Mobilise Your Data According to Ofcom, 23% of the UK’s mobile phone users now use their handsets to access the Internet. Many users now access web content exclusively on their mobile devices, e.g. from their iPhone, iPad, Windows Smartphone or Blackberry device. With 96% of the UK population owning a mobile phone, SMS text is an increasingly popular communication mechanism and one that the NFP sector should embrace. Why? Costs are low, campaigns can be setup quickly and with two way text message donations can be sent quickly and efficiently. Your presenter, Steve Cast, Founder and MD of Redbourn Business Systems, will present practical tips on how to integrate your database with the mobile world, using client case studies as examples.

1. CHASE 2011 Mobilise Your Data 22nd February 2011 © Steve Cast Redbourn Business Systems Limited

2. POLITE NOTICE This presentation is Copyright © Steve Cast, of Redbourn Business Systems Limited 2011 with all rights reserved. Please do not distribute this presentation without first confirming with steve.cast@redbourn.co.uk Thank You Mobilise Your Data Slide 2 © Steve Cast, Redbourn Business Systems Limited

3. PLEASE SWITCH ON YOUR MOBILE PHONES THANK YOU! Mobilise Your Data Slide 3 © Steve Cast, Redbourn Business Systems Limited

4. When? Why? Where? Question and Answer Session At The End Who? Why? How? When? Who? What? Mobilise Your Data Slide 4 © Steve Cast, Redbourn Business Systems Limited

5. Mobilise Your Data? • MOBILISE (verb) The verb MOBILISE has 4 senses: 1. Call to arms; of military personnel2. Get ready for war3. Make ready for action or use4. Cause to move around Make ready for action or use Mobilise Your Data Slide 5 © Steve Cast, Redbourn Business Systems Limited

6. Mobile Technology From Wikipedia, the free encyclopaedia Mobile technology is a collective term used to describe the various types of cellular communication technology. Since the beginning of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, GPS navigation system, an embedded web browser, an Instant Messenger client, and a hand-held video gaming system. Many experts argue that the future of computer technology rests in mobile/wireless computing. Mobilise Your Data Slide 6 © Steve Cast, Redbourn Business Systems Limited

7. Mobilise Your Data? Mobilise Your Data Slide 7 © Steve Cast, Redbourn Business Systems Limited

8. Introduction Mobilise Your Data Slide 8 © Steve Cast, Redbourn Business Systems Limited

9. Mobilise Your Data Background and Trends Available Services Integration Case Studies Predictions /Next Steps Mobilise Your Data Slide 9 © Steve Cast, Redbourn Business Systems Limited

10. For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow. Please Give Us Your Feedback feedback@redbourn.co.uk Mobilise Your Data Slide 10 © Steve Cast, Redbourn Business Systems Limited

11. Mobilise Your Data Background and Trends Background and Trends Available Services Integration and Case Studies Next Steps/ Predictions Mobilise Your Data Slide 11 © Steve Cast, Redbourn Business Systems Limited

12. Background and Trends - Statistics:The world is going mobile Source: CM First 2011 Mobilise Your Data Slide 12 © Steve Cast, Redbourn Business Systems Limited

13. Background and Trends - Statistics:The UK is going mobile Sources: Ofcom 2010 BBC 2010 Mobilise Your Data Slide 13 © Steve Cast, Redbourn Business Systems Limited

14. Background and Trends - Checklist:CIO’s Checklist for 2011 “Companies should factor these top 10 technologies in their strategic planning process by asking key questions and making deliberate decisions about them during the next two years.” David Cearley, Vice President and distinguished analyst at Gartner Mobilise Your Data Slide 14 © Steve Cast, Redbourn Business Systems Limited

15. Background and Trends - Trends:The Android v iPhone battle continues The Open Source Android Smartphone will be the leading smart phone Operating System by 2014. Source: Gartner Research September 2010 Mobilise Your Data Slide 15 © Steve Cast, Redbourn Business Systems Limited

16. Background and Trends - Trends:Ever Increasing Use of Mobiles A recent survey of 5,000 Britons carried out by PC World found: 50% of people spend 30 minutes a day in the bathroom, on their mobile phone. That’s more time than they spend showering or cleaning their teeth. Source: guardian.co.uk 02/01/2011 Mobilise Your Data Slide 16 © Steve Cast, Redbourn Business Systems Limited

17. Background and Trends - Shopping:Is mobile shopping that different to donating? “Mobile is clearly becoming a new way people shop…. [Ebay has] has nearly tripled gross merchandise value year-over-year to nearly $2billion… In 2011 we expect Mobile GMV to double to $4billion” John Donahoe President and CEO, eBay Mobilise Your Data Slide 17 © Steve Cast, Redbourn Business Systems Limited

18. iPhone Mobilise Your Data: Survey Symbian Nokia, Sony, Samsung Blackberry Android Windows Phone Mobilise Your Data Slide 18 © Steve Cast, Redbourn Business Systems Limited

19. iPhone Mobilise Your Data Survey Symbian Nokia, Sony, Samsung Blackberry Symbian 36% Blackberry 14.8% Windows Phone Windows Phone 7% Android Android 25.5% iPhone 16.7% Sources: Daily Telegraph, 11/10/10 and 11/11/2010 combined Mobilise Your Data Slide 19 © Steve Cast, Redbourn Business Systems Limited

20. Mobilise Your Data Background and Trends Available Services Available Services Integration and Case Studies Next Steps/ Predictions Mobilise Your Data Slide 20 © Steve Cast, Redbourn Business Systems Limited

21. Available Services Mobilise Your Data Slide 21 © Steve Cast, Redbourn Business Systems Limited

22. Available Services: SMS Text Mobilise Your Data Slide 22 © Steve Cast, Redbourn Business Systems Limited

23. Available Services: Apps Mobilise Your Data Slide 23 © Steve Cast, Redbourn Business Systems Limited

24. Available Services: Mobile Browser Mobilise Your Data Slide 24 © Steve Cast, Redbourn Business Systems Limited

25. Available Services: Adobe Flash Lite Mobilise Your Data Slide 25 © Steve Cast, Redbourn Business Systems Limited

26. Available Services: Mobile Games Mobilise Your Data Slide 26 © Steve Cast, Redbourn Business Systems Limited

27. Mobilise Your Data Background and Trends Available Services Integration and Case Studies Next Steps/ Predictions Integration and Case Studies Mobilise Your Data Slide 27 © Steve Cast, Redbourn Business Systems Limited

28. Integration: SMS Text Mobilise Your Data Slide 28 © Steve Cast, Redbourn Business Systems Limited

29. Integration: SMS TextMobilise Your Data - Essentials Mobilise Your Data Slide 29 © Steve Cast, Redbourn Business Systems Limited

30. Integration: SMS TextMobilise Your Data - Essentials Mobilise Your Data Slide 30 © Steve Cast, Redbourn Business Systems Limited

31. Integration: SMS TextMobilise Your Data - Optionally Mobilise Your Data Slide 31 © Steve Cast, Redbourn Business Systems Limited

32. Integration: SMS Text – How? Live Demonstration Mobilise Your Data Slide 32 © Steve Cast, Redbourn Business Systems Limited

33. Integration: SMS TextMobilise Your Data – Next Steps Mobilise Your Data Slide 33 © Steve Cast, Redbourn Business Systems Limited

34. Mobilise Your Data SMS Case Study 1 In 2010, over US$40M in total was raised in just 40 days for Haiti. The Red Cross, with their text “Haiti” to 90999 to send a $10 donation to the Red Cross campaign, raised US$7M in 36 hours. Sources: mashable.com and msnbc.com Mobilise Your Data Slide 34 © Steve Cast, Redbourn Business Systems Limited

35. Mobilise Your Data SMS Case Study 2 In the UK, £7.8M was raised by text, through £1 and £5 donations for Red Nose Day 2009. Mobile operators waived their usual fees and no VAT was charged by the Treasury on these donations, so 100% of all text donations went to the appeal. Source: Various Mobilise Your Data Slide 35 © Steve Cast, Redbourn Business Systems Limited

36. Integration: Apps Mobilise Your Data Slide 36 © Steve Cast, Redbourn Business Systems Limited

37. Integration: Apps Mobilise Your Data - Decisions DIY? Mobilise Your Data Slide 37 © Steve Cast, Redbourn Business Systems Limited

38. Integration: Apps Mobilise Your Data - Decisions Complex Apps developed by a commercial software developer or agency can cost tens of thousands of pounds plus maintenance. OR Mobilise Your Data Slide 38 © Steve Cast, Redbourn Business Systems Limited

39. Mobilise Your Data App Case Study Depaul UK launched iHobo in May 2010 and is one of the most successful charity apps to date. “We didn’t really expect it to make money, but the rate of return on investment has been higher than any direct mail or media campaign we’ve ever run” Paul Marriot, Depaul UK’s Chief Executive. Source: Third Sector Magazine, 27 Jul 2010 Mobilise Your Data Slide 39 © Steve Cast, Redbourn Business Systems Limited

40. Mobilise Your Data Mobilise Your Data Slide 40 © Steve Cast, Redbourn Business Systems Limited

41. Mobilise Your Data App Case Study (continued) Depaul UK were luck enough to have the app developed for free by a creative agency. iHobo has raised £7,000 by July 2010 but the viral nature of the marketing meant that it topped the iTunes app chart . One estimate on the value of this coverage was put at £1.6M Source: Third Sector Magazine, 27 Jul 2010 Mobilise Your Data Slide 41 © Steve Cast, Redbourn Business Systems Limited

42. Integration: Mobile Browser Cheaper Phones Cannot Run Apps Will Apple Allow Donation Apps? Mobilise Your Data Slide 42 © Steve Cast, Redbourn Business Systems Limited

43. Integration: Mobile Browser Mobilise Your Data - Decisions Mobilise Your Data Slide 43 © Steve Cast, Redbourn Business Systems Limited

44. Integration: Mobile Browser Existing Site Issues Mobilise Your Data Slide 44 © Steve Cast, Redbourn Business Systems Limited

45. Integration: Mobile Browser Mobilise Your Data - Decisions Mobilise Your Data Slide 45 © Steve Cast, Redbourn Business Systems Limited

46. Mobilise Your Data Mobile Website Case Study m.cyberbullying.co.uk Uses RSS Feeds and apparently completed in under 3 hours development! “In the first three days m.cyberbullying.co.uk was online over 300 people accessed the site from a multitude of different mobile phones.” Source: www.socialmediacharity.com 08/01/2011 Mobilise Your Data Slide 46 © Steve Cast, Redbourn Business Systems Limited

48. Integration: Adobe Flash (Lite) In Brief Mobilise Your Data Slide 48 © Steve Cast, Redbourn Business Systems Limited

49. Integration: Mobile Games Source: www.facebook.com, Feb 2011 Mobilise Your Data Slide 49 © Steve Cast, Redbourn Business Systems Limited

50. Integration: Mobile Games In Brief Source: www.appsfire.com, Jan 2011 Mobilise Your Data Slide 50 © Steve Cast, Redbourn Business Systems Limited

51. Mobilise Your Data Game Case Study - War Child UK War Child UK have worked with Football Manager since 2005. In 2010 they extended the relationship to include not just in game advertising, but in game donation. Source: War Child UK, Nov 2010 Mobilise Your Data Slide 51 © Steve Cast, Redbourn Business Systems Limited

53. Mobilise Your Data Next Steps Mobilise Your Data Slide 53 © Steve Cast, Redbourn Business Systems Limited

54. Mobilise Your Data Summary Background and Trends Available Services The World is Going Mobile 30M Phones Sold In the UK In 2010 Android v iPhone UK Browsing Habits Changing SMS Text Apps Mobile Browser Adobe Flash (Lite) Mobile Games Integration and Case Studies Next Steps… SMS: Advantage Fundraiser APPS: iHOBO Mobile Browser: CyberBulling Review Situation Prepare Data Develop Strategy Implement Strategy Mobile Browser: CyberBulling Mobile Games: War Child UK Mobilise Your Data Slide 54 © Steve Cast, Redbourn Business Systems Limited

55. Mobilise Your Data: Predictions Online and Mobile Games are going to be huge in 2011 Android will win the Smartphone Contest Smartphones will eventually replace desktop PCs for most users Steve Cast, MInstF Founder and Managing Director, Redbourn Business Systems Ltd Mobilise Your Data Slide 55 © Steve Cast, Redbourn Business Systems Limited

56. Mobilise Your Data Need More Help? Mobilise Your Data Slide 56 © Steve Cast, Redbourn Business Systems Limited

57. Mobilise Your Data Question and Answer Session Mobilise Your Data Slide 57 © Steve Cast, Redbourn Business Systems Limited

58. For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow. Please Give Us Your Feedback feedback@redbourn.co.uk Or SMS 07973 327547 Mobilise Your Data Slide 58 © Steve Cast, Redbourn Business Systems Limited

59. Thank You For Your Time

60. Mobilise Your Data Need More Help? Mobilise Your Data Slide 60 © Steve Cast, Redbourn Business Systems Limited