The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.

1. Integrating PPC with
SEO Strategies
The Perfect Pair:
Stephanie Wallace
Director of SEO
Nebo
@SWallaceSEO

2. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Two peas in a
pod
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

3. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
In reality…
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch

4. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
It’s not as easy
as it sounds
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch

5. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Understanding
the “Why”…
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch

6. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
And the “How”
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch

7. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
The solution?
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch

8. Test Effective Meta Data

9. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

10. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Campaign: Organic Sandbox

11. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

12. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

13. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

14. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

15. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

16. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

17. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

18. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

19. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

20. Identify Content Gaps

21. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Informational
Content
Transactional
Content
Navigational
Content
Keyword: PR Agency

22. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

23. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

24. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

25. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

26. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

27. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

28. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

29. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

30. Define Ranking Opportunities

31. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

32. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

33. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

34. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

35. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

36. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

37. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

38. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

39. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

40. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

41. Leverage PPC for CRO

42. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
DIGITAL PRSEO
SALE!
PAID MEDIASOCIAL MEDIA

43. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

44. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

45. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Theme: Web Design & UX

46. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Theme: Web Design & UX

47. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

48. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

49. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

50. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

51. Putting this into practice
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO

52. Some things work
better together
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch

53. Curate your own
tactics
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch

54. Embrace
collaboration
@SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch

55. Questions?
Stephanie Wallace
Director of Search Engine Optimization
Nebo
T: @SWallaceSEO
E: swallace@neboagency.com