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The Whale And a Phoenix: A true story of agency near death and rebirth - Steve Hammer

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The Whale And a Phoenix: A true story of agency near death and rebirth

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The Whale And a Phoenix: A true story of agency near death and rebirth - Steve Hammer

  1. 1. SteveHammer RankHammer THE WHALEAND THE PHOENIX A cautionary tale of agency growth
  2. 2. RankHammer @armondhammer AGENCY = SUPERHERO? 2
  3. 3. RankHammer @armondhammer AGENCYOF THEYEAR 2015
  4. 4. RankHammer @armondhammer YOU’RE FIRED The Real Moment
  5. 5. RankHammer @armondhammer THE EASY WAY 5
  6. 6. RankHammer @armondhammer 6 SEEMS THE GOAL
  7. 7. RankHammer @armondhammer THIS IS THE EFFECT Great? Q1 Q2 Q3 Q4 Q5 Q6 Revenue 7
  8. 8. RankHammer @armondhammer SUBTLE TRUTHS 8 Before After
  9. 9. RankHammer @armondhammer9
  10. 10. RankHammer @armondhammer Net 60? 10 CASHFLOW
  11. 11. RankHammer @armondhammer THROW IT BACK 11
  12. 12. RankHammer @armondhammer CONTINUED GROWTH Alignment and choices Attention More Products
  13. 13. RankHammer @armondhammer 13 HIRING SETUP MAINTENANCE ENTERPRISE methodical statistical SMB efficient intuitive
  14. 14. RankHammer @armondhammer PROCESS 14
  15. 15. RankHammer @armondhammer TRADITIONALAGENCY It works
  16. 16. NOW WHAT? Where do you go from #1
  17. 17. RankHammer @armondhammer WHENYOU’RE UP It’s a long way down 17
  18. 18. RankHammer @armondhammer SEOISTHE LEGALTEAM Defense, not offense 1 8
  19. 19. RankHammer @armondhammer 19
  20. 20. RankHammer @armondhammer EXPENSES A lot becomes a luxury Q5 Q6 Q7 Q8 Q9 Q10 Chart Title Revenue Expense 20
  21. 21. RankHammer @armondhammer WHY ITS HARD TO CUT Inventory Hours 21
  22. 22. RankHammer @armondhammer NEAR DEATH (OFABUSINESS) 22
  23. 23. RankHammer @armondhammer RESET Bad habits loom large 23
  24. 24. RankHammer @armondhammer24
  25. 25. RankHammer @armondhammer NEW SOURCES 25
  26. 26. RankHammer @armondhammer NEW OPTIONS
  27. 27. RankHammer @armondhammer ARTICULATE HOW WE’RE DIFFERENT 27
  28. 28. RankHammer @armondhammer BACK TO STRATEGY 28
  29. 29. RankHammer @armondhammer CLEAR PRIORITY 29
  30. 30. RankHammer @armondhammer NO ONE LIKES MEETINGS
  31. 31. RankHammer @armondhammer HOWABOUT NOW Not back yet, but… 0 0.5 1 1.5 2 2.5 3 Q11 Q12 Q13 Q14 Q15 Q16 Revenue Revenue High Point 31
  32. 32. THANK YOU Steve Hammer 972 322 4571 steve@rankhammer.com https://rankhammer.com FIRSTUP CONSULTANTS 32

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