1.
T E C H N O L O G Y
=
M A R K E T I N G
STEFANO MOSCON I

2.
STEFANO MOSCONI
People oriented & Marketing lover
Tech-entrepreneur
TECHNOLOGY
MARKETING
ENTREPRENEURSHIP
PEOPLE

3.
Technology companies
Facebook
Share of revenues from advertising
Apple Alphabet Microsoft Facebook Amazon.com
97%
Alphabet
Shares of revenues from advertising89%
MARKET CAP
WWW.HELIXCAR.COM
SOURCES: FORBES GLOBAL 2000 REPORT 2016; FACEBOOK AND ALPHABET FILINGS

4.
“Marketing is how technology
gets funded in a digital world”

5.
A brief history
MOSAIC IS RELEASED
First browser that combines pics and text
YAHOO! IS BORN
A directory of the internet
1993
1994

6.
GOOGLE IS BORN
The search engine of the internet
Google AdWords
1996
2000
FACEBOOK LAUNCHES
The social media
2004

7.
Smartphones arrive 2007

8.
In a nutshell
Internet connected
computers
Google connected us to
information
Facebook connected
us to each other
Smartphones connected
us anywhere anytime


9.
A fundamental need of
human beings to connect to
each other and to the things
they love

10.
MONTHLY ACTIVE USERS
Users that login every month in
Facebook
1.8 bn
USA CHINA+>
SOURCES: FACEBOOK FINANCIALS FY2016

11.
Potential stories for a
user on an average day
1500
Stories pushed
by Facebook
300
SOURCES: FACEBOOK BLOG

12.
"
# LIKES
The more engagement the more the post
will be boosted
# FOLLOWERS
The more the network the more
chances your post is boosted
"
Algorithms, algorithms, algorithms
Up to 100,000 factors are evaluated to determine if a post is shown to a user
Ŏ

13.
Organic reach
Facebook Twitter Instagram Linkedin
1-2% 3-4%
10-15%
18%
Facebook Twitter Instagram Linkedin
Engagement
5%
0,3%0,6% 0,1%
Ŏ"
Number of interactions per post per followerNumber of views per post per follower
Pay to Play
SOURCES: ADWEEK ; HUBSPOT ; MARKETINGLAND ; INVESPCRO ; FORRESTER ; BUFFER ; BRITEMIND ANALYSIS

14.
MICROSOFT 2017 LINKEDIN2018
The most used Office suite in the world, CRM, Business
Intelligence
User Profiles467M
B2B referrals 80%
SOURCES: LINKEDIN DATA

15.
Where is Google?
46%46%
40%
14%
40%
Link Referrals! SOCIAL MEDIA
SEARCH

Search Queries per day3 bn
Search market share80%
Gmail accounts1 bn
Android Market share86%
SOURCES: GOOGLE ; PARSELY ; NETMARKETSHARE

16.
86% OF FACEBOOK
REVENUE ARE
FROM MOBILE
49% OF GOOGLE
REVENUE ARE
FROM MOBILE
BY 2020 5BN ADULTS WILL
OWN A SMARTPHONE
Internet is becoming (almost) only mobile
Mobile will not be anymore just a way how we access internet
 "

 " 
SOURCES:ANDREESSEN&HOROWITZ ; FACEBOOK ; GOOGLE

17.
In a nutshell
Facebook great for
paid reach
Google remains the king
of search
Microsoft + LinkedIn
a strong force in B2B
Instagram still great for
engagement (but
Snapchat is picking up)
 Mobile first becomes
mobile only

18.
THE FUTURE

19.
Macro Trends
PICTURES VIDEO LIVE VIDEO
TOUCH CHAT VOICE
Ǵ
AR/VR

20.
Videos
Videos watched on Snapchat
per day in Q1/2016
Q4:14 Q1:15 Q2:15 Q3:15 Q4:15 Q1:16
10bn
Growth in a single quarter25%
NUMBER OF VIDEOS WATCHED ON SNAPCHAT
SOURCES:KPCB

21.
MOBILE VIDEO
USER GENERATED CONTENT
SOURCES: ERICSSON MOBILITY REPORT 2016

22.
Up to 70% of video traffic on any network
is generated by YouTube70%
Yearly revenues from
YouTube ads
for Alphabet (Google)
$10B
360° AND LIVE
You can experience YouTube
In 360 degrees or stream Live Video
already today
Ǵ 360° LIVE
SOURCES: GOOGLE ; ERICSSON MOBILITY REPORT 2016

23.
OF EXECUTIVES PREFERS
TO WATCH A VIDEO
RATHER THAN READ
AN ARTICLE
60% ABANDON A VIDEO
LONGER THAN THIS
Video is effortless
to consume
59% 2 min
◎ PRECISE TARGETING
SOURCES: WECAPTURE; FORBES ; BUSINESS INSIDER

24.
2014
Facebook acquires
Oculus
2016
Google launches
Daydream
AN $80 BILLION INDUSTRY BY 2025

25.
CHEAPER REQUIREMENTS
AR works on current smartphones
(if you can forgive the battery drain)
$
MORE SOCIAL EXPERIENCE
AR does not block out the world!
MIXES REAL AND VIRTUAL
AR adds a layer on top of what
already exists, it does not create
a new reality
INTERNET USERS THAT PLAYED
POKEMON GO9%

26.
Messages sent via Whatsapp
daily (3x SMS volume)
60bn
Messaging app retention after
12 months vs all other apps5x
The amount of time
spent on a messaging apps
58
min/day
Percentage of global population
that has a messaging app
installed
60%

27.
2015
Amazon launches
Echo
2016
Google launches
Home

28.
MOBILE VIDEO
USER GENERATED CONTENT
SOURCES: KPCB ; VOICELABS

29.
In a nutshell
Video and Live Video
growing exponentially
AR a more concrete
opportunity than VR
Beyond the app
paradigm with
messaging based
interfaces
Conversational/Voice
interfaces might be a
huge opportunity
Ǵ

30.
Marketing and Technology are the
two forces that are fueling the future

31.
STEFANO MOSCONI STEFANO MOSCONI@ZZSTE
Connect with me ;)
@INSTEZZ
ȗ
@STEZZ BRITEMIND.IO

32.
THIS PRESENTATION HAS BEEN COMPILED FOR INFORMATIONAL PURPOSES ONLY AND
SHOULD NOT BE INTERPRETED AS A SOLICITATION TO BUY OR SELL SECURITIES
IN ANY ENTITY.
THE PRESENTATION RELIES ON DATA AND INSIGHTS FROM A WIDE RANGE OF SOURCES AS WELL AS BRITEMIND
OWN INSIGHTS AND DATA, WE CITE SPECIFIC SOURCES WHERE DATA ARE PUBLIC
D I S C L O S U R E
"
THIS WORK IS LICENSED UNDER A
CREATIVE COMMONS ATTRIBUTION 4.0
INTERNATIONAL LICENSE.