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Matt Shea StartupDay 2011 Speech
1.
Biz Model Philosophy:
Kool Aid or Substance? @Matt_Shea
2.
3 Sources of
Revenue Government Consumer Business
3.
Consumer +Advertising Rent/Own
Digital Items WildCoins Access Digital Items
4.
95% 5% Audience
Conversion
5.
51% 49% Rev
Breakdown
6.
Non-Optimal
7.
Consumer Cost Wholesale
Cost = eCPM
8.
Why biz model
it matters
9.
What are you
selling? ” “ Access Upgrade
10.
Evolution
11.
Free *OR* Paid
12.
What could go
wrong?
13.
Ruin your product
14.
Apple’s “Democratic” +
99cent Pricing
15.
A la Carte
16.
Buy vs Free
Access w/ Upsell
17.
Time Rich vs
Cash Rich Reward Buy
18.
Buy Earn (Time
Rich) Sponsor Own Rent Sponsor
19.
PSA
20.
Summary Plan to
evolve eCPM = Wholesale Pricing Biz Model > Feature Advantage Cash Rich + Time Rich
21.
@Matt_Shea
matt@mattshea.com Thank you
Download now