How to use Pinterest as a Real Estate Agent - This presentation was given to Berkshire Hathaway Home Services Alliance in Washington, MO. We covered what is Pinterest, who uses Pinterest (demographics), what kinds of pins you can make, and how to set up a business profile on Pinterest. There is additional information on scheduling pins with Buffer, using Pinterest Analytics, and some best practice tips for Realtors.

1. HOW TO USE
PINTEREST AS A
REAL ESTATE AGENT
Steph Nissen || @StephNissen_ || Nissen Media

2. More than 72+ Million users, with 80% being women.
– Omnicore 2015

3. What is Pinterest?
Pinterest allows it’s users to “pin” or collect:
- Ideas
- Inspiration
- Information
- Videos
- Pictures
- Anything you like in any subject!
Onto boards (folders) and then share those collections with
their followers.

4. What about for Realtors?
• Pinterest reaches your
ideal market!
• BIG power in local
search results!
• Market yourself as an
expert and go-to
source of home and
community info.

5. Creating Your Account
• Go to https://www.pinterest.com/business/create
• Fill out your:
- Email Address
- Password
- Full Name
- Type of Business (For Realtors, select “Professional”)
- Your Website URL
- Hit “Create Account” and you’re ready!

7. Finish Your Profile
• Add a short
description that
describes who you
are and what you do.
• Add a profile picture
– a clean headshot is
perfect!

8. Create Your Boards
Click on “Create a Board” from
your profile page. Fill in the information completely!
StephTip: When creating a new board, add at least 5 pins immediately!

9. What Boards Should You Create?
• Dream Homes
• Design Ideas
• Cleaning and Organizing
• Buyer Tips
• Seller Tips
• Seasonal/Holidays
• Community Events
• Kitchens
• Bathrooms
• Office Spaces
• Kid Rooms
• Family Meals
• Home Tours
• Your Listings
• Office Listings
• Staging a Home
• Architecture
• City Listings
• Local Attractions
• Real Estate Humor
• Things About You
• Fitness and Exercise
Almost Anything Works!

10. Pinning and
Repinning
Pinning happens when
you add something
unique to Pinterest.
You’ve added NEW
content!
Repinning is sharing
content already found on
the site. Most of the
content found on
Pinterest are repins!

11. How to Pin NEW Content
Click the “+” button in the bottom
right of your home screen.
Select upload pin or pin from
website.
• By Uploading a pin you
pick the image first and
then add a URL source
link.
• When you pin from a
website, you add the URL
source first and Pinterest
pulls in images for you to
pick from for the pin.

12. Adding a New Pin

13. How to Repin
Content
1. Hover over the
image you want to
repin or share with
your followers.
2. An option to “Pin It”
will appear in red.
Click it!
3. A popup box will
appear for you to
pick the board you
want to add your
repin.
4. You can also edit
the caption on the
pin at this time.

14. Searching on Pinterest
• Use the search bar to find:
- Pins
- Pinners (Other Users)
- Boards
• By searching you can find people in your industry, new
content to add to your own boards, people in your area
(search for boards about your city or local events), and
information to answer your questions. And of course –
yummy recipes!

15. How Often Should You Post?
Time: 10 Minutes a Day
New Pins: 1 or More
Repin: 3 or More

16. Pinterest Tools to Make It Easier
• Schedule Posts in
Advance with Buffer
• Use Pinterest Analytics
to see your most popular
content, most popular
boards, click counts,
impressions (views), and
more info to make you a
Pinterest pro. Go to:
analytics.pinterest.com.

17. Advanced Pinterest Tips for Realtors
• Use high-quality
images!
• Make your images
vertical – Long images
work best!
• The more time you
spend on Pinterest, the
more results you’ll see!

18. Questions?