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Google Search Console - Jenseits der Basics - SMX 2019

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Meine Folien zu meinem Vortrag auf der SMX 2019 zum Thema Google Search Console und wie man viele Beschränkungen mit Hilfe der API und Google Data Studio umgeht. Google Data Studio Vorlage inklusive.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Google Search Console - Jenseits der Basics - SMX 2019

  1. 1. diva-eAdvertising | Google Search Console – Jenseits der Basics Jenseits der Basics
  2. 2. diva-eAdvertising | Google Search Console – Jenseits der Basics Stephan Walcher 2© 2019 diva-e Advertising • Head of SEO One Advertising GmbH (diva-e Gruppe) • Suchmaschinenoptimierung seit 2006 • Frühere Stationen: Microsoft Bing und Inhouse SEO für MSN.de, Catbird Seat, 1&1, Ryte.com (OnPage.org) • SEO aus Leidenschaft
  3. 3. diva-eAdvertising | Google Search Console – Jenseits der Basics SEO 2006 vs. heute 2006 SEO Meta Keywords Content is King Page Rank Sculpting Backlink Kauf Google PageRank 2019 3© 2019 diva-e Advertising SEO Search Intent UX Page Speed Bounce Rate Mobile
  4. 4. diva-eAdvertising | Google Search Console – Jenseits der Basics SEO 2019 = Daten 4© 2019 diva-e Advertising Microsoft Excel Google Search Console Google Analytics
  5. 5. diva-eAdvertising | Google Search Console – Jenseits der Basics Daten sind wichtig 5© 2019 diva-e Advertising “Without data, you're just another person with an opinion.” William Edwards DEMING Ingenieur, Statistiker, Professor, Autor und Management Consultant
  6. 6. diva-eAdvertising | Google Search Console – Jenseits der Basics SEO vor <not provided> • Keyword + Landingpage + Umsatz, CVR, Transaktionen usw. • 2011 keine Keywords mehr für eingeloggte User • 2013 <not provided> für alle 6© 2019 diva-e Advertising Google Analytics
  7. 7. diva-eAdvertising | Google Search Console – Jenseits der Basics <not provided> hat SEO Verändert • <not provided> Hochrechnungen • Tools die <not provided> lösen • Keyword Quellen • SEO Tools • Google Search Console 7© 2019 diva-e Advertising
  8. 8. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Webmaster Tools 8© 2019 diva-e Advertising Aus den kleinen, netten Google Webmaster Tools …
  9. 9. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console 9© 2019 diva-e Advertising Ist was richtig Cooles geworden
  10. 10. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console liefert mehr Daten 10© 2019 diva-e Advertising Juni 2018 Auch via API Januar 2018 16 Monate
  11. 11. diva-eAdvertising | Google Search Console – Jenseits der Basics Search Analytics - YoY 11© 2019 diva-e Advertising
  12. 12. diva-eAdvertising | Google Search Console – Jenseits der Basics Jahresvergleich im Detail 12© 2019 diva-e Advertising Jahresvergleich Suchanfragen Jahresvergleich Seiten Jahresvergleich Geräte Jahresvergleich Länder
  13. 13. diva-eAdvertising | Google Search Console – Jenseits der Basics SEO Tools vs. Google Search Console by Marcus Tandler 13© 2019 diva-e Advertising • Von 290.000 Keywords gab es nur 2.199 Übereinstimmungen • Die beste Übereinstimmung 14.58% • Durchschnittliche Abweichung von 6 (Pos. 2 = Pos. 8 ) Quelle: https://medium.com/@marcus_54296/how-to-work-effectively-with-google-search-console-data-to- analyze-google-updates-4a2031433241
  14. 14. diva-eAdvertising | Google Search Console – Jenseits der Basics Es gibt leider auch Grenzen 14
  15. 15. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console – Was nicht geht Pro Option nur ein Filter
  16. 16. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console – Was nicht geht Kein REGEX
  17. 17. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console – Was nicht geht Max. Export 1.000 Zeilen
  18. 18. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console – Was nicht geht Kein Domain Vergleich
  19. 19. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console – Was nicht geht Verzögerung 3 Tage
  20. 20. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console – Was nicht geht Unterschiedliche Folder vergleichen Anzahl von Wörtern Keywords clustern Brand vs. Non-Brand Vergleich Trends SEO-Potential
  21. 21. diva-eAdvertising | Google Search Console – Jenseits der Basics Aber es geht doch! 21
  22. 22. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console API →https://developers.google.com/webmaster-tools/search-console-api-original/ 22© 2019 diva-e Advertising
  23. 23. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Data Studio 23© 2019 diva-e Advertising Link: https://datastudio.google.com
  24. 24. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Data Studio - Datenquellen 24© 2019 diva-e Advertising
  25. 25. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Data Studio und Search Console Beim Hinzufügen neuer Datenquellen passiert das meiste automatisch: • Felder werden automatisch erfasst • Der Daten-Typ wird ermittelt • Einfach immer auf Weiter klicken 25© 2019 diva-e Advertising
  26. 26. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console Dashboard 26© 2019 diva-e Advertising DIY Dashboard
  27. 27. diva-eAdvertising | Google Search Console – Jenseits der Basics Ein paar wichtige Regeln 27
  28. 28. diva-eAdvertising | Google Search Console – Jenseits der Basics Daten in der Suchanalyse Metriken • Klicks • Impressionen • CTR • Ranking Positionen Dimen- sionen • Datum • Suchanfragen • Seiten • Länder • Geräte • Darstellung in der Suche • Suchtyp 28© 2019 diva-e Advertising
  29. 29. diva-eAdvertising | Google Search Console – Jenseits der Basics Vorsicht vor aggregierten Werten! 29© 2019 diva-e Advertising
  30. 30. diva-eAdvertising | Google Search Console – Jenseits der Basics Achtung: Dimensionen nicht vermischen Beispiel: 30© 2019 diva-e Advertising Durchschn. Position 6 Keyword Urlaub = Geräte Desktop: Pos. 2 Mobile: Pos. 10 Länder Deutschland: Pos. 1 Schweiz: Pos. 11 Österreich: Pos. 6 Seite URL 1: Pos. 4 URL 2: Pos. 8 Suchtyp WEB: Pos. 3 Image: Pos. 10 Video: Pos. 5 Datum 1.1.2019: Pos. 4 1.2.2019: Pos. 11 1.3.2019: Pos. 3 Durchschn. Position 6 Daten immer filtern, um Durchschnittswerte zu verhindern
  31. 31. diva-eAdvertising | Google Search Console – Jenseits der Basics Alle Google Search Console Daten Immer filtern nach: • einem spezifischen Land • Geräte-Typ • Suchtyp • Darstellung in der Suche • URLs • Datum bei Ranking Positionen 31© 2019 diva-e Advertising
  32. 32. diva-eAdvertising | Google Search Console – Jenseits der Basics Legen wir los 32
  33. 33. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Search Console mit Trendlinie 33© 2019 diva-e Advertising Filter Übersicht Diagramm
  34. 34. diva-eAdvertising | Google Search Console – Jenseits der Basics Jahrestrend (YoY) 34© 2019 diva-e Advertising Info: „Fortlaufende Klicks und Impressionen im angegebenen Zeitraum im Vergleich zum Vorjahr“ SEO: „Steigen SEO-Traffic und Impressionen im Vergleich zum Vorjahr?“
  35. 35. diva-eAdvertising | Google Search Console – Jenseits der Basics Wie suchen User? Wo unterscheiden sie sich? Suchanfragen analysieren
  36. 36. diva-eAdvertising | Google Search Console – Jenseits der Basics Keyword Anzahl 36© 2019 diva-e Advertising Info: Entwicklung der Anzahl der Suchanfragen im Vorjahresvergleich SEO: „Wird meine Seite mit mehr Begriffen als letztes Jahr gefunden?“
  37. 37. diva-eAdvertising | Google Search Console – Jenseits der Basics Keyword Monitoring 37© 2019 diva-e Advertising Interaktiver Keyword Filter SEO: „Wie ranken meine Top-Keywords?“
  38. 38. diva-eAdvertising | Google Search Console – Jenseits der Basics Desktop vs. Mobile 38© 2019 diva-e Advertising
  39. 39. diva-eAdvertising | Google Search Console – Jenseits der Basics Desktop vs. Mobile 39© 2019 diva-e Advertising • Mit welchem Keyword werde ich mobile gefunden? • Sind meine TOP mobile Keywords die gleichen wie auf Desktop? • Veränderung zum Vorjahr • Alle Keywords exportierbar • Kein 1.000 Limit mehr
  40. 40. diva-eAdvertising | Google Search Console – Jenseits der Basics Suchbegriffe nach Mustern klassifizieren und gruppieren Keywords Clustern
  41. 41. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Data Studio – Berechnete Felder Mit berechnete Felder können neue Messwerte und Dimensionen erstellt werden und so Informationen erweitert werden: Beispiel: Transactionale Keywords via Regex Clustern 41© 2019 diva-e Advertising CASE WHEN REGEXP_MATCH(QUERY,'.*kaufen.*|.*bestellen.*|.*buchen.*|.*mieten.*|.*downloa d.*|.*video.*|.*liefern.*|.*günstig.*|.*billig.*|.*preiswert.*|.*leihen') THEN "Transactional„ ELSE „Sonstiges“ END
  42. 42. diva-eAdvertising | Google Search Console – Jenseits der Basics Google Data Studio – Keyword Clustern 42© 2019 diva-e Advertising Mit Hilfe von Regex, lassen sich einfach Keywords automatisiert klassifizieren und gruppieren. Mögliche Keyword Klassifizierungen • Brand vs. Non-Brand • Produktnamen • W-Fragen: enthält z.B. Wieso, weshalb, warum • Transactional: enthält z.B. Kaufen, bestellen • Domain: enthält z.B www. • Anfahrt & Kontakt: enthält z.B. Sprechstunde, Öffnungszeiten, usw. • Anzahl Wörter – Leerzeichen zählen + 1 Kombinierte Filter
  43. 43. diva-eAdvertising | Google Search Console – Jenseits der Basics Suchanfragen Clustering 43© 2019 diva-e Advertising
  44. 44. diva-eAdvertising | Google Search Console – Jenseits der Basics Suchanfragen Länge analysieren 44© 2019 diva-e Advertising Traffic vs. Wörter Traffic vs. Wörter nach Gerätetypen
  45. 45. diva-eAdvertising | Google Search Console – Jenseits der Basics W-Fragen Länge 45© 2019 diva-e Advertising Wie lang sind meine W-Fragen? Info: Lange W-Fragen können durch Voice-Search verursacht werden
  46. 46. diva-eAdvertising | Google Search Console – Jenseits der Basics Welche W-Fragen werden genutzt? 46© 2019 diva-e Advertising Welche W-Fragen werden noch nicht beantwortet?
  47. 47. diva-eAdvertising | Google Search Console – Jenseits der Basics Wie performen meine Verzeichnisse? Verzeichnis Analyse
  48. 48. diva-eAdvertising | Google Search Console – Jenseits der Basics Verzeichnisse Analysieren 48© 2019 diva-e Advertising Verzeichnisse extrahieren REGEX
  49. 49. diva-eAdvertising | Google Search Console – Jenseits der Basics Verzeichnisse analysieren Welches Verzeichnis hat den größten Anteil an - Klicks - Impressionen - Anzahl Keywords 49© 2019 diva-e Advertising
  50. 50. diva-eAdvertising | Google Search Console – Jenseits der Basics Verzeichnisse Analysieren nach Geräte-Typen 50© 2019 diva-e Advertising Performance Überblick der Verzeichnisse, mit Hilfe einer Heatmap nach Klicks, Impressionen, Anzahl der Suchbegriffe und Anzahl der URLs.
  51. 51. diva-eAdvertising | Google Search Console – Jenseits der Basics Verzeichnis Analyse mit Streudiagramm 51© 2019 diva-e Advertising Traffic-Anteil in % Impressionen- Anteil in % Traffic- und Impression- Anteil des Verzeichnis „cube“ gesunken „haibike“ „focus“ Kreisgröße = Anzahl Keywords
  52. 52. diva-eAdvertising | Google Search Console – Jenseits der Basics Wie hoch ist mein SEO Potential? 52© 2019 diva-e Advertising
  53. 53. diva-eAdvertising | Google Search Console – Jenseits der Basics SEO Potential berechnen • Klicks = Aktueller Traffic • Impressionen p. Monat = Suchvolumen • Position 2 = CTR 15,22% 53© 2019 diva-e Advertising Impressionen 10.000 CTR 15,22% Klicks 500 SEO Traffic Potential 1.022 Beispiel „Keyword XY“ CTR-Werte: https://www.advancedwebranking.com/ctrstudy/
  54. 54. diva-eAdvertising | Google Search Console – Jenseits der Basics SEO Potential ermitteln 54© 2019 diva-e Advertising
  55. 55. diva-eAdvertising | Google Search Console – Jenseits der Basics Keyword Analyse Advanced 55 Übersicht Keyword- liste Filter
  56. 56. diva-eAdvertising | Google Search Console – Jenseits der Basics Keyword Analyse Advanced 56© 2019 diva-e Advertising Advanced Filter
  57. 57. diva-eAdvertising | Google Search Console – Jenseits der Basics Keyword Analyse Advanced 57© 2019 diva-e Advertising Keyword Filter: „haibike“ Nur transaktionale Keywords Nur aus dem Verzeichnis „haibike“
  58. 58. diva-eAdvertising | Google Search Console – Jenseits der Basics Keyword Analyse Advanced 58© 2019 diva-e Advertising Überblick • Anzahl der Klicks • Impressionen • Keywords • Landingpages
  59. 59. diva-eAdvertising | Google Search Console – Jenseits der Basics Fazit • Die Such-Analyse liefert viele nützliche Daten • Achtung vor Durchschnittswerten • Mit Google Data Studio und ein wenig REGEX kann man viele neue Funktionen nutzen • Jeder kann sein eigenes Interface so bauen, wie er es benötigt • Es lassen sich mehr als 1.000 Keywords exportieren Viel Spaß beim Ausprobieren!
  60. 60. diva-eAdvertising | Google Search Console – Jenseits der Basics Done 60
  61. 61. diva-eAdvertising | Google Search Console – Jenseits der Basics Vielen Dank © 2019 diva-e Advertising Download Google Data Studio Vorlage http://bit.ly/smx2019 FollowMe @StephanW

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