Intro to Product Design
H ACKDU KE PRESENTS

Stephanie Engle
PUBLIC POLICY, 2016
👋

Bobby GoodlatteBlaise DiPersiaSoleio Cuervo
2003 200 3 200 8

What is Product
Design?
INTRO

Product design is about answering problems

Emphasizing form

and function

That paints an inspiring future

or many

Why is it important?
CONTEX T

It’s everywhere

At its worst, design can kill

“Jenny had died, all because her very
seasoned nurses were preoccupied
trying to figure out this interface.”
J ONAT HAN S HARI AT, TRAG IC D ESIGN

At best, design can positively
change the world

“Your life, in your pocket.”
STEVE JOBS, WWDC 2007

How do you design
a product?
PROCESS

CASE STUDY
How Airbnb designed
trust into their experience

1. Define the problem & limits

Are you solving a real problem?

PROB LEM
People are not booking rooms.

Understand your audience
Prioritize their needs

PROBLEM
People are not booking rooms because
they do not trust the listings.

2. Come up with a hypothesis

People would trust listings more if
we improved how homes were
presented
HYPOTH ESI S

Identify success

SUCC ES S DEFINED
We will be successful when travelers
book more AirBnB stays (quantitative)
and feel more comfortable doing so
(qualitative).

…and what might keep you from
getting there

CONSTRAINT
Hosts are not expert curators. Most
listings do not even have professional
photos. So, we’re going to have to help
with that :)

3. Make ideas tangible & testable

WIREFRAME

VIS UAL SOFTWARE

PROTOTYPI NG

4. Test, observe, record

5. Refine the design

BE FORE

AFTER

6. Rinse & repeat

How do you know when you’re
“done”?

201 3

201 5

You won’t really ever be*

Shooters Safety
EX ER CI SE

Durham officials have observed increasing
safety issues among students going out to
Shooters, particularly theft and physical harm.
Duke has hired you and the people sitting next
to you to design a solution to ensure students
get home safely.
ASS IGNMENT

• Duke administration is the client
• Females are most affected victims
• Solution can be delivered in any form
• Be sure to define what success looks like
CONSI DERATIONS
BUDGET: $50,000EX E C UTION: 3 MO NTHS

Resources
TAKEAWAYS

WIREF RAMI NG Balsamiq, Pen & Paper
VIS UALS
Photoshop, Sketch (Bohemian
Coding)
PROTOTYP ING InVision, Flinto, Origami, Pixate,
HTML/CSS
TOOLS

CLAS SES HackDesign, Design+Code,
Abduzeedo
INSPIRATION pttrns, Dribbble, Behance, Product
Hunt, facebook.github.io/design/
DUKE HackDuke, DiDA, Campus
Enterprises, Design for America,
Duke I&E
LEARNING

CONTACT ME se74@duke.edu
@soengle
soengle.com

Thanks 😊
THE END