The document outlines a webinar presentation on the role of multichannel representatives. It discusses:
1) The view that while sales representatives are still valuable, access to physicians is declining, so multichannel engagement is important to reach all physicians.
2) An effective multichannel approach requires understanding physicians' preferences for learning about new developments outside of office hours and through a variety of digital and in-person channels.
3) Representatives need to become "orchestrators" who integrate sales and marketing by selecting the right channels, content, and times to engage each customer.
Adjust Your Attitude: Approaching Innovative Ideas from a 'Can-Do' PerspectiveRyan Billings, MS, MBA
Presented at 2014 Digital Pharma West.
Sometimes when we see innovative campaigns outside of our industry, we get stuck in the mindset of “my legal department would never approve an idea like that.” This session will show that it is possible to pitch, gain approval for, and successfully launch exciting digital campaigns within your company and teach you how to change your mind set when approaching such initiatives:
• Innovative cases/trends from outside of industry
• Applying these cases to pharma
• Approval processes across industries: unregulated
• Gaining approvals internally
The power of marketing & sales collaboration for omnichannel engagementAcross Health
Reimagine the role of customer-facing teams, guided by Beverly Smet (SVP Global Accounts) and Christoph Schmidt (Head of Strategy).
The major takeaways of this webinar include:
• The new commercial model in biopharma: a cross-functional, customer-centric ecosystem
• Roadmap to data-driven omnichannel customer engagement vs the current reality in biopharma
• Case study with demonstrated impact on omnichannel engagement through marketing & sales collaboration
• Key steps for omnichannel engagement success
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2PBTOST
2019-2020: Blip or shift? Key trends in the HCP mixAcross Health
Using relevant insights from our Navigator365 platform, Fonny Schenck (CEO) and David Ziedman (Head of Accounts) will take you back to 2020, explore key shifts vs 2019, and lift a tip of the veil on the Omnichannel Customer Engagement market dynamics you can expect in 2021 and beyond.
Key topics include:
• HCP shifts in channel & content affinity & impact
• HCP interest in & (dis)satisfaction with biopharma’s digital offerings
• Emerging competitor moves
• Future scenarios
Watch the recorded webinar on our website: http://bit.ly/3kUVNNi.
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...Across Health
Across Health senior consultants Jean-Sebastien Struyf and Luisa Schirm illustrate the role of Scala365™ and blended learning as a key component of digital transformation at scale within biopharma.
Key topics of this webinar include:
• What type of omnichannel competencies are needed for customer-oriented teams in a post-C19 world - and where is biopharma today?
• “It’s all in the mix” … also for learning styles and formats. How to create a winning learning journey featuring self-paced, blended and hands-on learning - for all key functions?
• How to boost not only knowledge and capabilities, but also change the mindset.
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2RzF0Vu.
Christoph Schmidt, Jan Keuppens and Sander Geysen will share the highlights of the 2021 Maturometer survey, which will give you a unique overview of what other life sciences companies are planning and doing in the omnichannel space.
Key topics include:
• Organisational dimension – what’s the sense of urgency? What’s people’s take on the companywide OCE strategy?
• Key investment focus – which channels, technologies, staff capabilities?
• Budget levels for the digital component of the omnichannel mix
• Key barriers
• Key priorities
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3hdARRk
Pharma’s journey towards the multichannel repAcross Health
The multichannel rep is one of the most important near term tactics for most pharma execs… but how is it faring? Join us for the next instalment of our 1000 to 1 series – to see whether the reality of the multichannel rep is within reach for pharma today: https://goo.gl/qrYTDa
US value & outcomes-based, innovative bio / pharmaceutical contracts are set to be big news in 2018. Learn the latest trends and understand which payers, manufacturers & therapy areas are leading the way.
Adjust Your Attitude: Approaching Innovative Ideas from a 'Can-Do' PerspectiveRyan Billings, MS, MBA
Presented at 2014 Digital Pharma West.
Sometimes when we see innovative campaigns outside of our industry, we get stuck in the mindset of “my legal department would never approve an idea like that.” This session will show that it is possible to pitch, gain approval for, and successfully launch exciting digital campaigns within your company and teach you how to change your mind set when approaching such initiatives:
• Innovative cases/trends from outside of industry
• Applying these cases to pharma
• Approval processes across industries: unregulated
• Gaining approvals internally
The power of marketing & sales collaboration for omnichannel engagementAcross Health
Reimagine the role of customer-facing teams, guided by Beverly Smet (SVP Global Accounts) and Christoph Schmidt (Head of Strategy).
The major takeaways of this webinar include:
• The new commercial model in biopharma: a cross-functional, customer-centric ecosystem
• Roadmap to data-driven omnichannel customer engagement vs the current reality in biopharma
• Case study with demonstrated impact on omnichannel engagement through marketing & sales collaboration
• Key steps for omnichannel engagement success
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2PBTOST
2019-2020: Blip or shift? Key trends in the HCP mixAcross Health
Using relevant insights from our Navigator365 platform, Fonny Schenck (CEO) and David Ziedman (Head of Accounts) will take you back to 2020, explore key shifts vs 2019, and lift a tip of the veil on the Omnichannel Customer Engagement market dynamics you can expect in 2021 and beyond.
Key topics include:
• HCP shifts in channel & content affinity & impact
• HCP interest in & (dis)satisfaction with biopharma’s digital offerings
• Emerging competitor moves
• Future scenarios
Watch the recorded webinar on our website: http://bit.ly/3kUVNNi.
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...Across Health
Across Health senior consultants Jean-Sebastien Struyf and Luisa Schirm illustrate the role of Scala365™ and blended learning as a key component of digital transformation at scale within biopharma.
Key topics of this webinar include:
• What type of omnichannel competencies are needed for customer-oriented teams in a post-C19 world - and where is biopharma today?
• “It’s all in the mix” … also for learning styles and formats. How to create a winning learning journey featuring self-paced, blended and hands-on learning - for all key functions?
• How to boost not only knowledge and capabilities, but also change the mindset.
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2RzF0Vu.
Christoph Schmidt, Jan Keuppens and Sander Geysen will share the highlights of the 2021 Maturometer survey, which will give you a unique overview of what other life sciences companies are planning and doing in the omnichannel space.
Key topics include:
• Organisational dimension – what’s the sense of urgency? What’s people’s take on the companywide OCE strategy?
• Key investment focus – which channels, technologies, staff capabilities?
• Budget levels for the digital component of the omnichannel mix
• Key barriers
• Key priorities
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3hdARRk
Pharma’s journey towards the multichannel repAcross Health
The multichannel rep is one of the most important near term tactics for most pharma execs… but how is it faring? Join us for the next instalment of our 1000 to 1 series – to see whether the reality of the multichannel rep is within reach for pharma today: https://goo.gl/qrYTDa
US value & outcomes-based, innovative bio / pharmaceutical contracts are set to be big news in 2018. Learn the latest trends and understand which payers, manufacturers & therapy areas are leading the way.
The FDA and industry: A recipe for collaborating in the New Health EconomyPwC
Pharmaceutical and life science companies and their chief regulator – the FDA – must find new ways to collaborate to meet 21st century demands.
Web Page: http://www.pwc.com/us/en/health-industries/health-research-institute/hri-pharma-life-sciences-fda.jhtml
mHealth Israel_Future of Integrated Individualized Healthcare_Roche DiagnosticsLevi Shapiro
Presentation by Alexandra Eberhard, Sr. Director, Global Business Development, Roche Diagnostics on the "Future of Integrated Individualized Healthcare". Includes background about Roche Diagnostics and investments in innovation. Overview of Roche products and solutions with a portfolio covering the entire spectrum of diagnostics users. Emphasis on the triple aim of healthcare- The power of data and technology to enable the transformation from volume- to value-based healthcare. Interest in data for Pharma - drive more efficient R&D; DIA - develop novel patient care Dx solutions. Focus on the needs of labs, physicians & payers for better patient health. A suite of digital solutions that improve clinical & business outcomes. Suite of solutions to optimize the lab. Translating data into insights to achieve financial goals. A move from volume- to value-based care. New opportunities in the disease continuum- Holistic solutions approach. Expanding the focus towards earlier in the patient journey. Doing now what patients need next. Contact Alexandra Vallon-Eberhard, PhD MBA; Sr. Director Global Business Development; Diagnostics Lead for Innovation in Israel; Based in Basel, Switzerland; Email: alexandra.vallon_eberhard@roche.com
Wharton Undergraduate Healthcare Conference- Merck Revenue Growth PlanKazim Ali
As a team we worked to create a strategic plan to allow Merck to grow its revenue over time. We considered a number of strategic options and completed a situation analysis of the options available. We presented our findings to a panel of judges from Accenture & University of Pennsylvania. This project involved strategic planning, timeline development, financial analysis, and a competitive analysis.
With a variety of communication channels and various stakeholders involved - how to cross channels and unite parties? Is content still the king?
In our presentation, we collected top trends on how communication channels are used and what benefits they bring to patients and payers, as well how to cross channels and close the loop.
Managing Up Physician Acquisitions
Integrating acquired physician practices has been an ongoing struggle for health systems. To overcome this challenge, providers need to manage up return on these acquisitions, rather than manage down the losses.
This is a Dean's Case Competition project in Som-Binghamton University. I did it with my team in Spring 2014 to present our the overall situation of Medtronic Inc.
Managing an end to end Pharmacovigilance system from affiliates to regulatory...MyMeds&Me
MyMeds&Me CEO Dr. Andrew Rut explores how technology can help address the challenges facing Pharmacovigilance teams.
He reviews how the latest intake technology can influence end-user experience and effectiveness, as well as internal value & efficiency.
He concludes that a focus on simplifying case intake re-shapes the traditional PV system, enabling Pharma companies to reap significant process and efficiency benefits.
As public and private insurers move away from traditional fee-for-service payments, healthcare organizations are struggling to make the leap. Market share, regional characteristics, financial health and an organization’s mission and culture are shaping the path as the flow of money shifts and the skills to manage and measure risk are being redirected in largely untested ways.
ACO/Pharma Commercial Data Analytics Service ModelsThomas Macpherson
With the explosion of digitized data and implementation of ACA, pharmaceuticals are being forced to utilize new data and new partners to increase market share for their products. This deck provides an overview of some innovative strategies in commercial data analytics in the BioPharma space.
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
The FDA and industry: A recipe for collaborating in the New Health EconomyPwC
Pharmaceutical and life science companies and their chief regulator – the FDA – must find new ways to collaborate to meet 21st century demands.
Web Page: http://www.pwc.com/us/en/health-industries/health-research-institute/hri-pharma-life-sciences-fda.jhtml
mHealth Israel_Future of Integrated Individualized Healthcare_Roche DiagnosticsLevi Shapiro
Presentation by Alexandra Eberhard, Sr. Director, Global Business Development, Roche Diagnostics on the "Future of Integrated Individualized Healthcare". Includes background about Roche Diagnostics and investments in innovation. Overview of Roche products and solutions with a portfolio covering the entire spectrum of diagnostics users. Emphasis on the triple aim of healthcare- The power of data and technology to enable the transformation from volume- to value-based healthcare. Interest in data for Pharma - drive more efficient R&D; DIA - develop novel patient care Dx solutions. Focus on the needs of labs, physicians & payers for better patient health. A suite of digital solutions that improve clinical & business outcomes. Suite of solutions to optimize the lab. Translating data into insights to achieve financial goals. A move from volume- to value-based care. New opportunities in the disease continuum- Holistic solutions approach. Expanding the focus towards earlier in the patient journey. Doing now what patients need next. Contact Alexandra Vallon-Eberhard, PhD MBA; Sr. Director Global Business Development; Diagnostics Lead for Innovation in Israel; Based in Basel, Switzerland; Email: alexandra.vallon_eberhard@roche.com
Wharton Undergraduate Healthcare Conference- Merck Revenue Growth PlanKazim Ali
As a team we worked to create a strategic plan to allow Merck to grow its revenue over time. We considered a number of strategic options and completed a situation analysis of the options available. We presented our findings to a panel of judges from Accenture & University of Pennsylvania. This project involved strategic planning, timeline development, financial analysis, and a competitive analysis.
With a variety of communication channels and various stakeholders involved - how to cross channels and unite parties? Is content still the king?
In our presentation, we collected top trends on how communication channels are used and what benefits they bring to patients and payers, as well how to cross channels and close the loop.
Managing Up Physician Acquisitions
Integrating acquired physician practices has been an ongoing struggle for health systems. To overcome this challenge, providers need to manage up return on these acquisitions, rather than manage down the losses.
This is a Dean's Case Competition project in Som-Binghamton University. I did it with my team in Spring 2014 to present our the overall situation of Medtronic Inc.
Managing an end to end Pharmacovigilance system from affiliates to regulatory...MyMeds&Me
MyMeds&Me CEO Dr. Andrew Rut explores how technology can help address the challenges facing Pharmacovigilance teams.
He reviews how the latest intake technology can influence end-user experience and effectiveness, as well as internal value & efficiency.
He concludes that a focus on simplifying case intake re-shapes the traditional PV system, enabling Pharma companies to reap significant process and efficiency benefits.
As public and private insurers move away from traditional fee-for-service payments, healthcare organizations are struggling to make the leap. Market share, regional characteristics, financial health and an organization’s mission and culture are shaping the path as the flow of money shifts and the skills to manage and measure risk are being redirected in largely untested ways.
ACO/Pharma Commercial Data Analytics Service ModelsThomas Macpherson
With the explosion of digitized data and implementation of ACA, pharmaceuticals are being forced to utilize new data and new partners to increase market share for their products. This deck provides an overview of some innovative strategies in commercial data analytics in the BioPharma space.
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
The multichannel rep: slideware or sizzling? Key trends in EU5Across Health
Multichannel reps are a much discussed topic – but how many HCPs in Europe are actually being reached this way? Using the Across Health Navigator dataset, we are now able to see clearer than ever before that as hype has swelled, not everyone has heard the message…. Find out more in our new blog here https://goo.gl/ra7CZG.
Pharma saleforce effectiveness & digital marketing Kvantum Inc
Digital attribution is primarily associated with paid digital media and associated online click behavior. It is assumed that digital is effective, and since it saves cost of delivery of information it would be an effective channel. Pharmaceutical companies has absolutely no insight into how the digital interaction with the physician and the patient drives the efficacy of their current sales levers. At Kvantum, we help Pharma companies in answering questions like:
Does digital affect the need to reallocate spend on detailing vs sampling
Which type of digital interaction has the most impact on physician behavior when prescribing a drug, and how much time does it take digital interaction to influence that behavior
Does this behavior change with time?
Should the pharmaceutical company invest more in sales reps who can interact with a physician over email or chat?
Should the field sales rep call or meet less often, should part of these meetings be conducted over a digital medium
….
Bottomline, the effect of digital on sales in an unknown
Presentation at national SHSMD Conference in Chicago, 2010. Jeff Segall and Marcus Gordon discuss the roles on their organizations in marketing to consumers versus physicians with examples of integrated marketing campaigns.
Pharma is under pressure to optimize operations and maximize performance. The industry is searching for ways to use, combine and integrate technology across every department to analyse data, build knowledge, and improve communications, internally and externally.
An Executive Primer on Digital Marketing Strategy for the Addiction Recovery Industry. In this presentation, you will learn about specific strategies and best practices your recovery organization can use to reach more patients online in their time of need.
Recorded presentation can be found here:
http://foundationsevents.com/webinar-videos/
Pharmaceutical companies spend nearly 97 percent of their marketing budgets to capture initial market share.
Since the majority of spend goes towards attracting new consumers, efforts at retaining existing customers are given short shrift, with a paltry three percent of budgets. By focusing exclusively on new customers, companies are missing a valuable opportunity to increase sales and market share.
Pharmaceutical companies can no longer ignore the hidden value available by increasing patient adherence. Today, an estimated 70 percent of patients who begin a Pharmaceutical therapy discontinue it within 1 year, even those with chronic conditions that require ongoing treatment or those taking chemotherapy to prevent cancer recurrence. This costs the global Pharmaceutical Industry an estimated $30 Billion a year.
Put another way, increased adherence for a product with approximately $1 Billion in sales would translate to an additional $30 to $40 Million in annual revenue. In addition, since it costs six times more to attract new patients than to retain current patients, increasing the focus on, and yields from, adherence means additional money saved and earned.
Companies who implement strategies to increase adherence and persistence with their products can better face the numerous challenges in today’s market, and increase their share of profits.
But how does a company even begin? In this report we look at the formidable barriers Pharma companies face in improving adherence, elements of successful adherence programs and methods for ensuring the best ROI.
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Webinar Deck for 2018 Health Technology & Impact on InsuranceThe Digital Insurer
Listen to an experienced, global panel of insurance professionals present, discuss and answer your questions on the theme of “Health Technology & Impact on Insurance”.
Brought to you by The Digital Insurer and sponsored by KPMG.
Similar to Mcm rep orchestrator across health webinar slides june 2017 (20)
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.