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• Successes & FutureBrazil-Mexico

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• Steve Scheibe - All Abroad• Experience in business & culture• 40 years Brazil and 20 in Mexico

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Take Off and Growth

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Latin Powers

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The BasicsBR 2012 MX198m Pop. 110m8,5m km2 Area 2.0m km2$12670/12820GDP PerCapita/PPP$10420/187600.9 a/a Growth 3.7 a/a78.5 Mobile p/100 69.4127Ease ofBusiness51Cachaca Drink TequilaFutbol Sport FutbolCancun Beach Rio

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• Language & history (Portugal vs Spain)• Formal vs. informal• Psychological and physical distance• Superficial knowledge (not deep)Similar yet Different

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•Growth, democracy and inclusion(new middle class)• Mexico – Regaining competiveness, exports moremanufactures than rest of Latin America• Brazil – Diversification and resourcesPositives

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• Mexico – Dependent on US, “So far from Godand so close to the USA”• Brazil – Underweight in exports especially valueadded, declining industrial productivity, “Brazilcost” & “God is Brazilian” so everything is OKSome Concerns

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• Mexico – Energy - decline in PEMEX productionand lack of new discoveries• Brazil – Energy - Difficulty in fulfilling the promiseof the Pre-Salt deep water finds; hydroelectric• Both countries – Sustainability of modelsConcerns

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• The Dragon in the Room• China importer of commodities & exporter ofmanufactured goods• How to compete?Concerns

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• Relatively insignificant, below potential (2%)• 2012 First time 10 billion total• 65% of total is automobile industry• California-Mexico: 62 billion in 2012• California-Brazil: Only 4 billion 2012Trade Brazil Mexico - 2012

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CfdsWho is doing it?

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Plus Many Opportunities and Endeavors:Information TechnologySportsTourismFurnitureServices

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• April 2013- 12 Mexican companies in Sao Paulo(ProMexico support)• Junio 2013 - Pack Expo Mexico – 15 plus Brazilianpackaging companies (APEX support)Trade Missions Brazil-MexicoRecent Events and Ongoing

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• Mexico – Brazil – Make it a Positive SumGame

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•Thank you•Gracias•Muito obrigado!