1. Open Innovation / Social Media
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
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2. We have no choice!
Innovation is about connecting the dots
Social media is about connecting the dots

3. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework

4. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011

5. Partnerships, alliances, consortia, networks
Directed
Supplier Summits, Entrepreneur Days
Instructions
Directive, invitational Directive, participative
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation

7. TINE STOKKE STATOIL PHARMA
Cycle time, money, IPR and conservatism

8. Hit the window - organize for fast pace, fast change
Support, facilitate business units (educate up/down)
Experiment, iterate – and learn from failure
Become better communicators (all stakeholders)

9. No networking culture, no innovation culture!
Purpose, training and time
Committed executives and high-level managers

10. T (Top Down): Get the executives onboard
B (Bottom Up): Get employees engaged, involved
X (Across): Middle managers is biggest challenge
O (Outside): Bring in external input, resources

11. Individuals really make the difference
Stakeholder management and early wins are key
Where are the personal goals, the BHAGs?
People, first, processes next, then ideas

13. Holistic view: Go beyond products, technology
Networker, communicator, intrapreneur, influencer
Adaptive, tolerance for uncertainty, optimist
1) Innovation leaders and 2) intrapreneurs

14. “Hiring T-shaped people is more complex than
hiring I-shaped people. The more complex
your requirements are for people, the more
contact you need with these people before you
hire them.” Tim Brown, IDEO

15. “When someone tries to innovate within a
traditional organization, few will understand
what he/she is doing, but everybody will
understand who is a trouble-maker.
After the innovation has been embraced by the
organization, few will remember who started it,
but everybody will remember who was a
trouble-maker.
This is the dilemma encountered by many
A career path for troublemakers? for
intrapreneurs - they risk punishment
success.”
Credit: David Nordfors

16. media are key drivers forChanger for Innovation
Social Media: A Game o

17. …tools, services and platforms that drive virtual
interaction and involvement for innovation efforts
Crowdsourcing, communities, Twitter and LinkedIn
Social media can also work for BtB companies!

18. Identify and interact with innovation partners
Generate more ideas, faster
Get market and competitor insights
Promote corporate innovation capabilities

21. www.hootsuite.com

22. Who are the future innovation winners?
Make ecosystem visible and connect partners
Physical and virtual interaction goes hand-in-hand
Fast, simple, mobile – Innovation App Consortium?

23. What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As

24. Management = What’s in it for them?
Lack of time leads to Catch 22
Facilitators must educate – up as well as down

25. Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate

26. Direction, training, time – and courage to
leave comfort zone, experiment, be visionary!

27. Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!