1. Interpreting the brief
B2 CREATIVE INDUSTRY RESPONSE

2. The Brief
Target Audience
•This project aims to engage the young people in the local talent
and make them more enthusiastic about the place they live in,
Sunderland.
•Age – 16–25-year-olds
•Psychographic – Explorers, Succeeders, Aspirers
•Gender – Male, Female, Other.
•Social Grade – E and D
•The deadline is 24th April 2024.
•The aim is to create a short film or documentary anywhere from
10-20 mins or to create print media in the range of 5 different
pieces.

3. The Brief - Constraints
•Commercial Context – To show the public the talent that is
present in Sunderland, and to show the reality of what
Sunderland is really like, underneath its reputation in other
media.
•I will have around a month from the first day of shooting until
deadline day.
•Budget & Scope - £0 - The scope will be restricted to the
locations inside Sunderland; using a Sunderland cast. I will be
free to show Sunderland in any tone I choose.
•I am aiming for a short film format. It will be uploaded to
YouTube for easy sharing and access.
•Technical Materials – Tripod, Dolly, Digital Camera

4. The Brief
Purpose and Function
The purpose of this short film
is to be an entertaining piece
to the age group that I am
aiming for. However, the main
purpose of this film is to also
be informative and show the
audience what Sunderland can
be like from a street level.
Understanding
Audience
The demographic of my
audience will be an audience
that has just reached working
age. Usually, this demographic
will demand a more realistic
and grounded. I will need to
represent this in my work.