1.
GROWTH HACKING
How to scale fast with data driven
marketing?

2.
GROWTH HACKING CASES
HOW YOU CAN START GROWTH HACKING
THE GROWTH HACKING MINDSET
I want to show you:
@evelinesmet

3.
Growth hacking mindset
@evelinesmet

4.
IT’S OK TO FAIL!

5.
@evelinesmet
Growth hacking skills

6.
Famous
growth hacks

7.
DROPBOX REFERRAL HACK

8.
TWITTER ONBOARDING HACK
@evelinesmet

9.
Hotmail referral hack
SPOTIFY REFERRAL HACK

10.
MC DONALDS ACQUISITION HACK

11.
ZAPIER ORGANIC SEARCH HACK

12.
MOSTLY TECHNOLOGY BASED
AUTOMATE THE PROCESS
USE NON-TRADITIONAL METHODS
What is different?
RUN EXPERIMENTS
MEASURE & SCALE WHAT WORKS

13.
Growth hacking in each stage of the funnel

14.
Ok.. But how can I
start growth hacking
my startup?

15.
Choose your one
metric that matters
-OMTM- & grow
1

16.
Data overload

17.
A wealth of information
creates
a poverty of attention
@evelinesmet

18.
Your OMTM is
your true north

19.
IT CREATES FOCUS FOR THE ENTIRE COMPANY
IT INSPIRES AN INTERNAL CULTURE OF EXPERIMENTATION
IT ANSWERS THE MOST IMPORTANT QUESTIONS FOR YOUR BUSINESS
Why do you choose OMTM?
@evelinesmet

20.
product
market fit
growth
scaling
revenue
expansion
INTERVIEWS (QUANTITATIVE) & SURVEYS (QUALITATIVE)
LOYALTY
CONVERSION
INVENTORY
LISTINGS
ENGAGEMENT
CHURN
DOWNLOADS
CHURN
VIRALITY
CONTENT
SPAM
TRAFFIC
VISITS
RETURNS
CAC
SHARES
REACTIVATION
CAC
SHARING
INHERENT
VIRALITY
CAC
WOM
APP RATINGS
CAC
RETENTION
SHARING
CONTENT
VIRALITY
TRANSACTION
CLV
CONVERSION %
TRANSACTION
COMMISSION
UPSELLING
CAC
CLV
CLV
ARPDAU
ADS
DONATIONS
CPE
AFFILIATE %
EYEBALLS
AFFILIATES
WHITE LABEL
OTHER
VERTICALS
API
MARKETPLACE
SPINOFFS
PUBLISHERS
ANALYTICS
USER DATA
SYNDICATION
LICENSES
BUSINESSSTAGES Find your growth metric
BUSINESS MODEL TYPES
ECOMMERCE 2 SIDED MARKET SAAS MOBILE APP MEDIAUSER GEN CONTENT

21.
Set an actionable
goal
2

22.
BY INCREASING DAILY ACTIVE USERS
GROW MY COMPANY
Set an actionable goal
INCREASE CONTENT CREATION BY MEMBERS BY 15% BY END 2017
EDUCATE MEMBERS ABOUT
CONTENT CREATION VIA
MAIL
SHOW CONTENT FEATURES ON
THE HOMEPAGE
INCLUDE CONTENT CREATION IN
ON BOARDING EXPERIENCE
INCREASE RETENTION
Business objective
Business goal
growth metric
actionable
goal
growth
experiments

23.
Create a culture of
experimentation
3

24.
START HERE
CHOOSE A METRIC
YOU WANT TO
FOCUS ON
DRAW A LINE IN THE SAND FOR
THAT METRIC BASED ON
YOU BUSINESS MODEL
BRAINSTORM FOR GROWTH
EXPERIMENTS TO IMPROVE
THE METRIC
EXECUTE THE BEST GROWTH
EXPERIMENTS
COLLECT THE DATA
WAS THE GROWTH EXPERIMENT
A SUCCESS?
SCALE YOUR EXPERIMENT AND
HACK YOUR GROWTH
DRAW A NEW LINE
MAKE AN OVERVIEW OF YOUR
EXPERIMENTS & CHOOSE
WHICH ONE TO EXECUTE
YES
NO

25.
Disclaimer:
growth hacking
= hard work

26.
I’t all starts with
knowing your
customer

27.
Why are Nigerian spammers good
growth hackers?
@evelinesmet

28.
Why is Nigerian spam so
badly written?

29.
BAD LANGUAGE
1000 EMAILS SENT 1000 EMAILS SENT
10% CONVERSION
= 100 RESPONSES
0,1% CONVERSION
= 1 OR 2 RESPONSES
1 FOOL & THEIR MONEY1 FOOL & THEIR MONEY
PROPER ENGLISH
SCALABLE NOT SCALABLE
@evelinesmet

30.
Nigerian spammers have learned to understand
their target market & their customers

31.
@evelinesmet
Need help with growth
strategy
Become a growth
hacker
Join the growth
hacking community
@evelinesmet
eveline@growthagency.co