand our product is good but not too high that customer will not be able to
afford it. Based off of that, we chose our price to be at $29.99. Our target market we decided was
anyone between 10-30 years old, as these types of products are mostly used my young adults and
adolescents. We brainstormed two main points when it came to effective marketing. The first is being
able to utilize social media to reach our target audience as it is one of the fastest source of channel. And
the second is ‘word of mouth’ where we talk to our family and friends about our product.
I believe that experiment process is important for a successful entrepreneur as it helps them see if
their assumptions are correct or not, validate their business model, and most importantly help them
identify areas of improvement. Entrepreneurs need this process as they it shows them if this product
truly solves a real problem, if there is a demand for it, and also if the customers are willing to pay the
price for it. The best learning is through experimenting. After experimenting, whatever the result might
be, this process can prevent entrepreneurs from the risk of investing their money and as well as time
into a product that might or might not be successful. To conclude, experimenting is a type of research,
but a lot better than just research as it provides valuable feedback, accurate data, and great insights
which can help make a successful business.

How emotions played a role in transforming your Business Model Canvas during this course?
What role do emotions play in entrepreneurship? Why are so important?
EMOTIONS
The choices and actions of an entrepreneur can be significantly impacted by emotions, which can have
both a positive and negative effect. Entrepreneurs' motivation, creativity, risk-taking, and capacity for
dealing with loss and uncertainty can all be impacted by their emotions. Identifying what emotions go
through your customer when thinking about your product is crucial as it can help you sell the product.
Customers tend to pay with less hesitation if you empathize with them by understanding their emotions.
(early adopters). Entrepreneurs who possess emotional intelligence are able to identify, control, and
handle their own emotions as well as those of others. By doing this, they can improve their decision-
making, forge solid bonds with their clients, partners, and team members, and eventually accomplish their
business goals.
We gathered a few issues and determined which one we thought would be the most important and would
lead to the most success, which helped us transform our Business Model Canvas. We discussed possible
business models when we first got together as a group. We soon realised that our charging cable
concept was the most practical and could emotionally connect with our target audience the best. We
used this to inform our field study, which included experiments and customer interviews to better
understand the feelings associated with this concept. We were able to focus on more specific
customer groups and get confirmation that this was an issue worth solving after hearing numerous
people mention feelings of stress and anxiety. Along with revenue and channels, emotions were a key
factor in deciding how and where we would attract customers for our product.

How did your Business Model Canvas change/evolve during this course?
Why are experimentation and iteration so important in entrepreneurship? (Base your answer on theory)
EXPERIMENTATION AND ITERATION
Experimentation and iteration are crucial steps in the entrepreneurial process because they give
business owners the chance to test their theories, polish their concepts, and create goods and services
that are specifically catered to the requirements of their target clients. Entrepreneurs can gather
input and data from stakeholders, verify or refute their assumptions, and modify their business models
as necessary through experimentation. Entrepreneurs can continuously hone and improve their goods or
services by iterating on them in response to customer input and data. By using these procedures,
entrepreneurs can lower the risks and uncertainty involved in starting their own business and improve
their odds of success. The lean start up approach places a strong emphasis on the value of
experimentation and iteration in entrepreneurship as a way to achieve long-term success and add value
for customers.
The greatest change in our channels over the course of this course can be seen in our Business Model
Canvas. We initially divided our attention between in-person interviews and social media sites. (primarily
Instagram). We immediately came to the conclusion that many people would not be interested in posts and
stories promoting our possible solution, and those who were interested were friends, which is biassed.
We had much more success conducting in-person interviews with acquaintances and discovered that
their responses were much more straightforward and sincere. We made the decision to focus our
efforts on in-person interviews to help us gather more information as a result of this achievement. We
also included Apple product consumers in our target market, but we also added information indicating
that if we were successful with the Apple version of the charger cable, we would also target other
markets, such as Android.

If after this class you were going to create a brand new product/service, what steps you would take? Why?
PROCESS
I would start by identifying an issue that, in my opinion, needs to be fixed. Any problem I choose, I need to be
about it in order to devote a lot of time and energy to developing a solution that will help a lot of people.
Next, I'd decide on my customer groups. I need to locate a group of individuals who share my issue and are
prepared to pay for a remedy.
Third, I would attempt to grasp the emotions that people around me are feeling by conducting a lot of
customer interviews. I can determine possible early adopters from this. If there are many of them, I'm
certain that it's an issue worth solving.
Fourth, I would construct a Business Model Canvas, add the knowledge I gained from client interviews, and
start to fill in the necessary components. (like value proposition, etc.).
Next, I would start working on and coming up with an answer. In order to develop a solution that is effective,
practical, and affordable for my early adopters, I will draw on the findings from earlier conversations.
Sixth, once I had come up with a plan, I would interview more people. I will benefit from these conversations
because they will give me more in-depth information about product design, cost, and other factors.
Then, to help maximise profit for myself and customer happiness for those purchasing it, I would choose a
revenue model and conduct additional research on cost structure and revenue streams.
Lastly, in order to successfully produce my product in large quantities and market it to a wider audience, I
would also spend some time developing key partners, initiatives, and resources.

SKILLS
Skill When did you develop this skill during the course? How will you apply it in the future?
Reflecting on the experiences you've had during this course, like:
What skills did you develop that you'll take with you?
Identifying who you want to serve
Launching a product/service Trying to get pre-sales Interviewing customers
Designing solutions to customer problems Testing business model assumptions Building financial models
Problem Solving
I developed refined this skill the most during the process of coming up with
a product/service that would solve a real problem
Communication
Strategic thinking
Problem solving can be used in my daily life and in my career as I would
need to be able to solve many problems
I have developed this skill through all the calls and messages I had with my
teammates. Conducting interviews has also helped me improve my skill more.
This skill can be applied in almost everything that I do. Effective
communication is crucial to build strong relationships with people.
I developed this skill from designing solutions to customer problems and as
well as testing the business model assumptions
This is a crucial skill that I can use in the future to clarify my objectives,
deal with change, and spot opportunities.

2nd EXPERIMENT DESIGN
(AFTER MVP)

Our assumption will be wrong if we don’t achieve at least...
Failure Threshold
Our assumption will be right if we achieve at least...
Success Threshold
But, we are assuming...
Riskiest Assumption
And, we will measure...
Metric Description
To verify our idea, we will...
Experiment Description & Goal
EXPERIMENT DESIGN
EXEC EXPERIMENT DESIGN help@teachinge.org
We believe that...
Hypothesis To Test
6
5
Proceed
Optimize
Pivot
4
3
2
1
End Date
Start Date
Experiment Name
Second Experiment Design (after MVP) Mar 15 Mar 23
50% of users stating that their low battery life
is a key problem with their iPhones.
Continue trying to solve the problem
Targeted advertising to
potential customers who have
Apple products
Changing their problem for the better
80% success rate that this is indeed a problem
for iPhone users
Although there are other products available
like chargers, people are still willing to buy
our product
The percentage/n of people who say that
their iPhones' battery problems are a
common problem.
Interview people who are Apple device
users to see if this is an issue worth
solving
People that complain the most about batter
issues with their technologies are
Generation Z and Millennials

EXPERIMENT ANALYSIS

ITERATION ANALYSIS
EXEC EXPERIMENT ANALYSIS #1 help@teachinge.org
Hypothesis Tested
Experiment Results & Insights Next Hypothesis To Test
Date
Description
We believed that...
1
We learned that...
3
To verify our beliefs, we...
2
Therefore, we will...
4
After our First Experiment (and before our Second Experiment)
We assumed that iPhone users find it annoying
when their devices rapidly run out of battery in
public settings because many people do not carry
around chargers, leaving them with no other
option if their devices die. We anticipated that
iPhone users seeking a solution to this issue would
voice their complaints on Instagram publicly.
This experiment revealed that many of our customers had
a variety of issues with their Apple products; the most
prevalent issues were bad battery longevity and the
inconvenience of having to carry around items to plug in
their chargers. We got a lot of positive feedback about
our interviews, our hypothesis, and possible future
solutions to these issues, so it may be worthwhile to put
some effort into it and turn it into a product.
We looked for early users of this issue on
Instagram using hashtags like #phonebattery,
#batterydead, #chargers, and more to confirm
our assumptions and locate people we could
speak with. Additionally, we would walk around the
neighbourhood looking for individuals using iPhones
and then approach them to inquire about their
general usage of the device.
We intend to perform follow-up interviews in areas
farther from campus based on what we discovered
from the experiment to find out if these issues persist
there where less technology is being used. (ex: private
neighbourhoods). We do not feel the need to change our
hypothesis in light of the substantial amount of feedback
we have gotten that supports it. Every single person who
was questioned at some time brought up the phone
battery as a problem with iPhones, meaning that all of our
customers experience this issue. This implies that it is a
challenge worth tackling.
Mar 23

Problem:
Solution:
help@teachinge.org
EXEC
BUSINESS MODEL CANVAS
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
Designed by: strategyzer.com
After our First Experiment (and before our Second Experiment)
Apple
device users
In-person
interviews (on the
street, on campus,
and at work)
Instagram
Messages
When their devices
run out of
battery, what can
they do because
they don't have a
charger?
Mar 23
Universities and
student
community
Top technology
companies (Ex:
Apple, Google, etc)
Product
manufacturers
and suppliers
Develop the
product software
Expand product
awareness
with word-of-
mouth
website/ online
store, marketing
team, location
to create and stor
e products
•Shipping supplies and other related expenses
•Cost of producing a model
•Patents and partnership fees
with major companies like Apple, Amazon, etc.
Order websites,
call centers, and
email-based
customer
assistance.
When the battery in the portable cable dies, the
customer must make a one-time purchase of a
new one every two to three years.
A portable device that
lets you switch the
battery between two
phones, doing away with
the need to tote heavy
portable chargers and
avoiding uncomfortable
situations when you're
out in public with a dead
phone.

EXPERIMENT DESIGN
CHECK-IN

Problem:
Solution:
help@teachinge.org
EXEC
After my first hypothesis of Revenue Model (and before Financial Projections)
Apple
device users
In-person
interviews (on the
street, on campus,
and at work)
Instagram
Messages
When their devices
run out of
battery, what can
they do because
they don't have a
charger?
Date
Order websites,
call centers, and
email-based
customer
assistance.
lets you switch the
battery between two
phone.
•Patents and partnership fees
with major companies like Apple, Amazon, etc.
When the battery in the portable cable dies, the
customer must make a one-time purchase of a
new one every two to three years.

ITERATION ANALYSIS
EXEC FINANCIAL PROJECTIONS - Page 2 help@teachinge.org
Hypothesis Tested
Date
Description
We believed that...
1
We learned that...
3
2
4
After the Financial Projection Simulation
Users of iPhones find it annoying when their
devices rapidly run out of battery in public. They
get upset because there is no way to recharge a
dead phone in public places because most people
don't bring around chargers.
We discovered from these interviews that customers are
eager to pay for a fix to their issue. However, we found
that many consumers preferred neutral colours (black,
white, and silver) to more vibrant ones and did not want to
spend more than $50 for the product (red, blue).
Additionally, our clients preferred getting it online and
having it delivered to their homes over placing an order
over social media (such as Instagram) or making an in-
person purchase.
A total of over 10 original in-person interviews and
Instagram hashtag searches were done to identify early
adopters in our neighbourhood. When we determined that
this was a problem that needed to be solved, we did
additional in-person interviews to learn more about how
our prospective customers believe the product should
appear, operate, and cost in order to determine whether
there is a willingness to buy a potential solution to their
problem.
Based on these findings, we'll try to develop a fake
website where customers can make pre-orders so we
can see if their words and deeds match up in terms of
paying for the solution to their battery life issue.
Additionally, we'll try to form some networking
relationships with nearby universities like Laurier and
Waterloo to see if we can run in-person campaigns and
distribute flyers to raise awareness of our possible
solution. If we are successful, we will present our findings
to Apple to help us negotiate a contract and develop our
product.

Problem:
Solution:
help@teachinge.org
EXEC
Apple
device users
(current target)
Dual-portable
chargers for
Apple and Android
(future product)
In-person interviews
(on the street, on
campus, and at work)
Instagram Messages
When their devices
run out of battery,
what can they do
because they don't
have a charger?
Universities and
student
community
Top technology
companies (Ex: Apple,
Google, etc)
Product
manufacturers
and suppliers
Develop the
product software
Expand product
awareness
with word-of-
mouth
website/ online
store, marketing
team, location
to create and store
products
•Patents and partnership fees with major companies like
Apple, Amazon, etc.
Order websites, call
centers, and email-
based customer
assistance.
When the battery in the portable cable dies, the customer
must make a one-time purchase of a new one every two
to three years.
A portable device that lets
you switch the battery
between two phones, doing
away with the need to
tote heavy portable
chargers and avoiding
uncomfortable situations
when you're out in public
with a dead phone.

Our assumption will be wrong if we don’t achieve at least...
Failure Threshold
Our assumption will be right if we achieve at least...
Success Threshold
But, we are assuming...
Riskiest Assumption
And, we will measure...
Metric Description
To verify our idea, we will...
EXPERIMENT DESIGN
EXEC EXPERIMENT DESIGN - Page 1 help@teachinge.org
We believe that...
Hypothesis To Test
6
5
Proceed
Optimize
Pivot
4
3
2
1
End Date
Start Date
Experiment Name
First Experiment Design (before MVP) Mar 24th April 1st
50 pre-orders
Test product in the market
Optimize product awareness by creating
a website and flyers
Go back to customer interviews
and figure out what aspect of the
problem is most important.
200 pre-orders
Instead of looking up answers online, people
will discuss their complaints with friends,
families, and other people.
The quantity of customers who pre-order
our goods as a result of product reviews
or recommendations.
Instead of conducting customer interviews, interview
potential consumers about our product to determine how
many would buy it right away. This approach will also
direct us to prospective early adopters.
People are more likely to speak to others
about their phones dying after hearing
about it from others.

SKILLS
How can you see yourself using this entrepreneurial skill in the pursuit of your career or purpose?
Be specific
What entrepreneurial skill is this exercise designed to teach? If an entrepreneur were to skip
developing this skill, what risk would their ventures face?
EXEC
1
2
EXPERIMENT DESIGN - Page 2 help@teachinge.org
One lesson we'd like to learn from this exercise is that you might not always find the answers you're
looking for. This lesson could be applied in everyday living moving forward. Numerous interviewees'
problems and solutions with regard to phones and school life varied throughout the many interviews that
were conducted, demonstrating how everyone has unique experiences and approaches problems in ways
that may not always be similar to our own. Although this makes it more difficult to find a remedy, it was
encouraging to see that there were many honest responses, suggesting that there may be more
problems than one might anticipate.
Whether or not we end up starting our own business, we believe the idea that people might not share
our opinions or respond in the way we anticipate can be very helpful for our job aspirations. For
instance, if you work in the field of injury rehabilitation, two clients with the same injury may experience
varying levels of pain, recovery times, and outcomes. I plan on pursuing my career as a Software
Engineer, my work experience may not be the same as the person working the same job as me due to
various factors such as difference in salary, difference in companies, and difference in the team
we’re in. It's essential to understand that everyone has different problems, so even though I might have a
problem or a solution, it might not apply to other people. Because of this, we believe it is more crucial
to listen to the customer's problem before taking any necessary action than to presume that since we
have a problem, others must also have one.

EXPERIMENT DESIGN CHECK-IN
Based on your understanding of the importance of the experimentation process, why does a successful
Since the last submission, we have implemented the entrepreneurial skills we learned in this course in the
right ways to maintain a high level of market recognition for our product. We have been in continuous
contact with friends and coworkers to discuss methods to further enhance both our product and
website. With this knowledge, particular solutions that better handle the issues at hand can be developed.
We'll get a decent idea of how interested our customers are in our solution based on the number of
website pre-orders we secure.
A successful entrepreneur takes the steps outlined above because it shows how much effort and
continuous research is needed to ensure that your product can be successful within the modern
market. To create an effective product, an entrepreneur needs to understand the customer on a deep
level, which is more than what interviews can provide. Understanding a customer’s actions helps the
entrepreneur see what works for them and what does not. This can be helpful when it comes to
narrowing down the best product to choose for the customer segment group. The Resource-Based
View (RBV) of the firm suggests that a firm's success is influenced by the resources it possesses and
how it manages those resources. Therefore, research can be seen as a way for entrepreneurs to
acquire and manage valuable resources.

BUSINESS PLANS vs BUSINESS EXPERIMENTS
EXEC BUSINESS PLANS vs BUSINESS EXPERIMENTS - Page 1
Reply to your eager friend’s email
help@teachinge.org
Hello friend,
There is no one right or absolute method to start a business; you must be prepared to take risks and
accept failure. But don't be afraid of it; failure is the greatest teacher and will help you on the path to
success. In light of this, I do advise that you take a few steps to make sure that you have a basic
understanding of how to structure the process of developing a product and releasing it to the public.
1. Find an issue that needs to be fixed. Make sure it's a problem you're fervently interested in fixing
and one that other people you know can empathise with.
2. Discover early adopters, a collection of people who are as enthusiastic about a solution as you are,
and learn more about the feelings they have about their issues.
3. Create a business model canvas, which will enable you to briefly describe your product, the
problems it addresses, the costs involved, and much more (let me know if you need more details on
this!).
4. Conduct additional study to learn more specific details about your product's pricing, color, and
other aspects after identifying this target market.
5. Make an effort to get in touch with important partners and resources that can lower production
expenses.
These are some recommendations I have for you. If you have any other inquiries, kindly let me know! I
hope this new adventure goes well for you!
Regards,
Sruthi Jammalamadaka

CUSTOMER INTERVIEWS
CHECK-IN

Problem:
Solution:
help@teachinge.org
EXEC
Apple
device users
(current target)
Dual-portable
chargers for
Apple and Android
(future product)
(on the street, on
campus, and at work)
Instagram Messages
When their devices
run out of battery,
what can they do
because they don't
have a charger?
Universities and
student
community
Top technology
companies (Ex: Apple,
Google, etc)
Product
manufacturers
and suppliers
Develop the
product software
Expand product
awareness
with word-of-
mouth
website/ online
store, marketing
team, location
to create and store
products
Order websites, call
centers, and email-
based customer
assistance.
A portable device that lets
you switch the battery
between two phones, doing
away with the need to
tote heavy portable
chargers and avoiding
uncomfortable situations
when you're out in public
with a dead phone.
•Patents and partnership fees with major companies like
Apple, Amazon, etc.
When the battery in the portable cable dies, the customer
must make a one-time purchase of a new one every two
to three years.

ITERATION ANALYSIS
EXEC CUSTOMER INTERVIEWS CHECK-IN help@teachinge.org
Hypothesis Tested
Date
Description
We believed that...
1
We learned that...
3
2
4
Before my 2nd round of 5 interviews (and after my first 5)
We assumed that iPhone users find it annoying
when their devices rapidly run out of battery in
public settings because many people do not carry
around chargers, leaving them with no other
option if their devices die. We anticipated that
iPhone users seeking a solution to this issue would
voice their complaints on Instagram publicly.
This experiment revealed that many of our
customers had a variety of issues with their
Apple products; the most prevalent issues were
bad battery longevity and the inconvenience of
having to carry around items to plug in their
chargers. We got a lot of positive feedback
about our interviews, our hypothesis, and possible
future solutions to these issues, so it may be
worthwhile to put some effort into it and turn it
into a product.
We looked for early users of this issue on
Instagram using hashtags like #phonebattery,
#batterydead, #chargers, and more to confirm
our assumptions and locate people we could
speak with. Additionally, we would walk around the
neighbourhood looking for individuals using iPhones
and then approach them to inquire about their
general usage of the device.
We intend to perform follow-up interviews in areas
farther from campus based on what we discovered
from the experiment to find out if these issues persist
there where less technology is being used. (ex: private
neighbourhoods). We do not feel the need to change our
hypothesis in light of the substantial amount of feedback
we have gotten that supports it. Every single person who
was questioned at some time brought up the phone
battery as a problem with iPhones, meaning that all of our
customers experience this issue. This implies that it is a
challenge worth tackling.
Mar 3rd

Problem:
Solution:
help@teachinge.org
EXEC
Before my 2nd round of 5 interviews (and after my first 5)
Apple
device users
(current target)
Dual-portable
chargers for
Apple and Android
(Future product)
When their devices
run out of
battery, what can
they do because
they don't have a
charger?
lets you switch the
battery between two
phone.
In-person
interviews (on the
street, on campus,
and at work)
Instagram
Messages

CUSTOMER INTERVIEWS CHECK-IN
Based on your understanding of the importance of interviewing customers, why does a successful
Since the last submission, we learned to identify what the key problems are that need to be identified.
This is an important entrepreneurial step because being able to receive a bunch of information and only
select the most important things from those that are not as important is crucial to maximize
productivity, time-efficiency, and accuracy with product development plans. This is applicable to the
interview assignment because we had to conduct a large quantity of interviews, and pull out the key
parts of each one and combine similarities in emotions and topics of interest.
Being able to choose the most important interview problem is what will make product truly beneficial
for customers, which is why it is so important!
A successful entrepreneur is able to identify the most important problems/ common themes from a
set of data because they need to be able to take this data in order to understand what it the problem
is that needs solving. The inability to identify the most important problem leads to unsuccessful ventures
and wasted time and resources. Our group only performed a few customer interviews, but people who
have actual entrepreneurial aspirations will likely conduct many more interviews. This means that they
are going to have to sort through lots of interview data, which can become confusing when trying to
find similarities. When problems and emotions are frequently stated, and they have no current solution to
them, it presents a perfect opportunity for the entrepreneur to be successful.

{{exec-object--table-area}}
interviewee-01-
problem-01
5-INTERVIEW CHECKPOINT
5-INTERVIEW CHECKPOINT - Page 1
I interviewed 5
through
Channel
Early Adopter Description
Interviewee Name
Problem 1
Action
Problem 2
Action
Problem 3
Action
Description
After my first round of 5 customer interviews
iPhone users in their early 20s who go to uni. In-person interviews
Short battery life
was inconvenient
borrows chargers
when in public
Connor Abbi Josh Ethan Kayla
staying in contact
with people when
abroad
keep phone on
her and schedule
calls
Making and
preparing healthy
meals for cheap
'Hello Fresh'
subscription
time management
with electronic
devices
reducing screen
time
phone was a
distraction while
studying,
decreasing
productivity.
put phone out of
sight
uncomfortable to
carry around
charger
put charger in
backpack
phone dying
throughout the
day when
travelling
carry charger in
fanny pack
balancing finances
as a student
creating budget
charts on excel
deterioration of
Apple products,
and poor battery
life
purchased
external battery
pack
constantly having
to upgrade phone
switch to android
or get better
phone plan
iPhones are
fragile and
require expensive
repairs
buy bulky phone
cases (against will)
communication
barrier when
travelling abroad
translate sentences
as best as possible
w/o devices
phone dying in the
middle of the day
while outside
buying a phone
case with a built-
in battery
Internet
connectivity and
reliability of
technology
purchasing brand new
electronic devices
phone not being
charged enough,
and dies while
she's out
carry a portable
charger with her

INTERVIEWING ACTION PLAN
EXEC INTERVIEWING ACTION PLAN help@teachinge.org
Date Date Date
Fill in the dates by which you will request, schedule, and conduct your Primary interviews
Primary Interview Channel(s) 30 Requests 10 Scheduled 5 Conducted
In-person interviews and conversations
March 4
March 6
March 7
Interviewing Action Plan Description Date
1
Date Date Date
Fill in the dates by which you will request, schedule, and conduct your Secondary interviews
Secondary Interview Channel(s) 30 Requests 10 Scheduled 5 Conducted
Instagram DM's
March 4
March 6
March 8
2
Before my 2nd round of 5 interviews (and after my first 5) Mar 3rd

5 CUSTOMER
INTERVIEW
SUMMARIES
( 1st ROUND )

CUSTOMER INTERVIEW SUMMARY
What Problems did you Discover? What Emotions did the Interviewee Describe?
Short battery life was inconvenient, especially when out in
public.
Very annoying/uncomfortable to carry around a phone
charger with him everywhere he went.
iPhones are fragile and expensive to repair after they break.
stressful, embarrassing, and frustrating
frustrating, agitating, annoying, uncomfortable
Frustration and anger because of expenses.
If they are taking an action to solve the Problem, what action(s) (Solution) are they taking?
Asking restaurants/ people walking by to borrow a charger, wing it
Carrying around a backpack to put his charger and other stuff in.
Purchasing larger, bulkier phone cases to keep his phone safe.
https://otter.ai/u/8aspNPccuUaDj_0qYYv9-BaPpOM?utm_source=copy_url
Link to Recording & Transcript
Connor
Interviewee Name
iPhone users
Customer Segment
March 1st, 2023
Mar 1Interview Date

Difficult to stay in contact and communicate with family
and friends when abroad.
Her phone dying throughout the day when she is out and
about/ travelling abroad.
Communication barrier when travelling abroad.
anxiety, worry, and isolated
anxiety, stress, and worriedness
awkwardness, anxiety, stress
Kept her phone on her at all times and scheduled times to call people.
Carried a portable charger in her fanny pack.
Try and translate her sentences as best as possible in conversations.
https://otter.ai/u/YzIyZ3q-zhbVSzPBJkGp_fAjajY?utm_source=copy_url
Abbi
Interviewee Name
iPhone users
Customer Segment
March 3rd, 2023.
Interview Date

Making healthy meals and having meals prepped rather
than eating out every meal which is expensive.
Balancing finances as a student. Fear of not having enough
money to do things that Josh enjoys.
Having his phone die in the middle of the day when on
campus or abroad.
Frustrated, angry, annoyed, and guilt
anger, frustration, stress
Self-frustration and annoyed for not being ready.
Hello Fresh, a service where you pay for ingredients and recipes.
Creating budget charts in excel to track spending habits.
Purchased a phone case with a built-in battery supply.
https://otter.ai/u/r_d56f71F8HIZhChVQQXy2UgXL0?tab=summary
Josh
Interviewee Name
iPhone users
Customer Segment
March 3rd, 2023
Interview Date

The concept of time management was one of the primary
issues when using his devices (phone + laptop)
The deterioration of Apple products (iPhone) and the poor
battery quality.
Internet connectivity and the reliability of technology have
had detrimental effects on grades.
The frustration associated with performing poorly.
Disappointment due to the expectations built up.
Anger due to the impact the product has on work.
Reduce screen time on his phone to improve productivity and quality.
Purchasing an external battery pack to carry and charge devices on.
Recently purchased a new laptop at his own expense to prevent issues.
https://otter.ai/u/w4fcKZUBgaKcMYDYM-QsbwNf3Wo?tab=summary Link to Recording & Transcript
Ethan
Interviewee Name
iPhone users
Customer Segment
March 3rd, 2023
Interview Date

Her phone was a big distraction to her while studying,
decreasing her productivity.
constantly needing to upgrade her phone because storage
gets full and the battery dies quicker
Her phone is not being charged enough before she leaves
the house, so it dies while she is out.
frustrated & stressed because of low self-control
irritated, frustrated, and annoyed
annoyed and frustrated at lack of places to charge
put away her phone in a different room, backpack, or underneath books
contemplating changing over to android, or getting better phone plans
carry a portable charger around with her, despite its weight issues
https://docs.google.com/document/d/1dB-GHfH4Z6IIWDUxDY8xoddVSLm6vxzRhACyaUIj-
3I/edit?usp=sharing
Kayla
Interviewee Name
iPhone users
Customer Segment
March 3rd, 2023
Interview Date

SKILLS
How can you see yourself using this entrepreneurial skill in the pursuit of your career or purpose?
Be specific
What entrepreneurial skill is this exercise designed to teach? If an entrepreneur were to skip
developing this skill, what risk would their ventures face?
EXEC
1
2
CUSTOMER INTERVIEW SUMMARY - Page 6 help@teachinge.org
After completing this exercise, one principle we’d like to take away that we could apply in life going
forward is that you may not always get the answers you are looking for. Throughout the many
interviews conducted, lots of different interviewees had different problems and solutions regarding
both phones and school life, which showed that everyone’s experiences are different, and people go
about solving them the best way they see fit, which may not be the same method that we would have
chosen. Though this does make it harder to come up with a solution, it was good to know that the
answers were both many and honest as well, showing that there may be more problems that need
solving than one would think..
Despite whether or not we become entrepreneurs, we think the principle of understanding that people
may not think the same as us or give us the answers we expect can be very beneficial towards our
career pursuits. For example, if you work in the field of injury rehab, although two clients may have
injuries in the same area, the pain, recovery process, and aftermath will yield different results between
the two of them. It’s important to know that each person’s problems are unique to themselves, and
although I may have a problem or an idea on how to solve a problem, it may not be the same for others.
Because of this, we feel that it is more important to listen and then act on the customer’s problem
rather than to assume that if we have a problem, others have the same problem too.

CLASSMATE
INTERVIEWS

CLASSMATE INTERVIEW TRANSCRIPT
What Problems did you Discover? What Emotions did your Classmate Describe?
For my classmate interview, I decided to pose the question
to him on what he thought was the hardest part about
being a student at Wilfrid Laurier University. Some
problems that I discovered when interviewing Anthony
were that he found it very difficult to find a quiet study spot
on campus, he found it very difficult to navigate D2L/
MyLearningSpace when trying to submit assignments, and
his time management skills concerning school were overall
not very good.
Throughout the interview, Anthony frequently mentioned
how these problems made him feel frustrated and angry,
mostly due to the inconvenience these problems would
cause him. In one specific instance regarding D2L, he
mentioned how a website error in the dropbox made him
feel furious to the point where he started screaming and
throwing things.
If your Classmate is taking an action to solve the Problem, what action(s) (Solution) are they taking?
For the first problem regarding his difficulties in finding study spots on campus, his solution was to text a friend to
see if they were at a study building and could save a table. If they weren’t there, he'd book time slots in the library to
study. If that didn’t work either, he would go home and study at his desk. For the problem regarding his D2L
submissions, he emailed his prof and provided proof that his submission was on time. For time management skills,
he asked Laurier Guidance for tips.
https://otter.ai/u/BwgXwziWj4-Fh-im4GbPZ_xGBT0?utm_source=copy_url
Anthony
Classmate Interviewee Name
Simao Araujo
Interviewer Name
March 1st, 2023
Interview Date
CLASSMATE INTERVIEW TRANSCRIPT - Page 1

What do you need to improve for your next interview?
(Interviewer) Your Feedback (Interviewee) Classmate’s Feedback
IMPROVE YOUR INTERVIEWING SKILLS
After reading through and listening to
the interview, I think that for future
interviews, I should try to elaborate
further with the customer being
interviewed. By this, I mean that I
sounded very script-oriented, so many
of the questions began to feel
repetitive and monotone. For future
interviews, I should try and ask some
more follow-up questions and relate
more to the customer’s struggles in
order to make it sound more like a
conversation rather than an interview.
Anthony was kind enough to provide a
lot of feedback regarding my
interview. He mentioned how he thought
that my voice projection and tone were
very good and made him feel
comfortable and safe. For future
improvement, he suggested that I try
and keep more eye contact during the
interview rather than spending my time
looking and typing on my computer in
order to provide a better overall
experience for the customer.

CLASSMATE INTERVIEW TRANSCRIPT
What Problems did you Discover? What Emotions did your Classmate Describe?
Arfan primarily struggles with managing his time to do
activities that he enjoys, especially while using his
technology. The workload at the university level has forced
him to stay connected online through his computer or
phone which has put severe strain on the battery. The
largest problem he identified regarding his phone usage
was battery degradation and its short lifespan. Lastly,
staying focused when working in crowded spaces around
campus was also an issue
The tone and frustrations noted with having to manage his
technology usage were present throughout the interview.
Arfan described a scenario where his phone ran out of
battery on him when his mother needed to immediately
contact him. The frustration displayed through the
transcript and his words are clearly present as this appears
to be a consistent issue Arfan has faced previously.
If your Classmate is taking an action to solve the Problem, what action(s) (Solution) are they taking?
Limited solutions to prevent phones and other technologies from dying. The solution for charging his phone on the go
is to carry a charge cord with an iPhone block in his backpack in case of an outage. His last solution was to just buy a
new iPhone.
https://otter.ai/u/VHL9NOEUngdn6EDPwQZUfXYDf7o?f=%2Fmy-
notes&tab=summary
Arfan Classmate Interviewee Name
Cody
Interviewer Name
March 2nd, 2023
Interview Date

(Interviewer) Your Feedback (Interviewee) Classmate’s Feedback
IMPROVE YOUR INTERVIEWING SKILLS
This was the first interview I conducted without
my laptop, so the line of questioning was less direct
and purposeful to the needs of our business.
Furthermore, I did address less relevant questions
and topics in the interview. Although, I believe that
interacting with the individual in a more personal
aspect will facilitate the best line of responses.
The way I directed the conversation was a
strength of the interview considering that I would
follow up on various points he mentioned. Lastly,
asking for personal testimonies or stories to drive
his point home was a strength since this provides
context for the real-life problems individuals face.
Following the transcribed interview Arfan
reflected on the process by touching on some of
the questions that I led with. This was a clear
weakness in the interview since I had led him in the
initial phases to discuss issues with tech as opposed
to letting him come to that conclusion.
Furthermore, Arfan noted that I interrupted him
on several occasions but was very clear in the line
of questioning I provided and the conversation I
produced throughout. Lastly, Arfan noted that I
could have been dressed more professionally
considering that this was an inquiry and
conversation of serious nature that would benefit
a potential business.

EARLY ADOPTERS
CHECK-IN

Problem:
Solution:
help@teachinge.org
EXEC
None at the time!
Before finding my Ideal Early Adopters (after Idea Generation)
Apple device
users?
In-person
interviews (on the
street, on campus,
at work)?
or Instagram
(DM'ing close
friends)?
When their devices
lose battery and
they don't have a
charger, so
there's no way to
regain battery?

Based on your understanding of the importance of identifying early adopters, why does a successful
EXEC EARLY ADOPTERS CHECK-IN help@teachinge.org
Since the last submission, I have learned how to identify who my early adopters are for my solution.
Early adopters are the people who will very likely be the first to invest in your solution and buy your
product, since it also solves a problem that they have too. This is why it is so important that
entrepreneurs identify these people. Since the last submission, I identified early adopters for both my
ideal solution and my back up solution.
Based on my understanding of the importance of identifying early adopters, a successful entrepreneur
needs to identify early adopters because this group is the group that will be the first to invest in and
buy the product, so you need to make sure it targets their same problems and solutions. Most people
wait for others to try a product first and confirm it works before actually investing in it, but early
adopters are the first to order and use it without thinking twice! It is this group of people that you
should be aiming to please first, because they are the ones that will advertise your product and help it
grow exponentially in awareness and profit.

EARLY ADOPTERS

Star
t
IDEAL EARLY ADOPTERS
EXEC EARLY ADOPTERS - Page 1 help@teachinge.org
Early Adopters Early Majority Late Majority Laggards
Emotional Intensity
Feel the Emotion
Aware of it
Trying to resolve it
My ideal customers are who feel Emotion
Role
when because
Trigger Root Cause
High Low
Apple device users frustrated
their devices lose battery and they
don't have a charger
there's no other way that they can get battery
back into their devices
Yes
Yes
Yes
Yes
Yes
No
Yes
No
No No
No
No
Succes
s

Using only observations, what behaviors will
you look for in these locations that tell you
someone is trying to resolve their needs?
frustration when closing their devices
anxiousness trying to plug in their devices
directing anger towards their phones and computers
What locations will you find Early Adopters
taking these actions in the real or digital
world?
on campus
at other people's houses
out in public places
online social media platforms
What specific actions might your Early Adopters be taking to resolve their emotional needs?
Bringing a charger with them wherever they go.
Ensure their devices are charged before leaving the house.
plug their phone charger into their computer to charge it, sacrificing a device.
IDEAL EARLY ADOPTERS

BACKUP EARLY ADOPTERS
My backup customers are who feel annoyed
Emotion
Role
when because
Trigger Root Cause
Using only observations, what behaviors will
you look for in these locations that tell you
someone is trying to resolve their needs?
Frustration when wiping hands while playing video games
Annoyance at wiping sweat off of the controller
Anger when losing in the game because of your sweaty hands that
distracted you.
What locations will you find Early Adopters
taking these actions in the real or digital
world? Be specific.
Local tech giants like Best Buy and The Source
Borrowing controllers from friends either in their own
homes or at your home
Gaming stores like GameStop
What specific actions might your Early Adopters be taking to resolve their emotional needs?
wipe their hands on their shirts/ pants
Keep a small cloth by their side to wipe hands
Wear appropriate clothing when playing to avoid sting
video gamers
they play video games using their controller it makes your hands sweaty and causes you to have to
constantly wipe your hands

INTERVIEWING
ACTION PLAN

INTERVIEWING ACTION PLAN
EXEC INTERVIEWING ACTION PLAN - Page 1 help@teachinge.org
Date Date Date
Fill in the dates by which you will request, schedule, and conduct your Primary interviews
Primary Interview Channel(s) 30 Requests 10 Scheduled 5 Conducted
(on the street, on campus, at work) February 4 February 6 February 8
Jan 31
Interviewing Action Plan Description Date
1
Date Date Date
Fill in the dates by which you will request, schedule, and conduct your Secondary interviews
Secondary Interview Channel(s) 30 Requests 10 Scheduled 5 Conducted
Instagram (DM'ing close friends and people that I know
and they know too) February 6 February 8 February 10
2
Before my first round of 5 interviews

Submission #6 - Sruthi's Process Reflection.pptx

Submission #6 - Sruthi's Process Reflection.pptx

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