1. 9/28/08
Integra@ng Social Networking in
Your Associa@on
Presented by:
Stephen Nold
13033 Pond Springs Road, Suite 203
Aus@n, Texas 78717
512.310.0628
stephen@advontech.com
www.mee@ngtechonline.com
www.stephennold.com
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Topics
• Defini@on of Social Networking
• Impact on Associa@ons and Events: Real World
Examples
• ROI considera@ons: Is it @me for your
organiza@on?
• Deploying Social Networking: Three Key
Factors
• Resources
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Defini@on
• Focus on building online communi@es around
shared interests
• Example – Google Groups cycling team
• In Context – Bigger framework is Social Media
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2. 9/28/08
Categories of Social Media
• Social Networking
• Blogs
• Photo
• Wiki
• Podcas@ng
• Bookmarking
• RSS Feeds
• Aggregators
• Widgets
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Associa@on Applica@on
• Tradeshow industry tools for Social
Networking has been around for 20+ years
• Sizzle a`er Virtual Tradeshows bust
– RFID
– Networking
• Addresses the customer (exhibitor)
sales cycle
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Industry Suppliers
• IntroNetworks
• a2zInc.
• BDMetrics
• LeverageSo`ware
• eXtremeNetworking
• MatchEvents
• IndustryConnect – content genera@on for
exhibitors
• TSNN – video produc@on
• Quo@ent
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Impact on Associa@ons and Events:
Real World Examples
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ROI considera@ons
• Two immediate applica@ons of social networking
– Enhancing Associa@on member community
– Exhibitor Tradeshow sales cycle
• Who is foo@ng the bill?
• Change ROI Equa@on into TCO
• Social Media can be about Awareness, Visibility
and promo@ng your message
• Can also be directly @ed to revenue
streams
– Hanley Wood – Increased sponsorship sales
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Three Keys
Be strategic
Approach all new solu@ons in strategic
framework – resist tac@cal solu@ons
Conduct the research
Evolve
Challenge your organiza@on and your
members to embrace and adopt
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4. 9/28/08
Resources
• IAEE expo expo eMERGE Technology track
• Mee@ngTechOnline.com
• MPI wiki
• MPI and PCMA LinkedIn and FaceBook
• Mee@ngTechOnline Summit 2008
• PageFlakes
• Quo@ent
• Tradeshow Week Event Tech blog
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