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Biz Model Philosophy: Kool Aid or Substance? @Matt_Shea
3 Sources of Revenue Government Consumer Business
Consumer +Advertising Rent/Own Digital Items WildCoins Access  Digital Items
95% 5% Audience Conversion
51% 49% Rev Breakdown
Non-Optimal
Consumer Cost Wholesale Cost = eCPM
Why biz model it matters
What are you selling? ” “ Access Upgrade
Evolution
Free *OR* Paid
What could go wrong?
Ruin your product
Apple’s “Democratic” + 99cent Pricing
A la Carte
Buy vs Free Access w/ Upsell
Time Rich vs Cash Rich Reward Buy
Buy Earn (Time Rich) Sponsor Own Rent Sponsor
PSA
Summary Plan to evolve eCPM = Wholesale Pricing Biz Model > Feature Advantage Cash Rich + Time Rich
@Matt_Shea                    matt@mattshea.com  Thank you

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