Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Online Media is a Process, not an Event by Steve Schildwachter
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2. Why so much effort? Why such a process? Informing Much more detailed specifications need to be collected from many sites for each campaign including looping restrictions, pixel size, flash capabilities, file sizes, etc. Optimizing Unlike most traditional media, online media allows for investments to be optimized or rearranged in-flight to maximize delivery, conversions, cost per conversions, click through rates, etc. Reporting With greater immediacy and depth of data, Online reporting is much more extensive and done more frequently than in traditional media. Contracting When optimizing campaigns, each partner receives detailed insertion orders that are adjusted as frequently as every two weeks. Maintenance is Ongoing