Ruslan Yegembayev Founder and CEO, Mobiliuz

1. august 2014
we make cars
smart and connected
mobiliuz project presentation

2. cloud platform
hardware
what we do
remote
diagnostic
web services &
mobile apps
we install hardware in
the cars to connect
them to the internet
we analyse data in a
cloud to make various
apps and services

3. we analyse
car related data
basic data on technical
condition of a car
geolocation, data from
connected devices, weather
driving style and mastering level
(acceleration / breaking, etc.)

4. virtual assistant geolocation
internet
radio
onboard WiFi
Advertising
geofence
anti-theft
Find My Car
CRM for
crowdsourced
couriers
service stations
Smart Insurance
corporate fleet
management
parking
payments
pay-as-you-drive
remote
diagnostic
public transport
management
online taxi
social network
for your car
SOS
run-in
monitoring
data becomes available to the third
party developers
an iTunes
for the cars web & mobile apps / services
consumer, business, government

5. corporate fleet owners
monitoring if corporate cars are
used according to internal rules
for car dealers
monitoring if the cars are used
in line with guarantee contract
for insurance companies
risk scoring model, based on
a car, location and a driver
for logistics companies
virtual tachograph, monitoring
fuel level, routes, etc.
our own services focused on
car dealers, logistics, car owners,
insurance companies focus on B2B

6. works with most
of the cars
we use OBD II standard, which became
global since 2008
most of heavy duty trucks adopted FMS /
SAE J1939 standard since about 2003

7. works with agro
& construction
machines
depending on the type of engine and type of
machine, the CANbus based FMS / SAE
J1939 standard can be used for some of
agro and construction machines

8. agnostic
platform
platform is build to be compatible
with wide range of third party devices
works with own hardware -
Mobiliuz Tube
Mobiliuz Tube
Mobiliuz platform
GPRS 3G 3G / LTE
bluetooth WiFi / bluetooth
GPS trackers
OBD II dongles OBD II dongles any WiFi / bluetooth equipment

9. different devices
for different cars
Mobiliuz uses proven global
standards for specific types
of cars
Mobiliuz platform
FMS interfaces
for trucks and special machines
OBD II trackers
for passenger cars and some trucks

10. couldn’t wish
for more
it depends on the device, connected
to our platform, but in any case,
amount of available data is mind-blowing
FMS / SAE J1939 OBD II
for trucks for passenger cars
vehicle speed ● ●
car diagnostic codes ● ●
throttle position ● ●
brakes (on / off) ●
clutch (on / off) ●
cruise control (on / off) ●
power take-over (status / mode) ●
engine speed (rounds per minute) ● ●
coolant temperature ● ●
fuel level ●
fuel consumption ●
other data ● ●
Also:
geolocation
weather
road conditions
driving style
acceleration / deceleration in 3D
!
car accident suspects
!!
fuel level sensors
RFID tag readers
video cameras
microphones and speakers

11. this is your
workspace
it lets you see
your car data online
so you can manage all your
cars like never before
10, or 10 000 cars with
no difference

12. tested in
five countries
we tested prototype in several
countries and started pilot tests with
first potential clients
Kazakshtan
Ukraine Singapore
Finland Georgia
First pilot clients:
long haul logistics company
heavy duty truck dealer and service
construction company
insurance company
passenger car dealer

13. Mobiliuz platform
Mobiliuz Tube
car and smart devices talk to
each other and to the cloud
the Mobiliuz Tube
our own hardware

14. traffic lights & road signs
enabled with iBeacon,
able to talk to a car
hundreds of uses
for Mobiliuz Tube
fitness trackers
some trackers can be used to
monitor stress level and sleeping
status of a driver
smart glasses
good to transmit context
based information to a driver
barcode scanners
to be used in logistics and
commercial transport
gesture control
controlling some of the
functions (playlist, internet
radio) with gestures
connecting hardware
to a car is easy now

15. business model
30 / 70 profit sharing
focus on B2B
ARPU: 5 - 40 $ / mo
third party developers
Mobiliuz
70%
services revenues
distribution:
local dealers
car dealers
insurance companies
GPS tracking companies

16. Alexander Sokolov
data exchange protocols
10 years in HW & SW
strong combination
of expertise
good balance in technical (HW & SW) expertise with
strong hands on-business development experience
core team
Rustem Kamun
backend / frontend
5 years in SW
Andrey Voloshin
CTO & hardware
6 years in SW & HW
Vadim Kotov
UI / UX
5 years in SW & UI
Yana Chshyogoleva
marketing
5 years in marketing
Ruslan Yegembayev
CEO
13 yrs in investment
and biz development
to be announced
technical service
10 yrs in GPS business,
system administration
to be announced
sales and biz development
7 yrs in B2B sales and
financial management

17. mobiliuz.com
Ruslan Yegembayev
!
+7 701 789 19 30
ruslan@mobiliuz.com
facebook.com/ruslanyegembayev
kz.linkedin.com/in/ruslanyegembayev
ruslanvcm (skype)

18. annexes

19. use case 1
service for
car dealers
monitors if cars are used in line
with guarantee contract
cold start
exceeding speed & rpm limit
missing scheduled services
car accidents
improper use
notification center
monitoring thousands of cars
STATUS: in progress
LAUNCH: July 2014

20. use case 2
smart insurance
risk scoring model, based on a
car use
defines probability of an accident
of a particular driver in a particular
car at a particular place
STATUS: algorithm developed
LAUNCH: fall 2014
dynamic
probability
scoring model

21. use case 3
logistics business
set of applications to manage
fleet of cars
fuel control
route management
use monitor
STATUS: pilots
LAUNCH: July 2014

22. use case 4
corporate fleet
management
monitoring if cars used according
to the corporate rules
car use schedule (hours, days)
geofence
STATUS: pilots.
LAUNCH: July 2014

23. use case 5
accident alarm
detection of an accident and
automatic notification on
predefined numbers
detection of car accident
automatic notification
STATUS: idea
LAUNCH: August 2014

24. use case 6
ideal advertising
the advertising users will
really want to see
promotion based on VIN code,
car condition, car use
ideal targeting: car model, time,
location, event
!
loyalty programmes, based on
driving behaviour
STATUS: idea
LAUNCH: fall 2014

25. use case 7
front videocamera
production
prototype
can legally be used in
number of countries -
not fixed on the windshield
car accident registration
hidden photo of a driver
(in a car theft suspect)
getting the information and
voice-command
STATUS: prototyping

26. use case 8
smart watch
use the most popular
smart watch
with a car
check-in the car
navigator
speed limit exceed alarm
insufficient fuel level alarm
door unlock
start / stop engine
car alarm
Pebble
transmits messages from
Mobiliuz Tube
has accelerometer
(to use with specific cases)
STATUS: prototyping
prototype ready

27. use case 9
identification based
on heartbeat
using heartbeat as a driver
identification
check-in the car
door unlock
garage door unlock
start / stop engine
car alarm
Nymi
STATUS: waiting for hardware to sell

28. use case 10
Myo
manage car
with your gesture
internet radio / music channels
sound volume
door unlock
start / stop engine
reads electrical activity of arm
muscles - figures out gestures
to control bluetooth devices
STATUS: waiting for hardware to sell

29. economy size
2012, USD trln
USA
China
Japan
Germany
France
Car Land
UK
Brazil
Russia
Italy
India
# 6
0 4 8 12 16
source: Wards Auto, UN statistics, Eurostat
China
India
Car Land
USA
Indonesia
Brazil
Russia
Japan
Mexico
we look at the car sector
as if it is separate country -
the Carland
2013, mln
population
# 3
0 280 560 840 1120 1400
US & Canada
Japan
Car Land
All Europe
India & China
Rest of World
R&D spends
# 3
2011, USD bln
0 50 100 150 200 250
source: Booz & co
source: Wards Auto, UN statistics, Eurostat
one of the biggest
verticals, in the world
comparable with GDP
of the largest countries
1.2 bln cars running
on a planet
1 bln mark passed in
Aug 2010, having
20% growth for 3
years
R&D spends, bigge
than any EU country
Toyota is No 1 in R&D
spends, ahead of
aerospace (military)
and biotech corps
carland is
huge country

30. internet penetration
2013, percents
# 195
market structure
40000
32000
24000
16000
500
400
300
200
100
market growth
422
20х
22
USD bln
3 0
number of connected
cars is surprisingly low
penetration is
comparable with
internet penetration of
the least developed
countries in the world
Mali
Papua New Guinea
Ivory Coast
Guinea-Bissau
Car Land
Central African Rep
Burkina Faso
Benin
Liberia
Togo
0 1 2 4 5
source: Wards Auto, AMCS, wikipedia
8000
Devices
Telecommunications
TSP
Services
2009 2011 2013 2015F 2017F
source: gsma.com
EUR bln
0
2012 2022
source: Telefonica Connected Car Industry Report 2013
the low base ensures
rocketing market growth
in 2022 there will be 700
mln connected cars and
1.2 bln connected
devices
the services will make
more than half of the
market
carland is
huge country
the smallest internet
penetration with huge
potential to grow

31. everybody want to get a piece
wanna have one?
growing
competition

32. vis-a-vis
comparison
Chleon Dash Automatic ezWay Moj.io Mobiliuz
URL
linkedin.com/
company/
chleon-automotive-
ltd.
dash.by automatic.com ezway.pro www.moj.io mobiliuz.com
Country of
origin
India USA USA Russia Canada Kazakhstan
Business
model
application
platform
Mobile
services
Mobile
services
mobile services
web platform
application
platform
application
platform
Markets B2C B2C B2C B2C B2C B2B / B2C
Target
regions
India, US,
Europe
US US
Russia and other
countries
US and Canada
US, Europe,
FSU
Used device OBD / bluetooth OBD / bluetooth OBD / WiFi OBD / bluetooth 4G / LTE any