Presentation Melbourne Professional & Commercial Networking Group - MP&CNG lunch on Wednesday 8 May at the Railway Club Hotel Port Melbourne.
Call 1300 DO SOCIAL (1300 36 7624) or visit https://difysocial.com.au/ to learn more about social media marketing for your business.
#socialbusiness #socialmedia #socialmediamarketing
2. WHY?
2
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
To attract and retain more customers
3. 3
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
1. PROTECT & build equity (assets)
Competitive Advantage - Objectives
4. Business Assets
4
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Your Website – content repository
5. Business Assets
5
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
LinkedIn – you!
6. Business Assets
6
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
LinkedIn – your business
7. Business Assets
7
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Facebook page
8. Business Assets
8
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Twitter
9. Business Assets
9
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Google
10. Business Assets
10
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
YouTube
11. Business Assets - Audit
11
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Do try this at home!
12. Competitive Advantage - Objectives
12
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
2. DIFFERENTIATE your brand, business and
representatives
13. Competitive Advantage - Objectives
13
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
3. ‘BE TOP OF MIND’ with target communities
14. Competitive Advantage - Objectives
14
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
INCREASE business development
OPPORTUNITIES
15. SMM STRATEGY (Model)
15
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
16. SOCIAL STRATEGY HOUSE
16
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
BUSINESS / MARKETING (BRAND)
STRATEGY
Place
Price
Product
Promotion
17. CUSTOMER =
TARGET AUDIENCE
17
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
18. OFFER (aka bribe)
18
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
19. YOU = YOUR UNIQUE
“UNFAIR ADVANTAGE”
19
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
20. COPY (What you say) +
DESIGN (What you look like)
= CONTENT MARKETING
20
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
21. COMMUNICATIONS & ADS
“FRUIT SALAD”
21
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Traditional New
22. ONLINE – WEB 2.0
22
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
No longer one way, it’s “P2P”
23. YOU – LINKEDIN
23
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Are you representing appropriately?
24. YOUR NETWORK
24
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
1st Connections (2nd & 3rd) –
Gamification
25. YOUR RIVALS
25
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Good, bad, ugly & unvisible
26. YOUR PROSPECTS &
CUSTOMERS
26
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Where do they live, how old are they, what are
they interested in? …
27. WEBSITE SOCIAL
PROOFING
27
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
28. “INBOUND” MARKETING
28
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Taking website content to social media to
bring them to the business …
29. LOCAL SOCIAL
29
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Targeted ”hyper local” area marketing & ads
…
30. RETURN ON INVESTMENT
30
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Cost (Money + Time) to attract & retain
customers LESS sales revenue
31. METRICS – FACEBOOK
31
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Page Insights
32. FACEBOOK / INSTA ADS
32
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Sponsored post performance
33. FACEBOOK PIXEL
33
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Helps measure ads results, track conversions and
remarket to your website visitors.
34. LINKEDIN
34
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Personal Dashboard
35. LINKEDIN
35
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Personal Dashboard
36. TWITTER
36
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Analytics
37. GOOGLE (My Business)
37
a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
Insights = How customers search for your
business
With all marketing communications, including social media marketing & Facebook ads, it’s just like cricket: there’s only to functions.
PROTECT and build equity in the brand and business online and through social media websites.
Online Business Assets, starting with #1
Online Business Assets, starting with #1
Online Business Assets, starting with #1
Online Business Assets, starting with #1
Online Business Assets, starting with #1
Online Business Assets, starting with #1
Online Business Assets, starting with #1
Online Business Assets, starting with #1
DIFFERENTIATE your brand, business and representatives – do an audit of your NFP rivals!
‘Be top of mind’ with target communities by exponentially increasing the number of communication ‘touch points’ with prospects and existing participants and community network.
INCREASE business development OPPORTUNITIES using inbound marketing tactics and proofing, to drive the target audience to explore their interest to enquire & purchase products.
STRATEGY (Model)
Not just Marketing Communications (Promotion)
Content repository
1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. WhatsApp – 7,000,000 Active Australian Users
6. WordPress.com – 5,800,000
7. Twitter – 4,700,000 Monthly Active Australian Users approx
8. LinkedIn – 4,500,000 Monthly Active Australian Users approx
20. Google Plus – 45,000 Monthly active Australian users approx
Having now worked and applied my social media marketing strategy to 200+ businesses and organisations, I know (and believe) for both my business and for those that I work with, organisational “culture” is key to success. Most of us start out working with “AAA” and the further we go along, and more successful we become, we can afford to shift to “TTT” i.e. this type of person, in this type of business, using this model at this price … I’m a member of B1G1 and am a firm believer in using business for good! Hence a portion of what my business customers pay us goes towards local and global charities such as “Dot Com Mob” (Australia), Blue Dragon Childrens’ Foundation (Vietnam) & The Bombay Mothers Society (India). If you’re able to identify other business “do gooders” from what you’ve seen and heard today – a direct and personal referral by phone, email or my social media channels would be much appreciated