Making Mobile from ideas to design, development & beyond at Dallas Startup Week

1. Making
Mobile from ideas to design,
development & beyond
Dallas StartUp Week 2015

2. bottle rocket™ | Dallas StartUp Week

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4. ideas
it could be anything…
bottle rocket™ | Dallas StartUp Week

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Make things people want.
The only strategy
you’ll ever need

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7. Business
Objectives
Brand
Vision
User
Desire
Where We Start
Enabling
Technologybottle rocket™ | Dallas StartUp Week

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DISCOVER
THINK
MAKE
CHECK
LAUNCH
EVOLVE

9. Discovery
& Concepts
(Discover & Think)
Design
Development
Validation
Improvement
(Think. Make. Check.)
Launch
& Evolve
bottle rocket™ | Dallas StartUp Week

10. AD
the team
S
Strategist Art Director
Information Architect Engineer
ENIA
Quality Assurance
QA
PM
Project Manager

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Characteristics of our approach
Work publicly
Work together
Move quickly
Stay focused
Remain open

12. App Mission
The app, focused on teens, is
the mall replacement for kids
who want to hang out with
their friends.
keeping it (and you) real

13. make strategy
a social
experience

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Important things you can do yourself
Generate ideas—brainstorming & concepting
Research
Identify your user—create a persona
Write an app mission statement
Sketching & wireframing
Prototyping

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If your ideas are any good, you’ll
have to ram them down people’s
throats.
share early
& often
Howard H. Aiken
excerpted from The Myths of Innovation, Scott Berkun

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Clients…
- almost always pick the one idea you don’t like
- have 10 people you don’t see demanding something from them
- know more about their business and brand than you ever will

17. design
reality…it’s kind of a big deal
bottle rocket™ | Dallas StartUp Week

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Great design flows from insight,
analysis & curiosity.
Design Thinking

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Forward-leaning
Brand-aligned
Platform-appropriate
Performance-minded
Human.
The Best
User Experiences
& Design

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Services & content shape the
experience.
Trust & Verify

21. the reality

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Whatever it
takes
Lo-Fi, Hi-Fi & In-between
Conversations
Sketches
Wires
Look & feel
Design comps
Prototypes
Builds
Concept testing
Design validation
Usability testing

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Users…
- don’t look at & often claim they hate tutorials
- later say it would have been nice to have a tutorial
- expect to make mistakes

24. development
if everything is a priority, nothing is a priority
bottle rocket™ | Dallas StartUp Week

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The best work comes from
great relationships.
Collaboration

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find people who…
are curious
like making & breaking things
are comfortable being uncomfortable
are smarter than you
challenge you…and everything else
you can work with

28. FM exploration + inspiration + WORK3
craftsmanship/experience

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Developers…
- are blinded by what we know
- will use all the time we have
- say things like, “users expect a modal view to behave like this…”

30. beyond
look, listen, learn & evolve
bottle rocket™ | Dallas StartUp Week

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Mobile is fun, fast & impossible.
And, its days are numbered.

32. Greg Flory, sr. lead strategist
@gregflory
greg.flory@bottlerocketapps.com
thanks