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IDEATION and Design Thinking

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Slides from my Design Thinking class at Stanford University on July 2nd 2013.

Publicado en: Educación, Tecnología
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IDEATION and Design Thinking

  1. Henrik Scheel Welcome
  2. How to get good ideas? Are you creative?
  3. The importance of creative confidence David Kelley Co-Founder; IDEO & Stanford D-School
  4. The greatest danger For most of us Is not that our aim is Too high And we miss it, But that it is Too low And we reach it. - Michelangelo
  5. Goals for today • Change your lives • Build creative confidence • Give you the tools to solve complex problems in a better way
  6. Agenda • How creativity helped me through college • Creativity – Why – When – What • Creative Challenge
  7. How creativity helped me through college
  8. “In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin.
  9. Blockages for creativity 1. Lack of acceptance 2. Old habits and ways of thinking 3. Blind to new ideas 4. Quick judgments 5. Lack of creative confidence 6. Criticism and skepticism 7. Vertical Thinking 8 Too much noise
  10. Energizer
  11. Trailer of your life Storyteller 1 Wanted to be First time Huge mistake Ocean 
  12. Trailer of your life Storyteller 2 Road trip Proudest moment Super Power Baseball hat 
  13. Why Creativity ?
  14. ?
  15. The innovation Process
  16. So…What is creativity? • Creativity = application of knowledge and experiences • One big library – one big brain
  17. We are creatures of habits
  18. Connect the nine dots Using 4 straight lines without lifting the pen
  19. Connect the nine dots
  20. The creative process
  21. 1: Scoping 2: Generating 3: Grouping 4: Conceptualizing 5: Final Selection Model for systematic creativity 1 5432
  22. Mindset in the creative stages Yellow Define the problem • Be curious • Ask questions • Be precise • Investigate the problem • Frame the problem statement Green Generate ideas • Be open • Be crazy • Generate ideas • Look for synergies • See opportunities • ”yes and…” Red Evaluate and choose • Be logical • Be critical • Be realistic • Use data and quantify • “Yes because… no because…”
  23. MINE Ground rules in the creative room Think outside the box (Lateral) • Find alternatives • Overcome blockages Don’t criticize, accept all ideas • There are no bad ideas • “yes and…..” No “war-stories”! • Focus on ideas Avoid protecting your own ideas • Build on other’s ideas No unnecessary discussions and use of authority • Make others look good! Write down all ideas • so you don’t forget, and don’t waste energy remembering
  24. Important factors for creativity Physical environment Mental environment Creative Team Methodology Knowledge Creative techniquesPlanning Facilitation Energizers Anti-knowledge body light tools air Relations mood energy trust humor Personalities
  25. Attitude is everything! Innovation is a team sport
  26. The Paper Challenge
  27. The creative process
  28. “if I had only 1 hour to save the world I would spend 55 minutes defining the problem and 5 minutes finding the solution” – Albert Einstein
  29. Scope Write down one very precise problem statement! “How can we help X SPECIFIC USER solve X SPECIFIC PROBLEM
  30. The way you ask the question determines the answer
  31. The Retirement Home
  32. The Retirement Home
  33. mindm Mind map
  34. Scope Write down one very precise problem statement! “How can we help X SPECIFIC USER solve X SPECIFIC PROBLEM
  35. Generate
  36. The best way to have a good idea is to have a lot of ideas! Linus Pauling
  37. -Thomas Edison
  38. The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all. - Edward De Bono
  39. Going on Vacation YES but… YES and…
  40. Rules in the creative process • See opportunities and forget limitations • Generate as many ideas as possible quantity over quality! • No criticism is allowed don’t say “no but”, say “yes and..” • Co-create by building on each others’ ideas
  41. Generate Open Brainstorm
  42. Audio Stimuli
  43. Visual Stimuli
  44. Generate
  45. Stay hungry stay foolish Energizer “YES I MADE A MISTAKE!”
  46. Generate
  47. The creative process
  48. Watering hole
  49. Henrik Scheel Thank you 