2. What is Social Media? social media is simply people having conversations with each other and sharing information through online channels
3. Why? Shift in expectations Conversation vs. One Way Channel Emphasis on Track-ability, Measurability Web Presence vs. Website Real Time Information
4. What is your why? Your customers are already there and you canmeet them there for: Public Relations Marketing Loyalty Thought-Leadership Customer Service Collaboration Networking Lead Generation Research
5. Leaders in the Industry Largest social site Largestmicroblogging Largest professional social site Largest content tracking sites Largest video content
6. How can you use these channels for your business?
7. By the Numbers 600 million + visits per day 2.5 million Georgia users over 35. 30,560 users 18 and older in Rome. 18,720 Rome users are over the age of 30.
10. Slide five Examples Retail: Ford Thrive! Weight Loss BumbleBee Foods Nonprofit: Friends of GA State Parks Rome Area History Museum .
11. History Premiered March 2006. Founded by Evan Williams, the man who introduced the world to the word “blog”. Purpose: micro-blogging service that allows users to post their latest updates within a 140 character limit. (Which is about this long.)
12. By the Numbers 18M by 2009; 175M currently 140M tweets per day $400M in funding following $3.7B valuation
16. History Premiered in 2003. Founded by PayPal board member, Reid Hoffman. Purpose: a free business social networking site that allows users who register to create a professional profile visible to others.
17. By the Numbers There are over 50 million users. Currently all Fortune 500 Companies are represented, with all but one featuring C-level executives.
20. History Premiered in 2006. Also founded by former PayPal employees, purchased by Google in 2006. Purpose: allow people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.
21. By the Numbers Over 1 Billion videos are viewed daily. More than 200,000 videos are uploaded a day, and about 20 hours of video per minute. 51% of viewers visit YouTube weekly or more, and 52% between the ages of 18-34 share videos often with friends and colleagues.
