Term 2 tutorial 1 T35 & T40

1. COMM 202 TUTORIAL 1
INTRODUCTIONS & SKILLS MATRIX
T35 & T40
TA: Stella Cho

2. LET’S GET SOME ADMIN STUFF OUT OF THE WAY
tinyurl.com/202tinder
We need your emails to send you reminders! Please go to
this link and fill out the information (60 seconds!)
Please bring your name cards to tutorial, this is how I
will be tracking your attendance and participation!

3. 1. Attendance
2. Get to know your TA (aka me)
3. Course expectations
4. Putting together your Skills Matrix
5. Action items
OUR AGENDA FOR TODAY

4. WHO AM I?

6. SCHOOL LIFE
Brand Management
Mentorship Program
Year 1
Year 2
Year 3
Year 4
Global case
competitions

7. WORK EXPERIENCE
Year 1
Year 2
Year 3
Year 4

8. STRENGTHSQUEST
Consistency
Futuristic
Discipline
Positivity
Significance
ØBalance and fairness are important to me
ØI am energized by thinking of the future
ØI need to plan and set timelines
ØI approach life with a positive attitude
ØMy motivation stems from an intrinsic
desire to be successful

10. SOME OF MY INTERESTS

11. TIMES THAT I’VE FAILED…
In the first BMMP lab, I was
called out by one of the
mentors as one of two
students who weren’t
participating enough
During CPG recruit in 3rd year,
I was rejected by P&G and
Pepsi after first round
interviews

12. … AND HOW I BOUNCED BACK
In the first BMMP lab, I was
called out by one of the
mentors as one of two students
who weren’t participating
enough
During CPG recruit in 3rd year, I
was rejected by P&G and Pepsi
after first round interviews
Recognized as one of the key
leaders in the group
presentation lab, and made it
into the competitive resume
book at the end of the program
Received offers from four other
CPG companies (and accepted
the one from Labatt!)

13. COURSE EXPECTATIONS

14. …safe place to practice
Treat this course like a…

15. IT’S ALL ABOUT PROFESSIONALISM
What this looks like in class..
• Contributing and sparking in-
class discussions
• Using proper in-class/email
etiquette
• Being punctual and prepared for
each class
• Not using technology during class
• NOT PLAGIARIZING
..and how it impacts your final grade
10% of your
course
mark

16. …BUT THAT DOESN’T MEAN
YOU CAN’T BE YOURSELF!
In fact, you should!
• It makes you more relatable and
likeable
• It helps you build trust and form
relationships
• You’ll be happier and most satisfied
in your professional pursuit

17. WEEKLY TUTORIAL ASSIGNMENTS
Most tutorials, you will have to prepare
one assignment, such as:
• StrengthsQuest reflection
• Skills Matrix draft/presentation
• LinkedIn profile
• Job posting research
• Resume & cover letter drafts
Each assignment is worth ~2% for a
total of 10% in the course
Assignments will be collected in the first 5 minutes of class. All
assignments handed in late will receive a grade of zero!

18. How do I get a good grade?
• Show up to class
• Complete all the
assignments
• Don’t miss deadlines
Put in you full effort now, so
you can do less later.

19. PUTTING TOGETHER A
SKILLS MATRIX

20. WHAT YOU WILL NEED TO DO
Produce:
1. 6 positive STAR stories
2. 2 failure stories
*Rubric can be found on the COMM 202 blog: Assignments > Skills Matrix > Marking Rubric (bottom of page)

21. WHY IS THE SKILLS MATRIX IMPORTANT?
Skills Matrix (positive STAR & failure stories)
Week 6 – 8: Cover Letter
Week 6 – 8: Resume
Week 10 – 12: Interview
The Skills Matrix will
help you clearly
articulate your
experiences and
strengths to employers
during the application
and interview process.
It will act as the
foundation for the rest
of your professional
toolkit.
Professional
toolkit

22. WHAT ARE POSITIVE STAR STORIES?
A positive STAR story is a
structured example of a time
when you exhibited a personal
strength or skill.

23. STEP #1: TRANSLATING YOUR SKILLS INTO STRENGTHS
1. Consistency
2. Futuristic
3. Discipline
4. Positivity
5. Significance
Strengths Quest themes Skills
Integrity, goal-oriented, project
management, action-oriented,
problem solving, critical thinking,
motivation, determination, initiative,
leadership

24. STEP #2: COMMUNICATING YOUR SKILLS WITH “STAR”
STATEMENTS
Situation
• Context
•Who?
•What?
•When?
•Where?
Task
• The objective,
issue or obstacle
you had to over
come.
•Why is this story
significant?
Action
• The “how”
•What did you
consider/ do to
overcome the
situation
•What skills were
applied
•Your vs. team
actions
Result
• What was the
result of your
actions/decisions
?
•How are they
relevant to the
skill/job?
•Needs to be
employer centric
Link
• The Lesson
•How will I use this
in the future?
Skill demonstrated: Initiative
Fill out the 5 areas for each of your skills

25. STEP #2: COMMUNICATING YOUR SKILLS WITH “STAR” STATEMENTS
Fill out the 5 areas for each of your skills
Skill demonstrated: Initiative
Situation Task Action Result Link/Lesson
This past summer, I
worked at a sports
technology firm as a
digital marketing intern.
I was tasked with
revamping the firm’s
entire Google AdWords
structure. I had no
experience using Google
AdWords, but was given a
$20 daily budget and
assigned this task with
no training and little
guidance.
I educated myself on the
tool using online
research. I conducted
analysis on historical
AdWords data, filtering to
remove outliers and
identify trends. In my
analysis, I noticed that
the firm was paying for
ads on mobile devices;
however, this channel
had not driven a single
lead and had cost over
$3,500 in clicks. I
presented this to my
manager and
recommended disabling
ads from showing on
mobile devices.
The Vice-President of
Communications
commended me for my
ownership of the project
and for catching a costly
unnecessary expenditure
that the firm wasn’t
aware of.
I am a highly proactive
individual and will be
constantly searching and
pursing for opportunities
to create an impact in all
of the work that I do.

26. WHAT IS A FAILURE STORY?
A failure story is an example of
a time when something went
wrong and the lessons you
learned and steps you took to
correct the issue.
These types of questions are
very likely to come up in
interviews – and ones that you
definitely need to prepare
ahead of time for!

27. HOW TO CREATE A FAILURE STORY
Situation
• Context
• Who?
• What?
• When?
• Where?
Misstep
• What did I do
wrong?
• How am I
accountable
for the
mistakes
made?
Failure
• What
happened as
a result of
my actions?
Lesson
• What did I
learn through
this failure?
Action Steps
• How did I
overcome OR
what will I do
now?

28. HOW TO CREATE A FAILURE STORY
Situation
• Entered the
National
Consulting
Case
Competition
with a team
3 others
• This was the
first case
competition
for most of
us
Misstep
• Before
presenting, I
started to
psych myself
out and loss
confidence in
myself,
became very
nervous.
• During the
presentation,
I forgot what
I was going
to say
Failure
• As a result,
our
presentation
did not have
a cohesive
story line and
we did not
make it into
the finals
Lesson
• I learned two
things: 1)
believe in
yourself is
extremely
important,
and 2) we
are all
human and
it’s OK to
mess up
Action Steps
• I was
resilient and
didn’t let this
experience
deter me
from
entering into
other case
competitions
• I practiced
with other
smaller-
scaled
competitions
and re-
entered the
following
year

29. WHAT A GOOD FAILURE STORY WILL DEMONSTRATE
RESILIENCE AUTHENTICITY WILLINGNESS TO
LEARN

30. RSVP for office
hours on COOL
1. Tuesday, Jan 23rd
12:30 – 2pm
2. Thursday, Jan 25th
12:30– 2pm
3. Tuesday, Jan 30th
4 - 5:30pm
***Locations have not
been confirmed, but will be
somewhere in Henry Angus

31. ACTIVITY TIME!

32. TAKE OUT A PIECE OF PAPER AND ANSWER:
1. What is a career path that you have always wanted to pursue, but
feel intimidated or discouraged from actually pursuing it?
In other words – if money wasn’t an issue, what would you be doing?
2. What does success mean to you?
3. Visualize a typical work day that is 5 years from now. Describe your
surroundings, who you’re talking to, and what kind of state are you
in? Do not write your job title or the company name.

33. Keep this piece of
paper and we will
revisit during our last
tutorial.

34. ACTION ITEMS
1. Sign up for 1-on-1s (optional) with me:
www.tinyurl.com/202dates
2. Skills Matrix drafts due in tutorial on Jan 26th at the
start of class: 2 positive and 1 failure stories (you will be
presenting this in small groups)
3. Final Skills Matrix copy due before 11:59PM on Jan 31st
on Turnitin: 6 positive and 2 failure stories
4. Pay course fee @ HA 443
5. Book your BCC coaching appointment!
6. Next week is lecture!

35. WANT TO GET IN TOUCH?
1. Email:
comm202.8@sauder.ubc.ca
2. 1-on-1s next week:
tinyurl.com/202dates (email me if
you can’t make these dates)
3. Tutorials: feel free to approach
me before or after
4. Office hours: Jan 23rd, 25th, 30th
(sign up on COOL)

36. QUESTIONS?
Thanks for a great first tutorial!