My latest presentation slides on making open innovation work.

1. MakingOpen Innovation Work
- Going from the Why to the How
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2. We have no choice!
Innovation is about connecting the dots
Social media is about connecting the dots

3. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework

4. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011

5. Partnerships, alliances, consortia, networks
Directed
Supplier Summits, Entrepreneur Days
Instructions
Directive, invitational Directive, participative
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation

7. ARLA COLOPLAST GRUNDFOS LUNDBECK
LEGO VESTAS NOVOZYMES
DONG
Cycle time, money, IPR and conservatism

8. media are key drivers forterm is gone in 5-7 years!
Open innovation as a o

9. Hit the window - organize for fast pace, fast change
Crack the X – middle managers / leaders are key!
Build sandboxes – and learn from failure
Become better communicators (all stakeholders)

10. Support and facilitate business units
Expect pushback – Skeptics, legal, communication
Learn from others – not just at the start!
Make communities work!

11. Mindset: We are bigger than you vs fair deals
No networking culture; no innovation culture
No direction, no resources (training and time)
Don’t turn me off! (portals, legal docs, handlers)

12. T (Top Down): Get the executives onboard
B (Bottom Up): Get employees engaged, involved
X (Across): Middle managers is biggest challenge
O (Outside): Bring in external input, resources

14. No universal package –
fit to your organization

15. Why big companies
need small companies

16. #1 They live on the cutting edge!
#2 They break the rules and take more risks!
#3 They are closer to markets!
Big companies bring scale and access to markets!

17. Innovation strategy vs entrepreneurship (do or die!)
Speed – who understands / manages the business?
Following vs breaking rules, attitude towards risks
Driver’s seat vs back seat

18. Why things go wrong

19. #1 Trust is not established!
#2 They don’t do the homework!
#3 More focus on own gains rather than win-win!

20. Create simple letter of understanding that
outlines working principles for partnership

21. Set expectations upfront to avoid the “false
positives” mode

22. Don’t end up negotiating with a closed
innovation mindset

23. Individuals really make the difference
Stakeholder management and early wins are key
Where are the personal goals, the BHAGs?
People, first, processes next, then ideas

25. Holistic view: Go beyond products
Networking, communication skills
Key role is to facilitate, integrate

26. Direction, training, time – and courage to
leave comfort zone, experiment, be visionary!

27. Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!