Social media for corporate innovators and entrepreneurs June 15
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Social media for corporate innovators and entrepreneurs June 15
- 1. Social Media for Corporate Innovators and Entrepreneurs - Add Power to Your Innovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
- 2. media are key drivers forChanger for Innovation Social Media: A Game o
- 3. …tools, services and platforms that drive virtual interaction and involvement for innovation efforts Communities, idea platforms, Twitter and LinkedIn Go beyond customer service, marketing, B2C!
- 4. Identify and interact with innovation partners Generate more ideas, faster Get market and competitor insights Promote corporate innovation capabilities
- 5. Discovery: HIGH Incubation: LOW / HIGH Acceleration: HIGH Internally: HIGH
- 6. Whirlpool, GSK on LinkedIn SAP, IBM and Psion tap into communities GE got valuable insights with Ecomagination Sanofi-Aventis got 4-5 years of ideas in six months
- 8. What’s in it for me? Purpose is not defined Too many digital visitors; few residents No proven first-mover effect, more Qs than As
- 9. Benefit today No benefit today, BUT future expectations No benefit today, AND no future expectations Innovation (R&D, product & process development) Do not know In which ways has your organization benefited from the use of social media? (external focus) Increased feedback and inspiration to product- and process development with customers and external partners Improved market insights, trends, technology development, competitor initiatives etc. The open innovation process has a positive impact on the market – before marketing and sales Improved access to cooperation with external innovation partners Faster development cycles related to the development of new products and processes Credit:SocialSemantic.eu
- 10. Understand OI strengths / weaknesses Map social media competence / opportunities Experimentation + Documentation = Change Get corporate guidelines in place
- 11. 11
- 12. Researchers Communicators (writers, but not corpcomm!) Networkers and speakers (real world) Digital natives
- 13. Employees are not individuals Creative commons, equal share Layer approach in communities Let go of IP
- 14. Direction, training, time – and courage to leave the comfort zone and be visionary!
- 15. Cases, Webinar, Questions? www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
- 16. 13.15: Morning reflections 13.30: Dealing with IP issues 14.30: Break 14.50: Communicating through Social Media 15.30: Other issues 16.00: Closing remarks www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Google+: Stefan Lindegaard
- 17. Make ecosystem visible and connect partners Build on the ideas of others Share quality insights and develop skills Physical and virtual interaction goes hand-in-hand
Notas del editor
- the mindset you need
- it happens everywhere, a pharma company LinkedIn story explain how some of the tools / services can help innovation