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Steve
Offsey
CMO / VP Marketing
617.834.2834
steve.offsey@gmail.com
marketbuildr.com
www.linkedin.com/in/steveoffsey
@Mark...
I’m A ‘Revenue Marketer’ and
‘Growth Hacker’ Who Believes…
Every marketing dollar,
marketing tactic, and
marketing resourc...
Over the past 20 years,
I’ve learned how to…
Identify Market
Opportunities
• Size the market
opportunity
• Uncover the
industry value chain
and competitive
landscape
•...
Design Winning
Go-To-Market
Strategies
• Identify the most
appropriate
beachhead through
strategic market
segmentation
• C...
Generate
Demand
• Select and execute
inbound and
outbound tactics to
generate demand
– Content marketing
– Email
– SEO, SE...
Align Marketing
and Sales Around
a Unified Funnel
• Measure and monitor
changes in
– Customer Acquisition
Cost
– Customer ...
Employ
Analytics
• Leverage strong
analytical and
quantitative skills
(metrics, analytics,
and statistics)
• Deploy for co...
Build
Strong Brands
“Your brand is what
people say about
you when you are
not in the room”
- Jeff Bezos, CEO
Amazon.com
En...
Recruit and
Grow Successful
Teams
• Lead by example
• Foster an open,
collaborative
culture
• Encourage
creativity and
exp...
To Fuel Growth A Few Highlights:
AIR Worldwide
Built a global marketing
organization as the top
marketing executive on a
t...
A Few More Things You
Should Know About Me…
I thrive in…
…an environment that is fast-paced, innovative, agile,
and entrepreneurial by nature.
My ideal role is…
…broa...
Education
and
Achievements
• M.B.A., Cornell
University
• Ph.D. in Electrical
Engineering, Cornell
University
• B.S., Mate...
In Summary…
I Have What You Need
Let’s talk!
Steve Offsey
Building exceptional SaaS, Enterprise
Software and Internet businesses
617.834.2834
steve.offsey@...
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Steve Offsey - A Visual Resume

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Visual resume for Steve Offsey, CMO / VP Marketing
I'm a ‘Revenue Marketer’ and ‘Growth Hacker.’ Over the past 20 years I've learned to identify market opportunities, design winning go-to-market strategies, generate demand, employ analytics, build strong brands, and recruit and grow successful teams, to fuel growth.

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Steve Offsey - A Visual Resume

  1. 1. Steve Offsey CMO / VP Marketing 617.834.2834 steve.offsey@gmail.com marketbuildr.com www.linkedin.com/in/steveoffsey @MarketBuildr plus.google.com/u/0/112180942182740068934
  2. 2. I’m A ‘Revenue Marketer’ and ‘Growth Hacker’ Who Believes… Every marketing dollar, marketing tactic, and marketing resource should positively impact enterprise value.
  3. 3. Over the past 20 years, I’ve learned how to…
  4. 4. Identify Market Opportunities • Size the market opportunity • Uncover the industry value chain and competitive landscape • Determine the ‘complete solution’ to inform partnering and acquisition strategies
  5. 5. Design Winning Go-To-Market Strategies • Identify the most appropriate beachhead through strategic market segmentation • Create a compelling value proposition and employ effective positioning to differentiate in crowded markets • Design a pricing model and distribution approach to rapidly build market share
  6. 6. Generate Demand • Select and execute inbound and outbound tactics to generate demand – Content marketing – Email – SEO, SEM – Webinars, conferences – Social marketing – Public relations – Analyst/influencer relations – Speaking engagements • Measure and adjust
  7. 7. Align Marketing and Sales Around a Unified Funnel • Measure and monitor changes in – Customer Acquisition Cost – Customer Lifetime Value – Conversion rates at each step and overall – Conversion rates by lead source • Look for blockages • Reduce friction by creating tools that address fears and motivations
  8. 8. Employ Analytics • Leverage strong analytical and quantitative skills (metrics, analytics, and statistics) • Deploy for conversion rate optimization, segmentation, lead scoring and more “If you can’t measure something, how can you ever hope to improve it?”
  9. 9. Build Strong Brands “Your brand is what people say about you when you are not in the room” - Jeff Bezos, CEO Amazon.com Ensure consistency across every interaction – Products & services – Design and UX – Customer service – Company culture – Logo, fonts, colors – Voice (tone, style) – Physical space design – etc. Why? To be the kind of company your customers want to buy from!
  10. 10. Recruit and Grow Successful Teams • Lead by example • Foster an open, collaborative culture • Encourage creativity and experimentation • Provide real-time feedback • Ensure accountability • Have fun!
  11. 11. To Fuel Growth A Few Highlights: AIR Worldwide Built a global marketing organization as the top marketing executive on a team that attained 5x revenue growth to more than $100M. Verbind Recruited by board member to a turn-around management team. Led transformation of the company’s product and business model. Sold to SAS Institute. Dataware Started a new business unit. Created a new product line and delivered revenues of $2.5M over the first 3 quarters. Sold to OpenText.
  12. 12. A Few More Things You Should Know About Me…
  13. 13. I thrive in… …an environment that is fast-paced, innovative, agile, and entrepreneurial by nature. My ideal role is… …broad-based and strategic, yet requiring a strong attention to detail and tactical execution. I welcome a… …balance between creativity, intuition, and analysis. I want to be… …challenged, empowered, held accountable, and rewarded for the impact my team has on the business.
  14. 14. Education and Achievements • M.B.A., Cornell University • Ph.D. in Electrical Engineering, Cornell University • B.S., Materials Science & Engineering and literature minor, MIT • Office of Naval Research Fellowship recipient • Co-author of 10 U.S. patents
  15. 15. In Summary… I Have What You Need
  16. 16. Let’s talk! Steve Offsey Building exceptional SaaS, Enterprise Software and Internet businesses 617.834.2834 steve.offsey@gmail.com marketbuildr.com www.linkedin.com/in/steveoffsey @MarketBuildr plus.google.com/u/0/112180942182740068934

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