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Today's 60-Second Book Brief: From Impossible to Inevitable by Aaron Ross & Jason Lemkin

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Today's 60-Second Book Brief: From Impossible to Inevitable by Aaron Ross & Jason Lemkin

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Today's 60-Second Book Brief is From Impossible to Inevitable. Learn how hyper-growth companies create predictable revenue with these 7 steps.
Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me.

Today's 60-Second Book Brief is From Impossible to Inevitable. Learn how hyper-growth companies create predictable revenue with these 7 steps.
Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me.

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Today's 60-Second Book Brief: From Impossible to Inevitable by Aaron Ross & Jason Lemkin

  1. 1. BYAARONROSS&JASONLEMKIN 60-SECONDBOOKBRIEFS From Impossible To Inevitable
  2. 2. Aaron Ross and Jason Lemkin wrote From Impossible To Inevitable to teach us how hyper-growth companies create predictable revenue. Here are the 7 steps you need to take.
  3. 3. Nail a niche. When just starting out, you can’t sell to everybody. Find a segment you can sell to profitably, and easily. 1
  4. 4. Create A Predictable pipeline.Find the best ways to capture the three different types of leads - seeds (many-to-many, or word-of- mouth), nets (one-to-many marketing campaigns), and spears (one-to-one selling). 2
  5. 5. Make sales scalable.Ensure you can ramp up your efforts once you hit the mark. 3
  6. 6. DOUBLE YOUR DEAL SIZEThe best way to double your revenue is to go after larger customers. 4
  7. 7. DO THE TIME This process sometimes takes years to nail, so don’t give up if you don’t “make it” right away. 5
  8. 8. Embrace employee ownership What would happen if you took a 2- week vacation unplugged? Would the business still operate at full steam? 6
  9. 9. DEFINE YOUR DESTINY. Your opportunity is much larger than you ever imagined. It’s time to get to work.7
  10. 10. CREATEYOUR GREATEST WORK GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT AT
 WWW.READITFOR.ME

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