Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

HPX44- The True Power of User Research

18 visualizaciones

Publicado el

In this slide, you'll learn how to use qualitative and quantitative UX research data to boost team work and help generating idea that can growth your target index!

Publicado en: Diseño
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

HPX44- The True Power of User Research

  1. 1. The True Power of User Research Growth
  2. 2. STELLA HSIAO Cobinhood UX researcher
  3. 3. ScienceGrowth Team work My Experience We Will Talk About These The Knowledge Spiral Between Learn and Use How To Boost Your Viability The Importance of Hypothesis and Test Story-Telling and Questioning
  4. 4. NTU Psychology Fundamental Knowledge from School My Experience The Knowledge Spiral Between Learn and Use Psychological Testing Experiment Methods Psychological Statistics Cognition Psychology Sensation & Perception Biological Psychology Consumer Behavior Social Interaction Culture Influence
  5. 5. Photo by Mathew Schwartz on Unsplash first question Are These Knowledge All Real?
  6. 6. My Experience The Knowledge Spiral Between Learn and Use NTU Psychology Fundamental Knowledge from School
  7. 7. Beijing Shanghai Guangzhou Taipei Kaohsiung
  8. 8. 100+
  9. 9. My Experience The Knowledge Spiral Between Learn and Use What I learned What I saw What I thought
  10. 10. Photo by Mathew Schwartz on Unsplash Second question What After Exploration?
  11. 11. My Experience Phase I. Aim For Know NTU Psychology Fundamental Knowledge from School Explore Trending Consumer Behavior aim to provide a concept which can let other groups use this as foundation to invent new product.
  12. 12. My Experience Phase I. Aim For Know Design Thinking Process
  13. 13. My Experience Phase I. Aim For Know Design Thinking Process
  14. 14. My Experience Phase II. Aim For Design Design Thinking Crossing Know to Design, Exploring The Meaning Behind Behavior
  15. 15. My Experience Phase II. Aim For Design
  16. 16. My Experience Phase II. Aim For Design Desirability Viability Feasibility Human Technology Business Inovation
  17. 17. Viability Business My Experience Phase II. Aim For Design Desirability Feasibility Human Technology
  18. 18. Photo by Mathew Schwartz on Unsplash Third question Does Research Can Really Make Money?
  19. 19. My Experience Phase III. Aim For Growth Market Design For Growth, Design For Making People Willing To Pay
  20. 20. E-Commerce The Only Mighty Goal is Making Money Growth How To Boost Your Viability Revenue Goal of 2018 50%
  21. 21. E-Commerce The Only Mighty Goal is Making Money Growth How To Boost Your Viability Revenue Goal of 2018 Traffic x CVR x AOV
  22. 22. Unlimited Wants & Limited Resources
  23. 23. To Do List 1. Item Page 2. Cart 3. Marketing Event Interaction 4. Social Referral 5. Mobile App
  24. 24. Several Products +) Several Projects Pathetic Programer
  25. 25. PM 1 PM 2
  26. 26. Growth Centered Research Plan
  27. 27. To Do List 1. Item Page 2. Cart 3. Marketing Event Interaction 4. Social Referral 5. Mobile App
  28. 28. To Do List 1. Item Page 2. Cart 3. Marketing Event 4. Social Referral 5. Mobile App Traffic x CVR x AOV 15000 10000 1000 2000 3000 2.75 3.60 1.12 0.34 6.95 1050 1340 900 1250 1500
  29. 29. To Do List 1. Item Page 2. Cart 3. Marketing Event 4. Social Referral 5. Mobile App Traffic x CVR x AOV 15000 10000 1000 2000 3000 2.75 3.60 1.12 0.34 6.95 1050 1340 900 1250 1500 43,312,500 48,240,000 1,008,000 850,000 31,275,000
  30. 30. Growth Centered Research Plan with Passion
  31. 31. North Star Metric Define The Biggest Value You, As An UX Research, Aim To Bring To USER Growth How To Boost Your Viability Desirability Viability Feasibility Human Technology Business
  32. 32. North Star Metric Define The Biggest Value You, As An UX Research, Aim To Bring To USER Growth How To Boost Your Viability Product Strategy Leading Revenue Customer Value
  33. 33. North Star Metric Define The Biggest Value You, As An UX Research, Aim To Bring To USER Growth Uber’s North Star Metric Product Strategy Customer Value Leading Revenue match time between user and driver
  34. 34. Loyalty User Explore Their A!HA! Moment, And Try To Copy Their Experience To Others Growth How To define Your Product’s North Star Metric Persona User Journey Map
  35. 35. Get To Know Why They Love Your Service Use Proper Words To Convince Customized And Personalized Understand How They Get Through Obstacle Scale Up These People …… Growth Use Of Persona
  36. 36. Growth Use Of User Journey Map A!HA! Moment How User “EXPERIENCE” The Value You Deliver AARRR How To Extend Life Time Value
  37. 37. How To Boost Your Viability Growth Use What You Learn Try using everything you learn from this world, and don’t let them be a theory with no impact. Never Forget Empathy All you do need to lead revenue, but never forget your user, never forget human. Focus On Your North Star Combine user value and business revenue, and always keep this target in mind. Deconstruct Your Goal Deconstruct your main goal into specific tasks, can make you clarify the priority.
  38. 38. Let Evidence Talk Combine Qualitative and Quantitative Research To Speak For Your Suggestions The Importance of Hypothesis and Test Science Hypothesis Test
  39. 39. Interview Insight Not Only Your “Intuition” Best way to get hypothesis Correlation Regression Function Data Analytic Know What, Not Why Know Why, Not How Connect 2 Variables Predict Result
  40. 40. SUS = 62.5
  41. 41. SUS = 62.5 LoyaltyAverage Order Value Return Rate click page Conversion Rate Duration flow Bounce Rate
  42. 42. Better Done Than Perfect Best way to Test There Is No Perfect or Truth
  43. 43. A B
  44. 44. Best way to Test A/B Test Control Variables Set-Up Priority Accept Failure
  45. 45. Team work Story-Telling and Asking Questions
  46. 46. Be Challenged By Other Team’s Member?
  47. 47. Team work
  48. 48. reference:http://web.math.sinica.edu.tw/math_media/d322/32201.pdf
  49. 49. Story Telling and Asking Questions Team work Photo by Becca Tarter on Unsplash 1. Let User Talk Vividly 2. Deliver A Scenario or An Imagination 3. Fit In A Scene That Everyone Might Encounter
  50. 50. ScienceGrowth Team work My Experience We Will Talk About These The Knowledge Spiral Between Learn and Use How To Boost Your Viability The Importance of Hypothesis and Test Story-Telling and Questioning
  51. 51. take away for you Desirability Viability Feasibility Human Technology Business Inovation Have Confidence Making Money By Your Research Knowing You’re Study For Better Human Future Share The Story And Rolling The Team UXR Value
  52. 52. QA. Any thing

×