This document discusses using social media for innovation efforts. It suggests that social media can generate more ideas faster by identifying innovation partners and getting market insights. It also notes that social media can promote a company's innovation capabilities. However, it cautions that not all companies understand social media's benefits yet and that purpose, content strategy, and an innovation culture are needed for success.
Using Metrics for R&D and Innovation - Innovation MasterClass May 5
Social Media for Innovation Efforts - FEI 2013
1. Social Media for Innovation Efforts
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2.
3. Faster pace, shrinking window of opportunity,
less time for cash cows
Timing is more important than ever!
Open innovation and biz model innovation are
key for becoming competitively unpredictable!
Future winners make communities work!
4. P&G talk the talk – for o
media are key driverswill they walk the walk?
5. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework
7. Don’t mess up like Intuit!
Persistency / consistency is key…
…for becoming preferred partner of choice
8. Is there really a need?
What (business) value can you offer?
Passionate people work with facilitators!
You need a strong communication plan!
9. …tools, services and platforms that drive virtual
interaction and involvement for innovation efforts
Crowdsourcing, communities, Twitter and LinkedIn
Social media can also work for BtB companies!
17. Generate more ideas, faster
Identify and interact with innovation partners
Get market and competitor insights
Promote corporate innovation capabilities
18. What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As
19. Management = What’s in it for them?
Lack of time leads to Catch 22
Facilitators must educate – up as well as down
20. Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate
21. No networking culture, no innovation culture!
Direction, training, time are key for success!
22. Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!