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Local SEO Guide - 15 Marketing Techniques To Promote Your Business Online

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Launching a business online can be quite intimidating to any small business owner. Fortunately, any business can benefit from search engine optimization (SEO), which can make a small investment go a long way, as well as making sure that local buyers find their websites.

Therefore, local SEO is an obvious choice to promote and market your business on the Web. The following Slideshare presentation provides 15 low-cost marketing techniques to help drive traffic and sales to your website.

The blog post version can be read here:

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Local SEO Guide - 15 Marketing Techniques To Promote Your Business Online

  1. 1. Local SEO Guide15 Marketing Techniques to PromoteYour Business Online
  2. 2. What is Local SEO?Local SEO is a specialist technique that aims at getting your business nameand website in front of people that are physically located near it. Searchengines are the modern-day yellow pages and your potential customers arelooking to find you where you and your products and services are located
  3. 3. Why Is Local SEO So Important?82%57% 53% 49%38%020406080100SearchenginesYellow pages Newspapers TV Direct mailTools for finding local businessAccording to 2009 report titled “Great Divide’Separates Small Biz, Online Consumers,” 82 percent of local consumersuse search engines to find local businesses. Furthermore, more thanhalf (57 percent) use Yellow Pages directories with 49 percent usinglocal directories.
  4. 4. 1. Submit Your Website to SearchEnginesThe first thing you will need to do when launching a website is submit thesite to search engines; Google and Bing are the major search engines tofocus on. Out of the 15 techniques, this will be the easiest but one of themost important.
  5. 5. 2. Make Your Website Easy toUseBefore marketing your website through various online channels, make surethat your meta data is accurate and follows the Google Webmasterguidelines. On-site optimization includes page titles and meta descriptions.Page titles should include your business name and one or two keywordsthat you want Web visitors to find you with.
  6. 6. 3. Implement Google AnalyticsWeb host providers will often try and bundle analytics and datapackages, but the best, free analytics tool on the Web is Google Analytics.It takes less than two minutes to sign up and implement the code, and youcan start collecting Web traffic data immediately. Data includes number ofWeb visitors, how long they browse your site, where the visitors arelocated, and how they arrived at your site.
  7. 7. 4. Add Your Business to Google+LocalAdding your business to Google+ Local is the next most importanttechnique to implement. More people search for businesses online thananywhere else, and adding your website and business information to theGoogle local business directory can help. It’s free and simple. Also, youcan manage your listing information including businessdescription, product/service details, photos, videos, and offers.
  8. 8. 5. Create Social NetworkBusiness ProfilesIf you are moving your business online, a great way to spread the wordabout your website launch is through social networks. Sign up to thebusiness pages of Google+, LinkedIn, Facebook, and Foursquare topromote your business to your friends and network. Make sure you claimyour business URL. For example,:
  9. 9. 6. Launch an Online MarketingCampaignThe only activity on this list that has a cost is Google AdWords. GoogleAdWords allows you to select keywords, write for online marketing ads, andattract visitors to your website based on what customers search for. Eachtime your ad is clicked, you will pay Google (you set the highest amountbefore your campaign goes live). If no one clicks your ad, you don’t need topay.
  10. 10. 7. Get Listed in Local DirectoriesGet listed in local directories and increase the number of trusted inboundlinks to your website. Most directories are free and by adding yourbusiness, you will see an increase in Web visits from potential customers.(According to Mashable, positive yelp ratings can boost a restaurant’snightly reservations by 19 percent.)
  11. 11. 8. Get Involved in YourCommunityIf there are local forums in your field, then it’s a great idea to get yourbusiness actively participating in them. By creating a profile and addingvalue to the forums, this continues to add relevance of your business toGoogle.
  12. 12. 9. Optimize Mobile SEO and ItsAccessibilityThe smartphone is the new yellow pages and mobile search, as apercentage of total Web traffic increases each month. In fact, expertspredict that mobile usage will overtake desktop usage by 2014. Localbusiness thrive on mobile searches as conversion rates searching onlocal terms tend to be higher. Make sure your website is optimized formobile and is easy to use.
  13. 13. 10. Add Social-sharing ButtonsIn the footer of your website, make sure you add a link your Google+Local page along with other social sharing buttons. Make sure youremail address and phone number is listed on each and every page ofyour footer.
  14. 14. 11. Implement Webmaster ToolsUsing webmaster tools in both Google and Bing helps you identify issueswith your website. By fixing these issues, you will ensure that both searchengines have no issues crawling (finding) your website when a localsearch is made.
  15. 15. 12. Upload picturesThe local directory sites like to provide users with pictures of yourbusiness. To help ensure that your business gets the bestexposure, upload your own pictures. They don’t need to be of aprofessional quality but they will represent your business, so make sure
  16. 16. 13. Ask for ReviewsMost local sites and directories allow customers reviews. Other thanYelp, most are supportive in requesting reviews. Customerreviews, whether good or bad, make your business more credible to futurecustomers.
  17. 17. 14. Launch a BlogWrite about your industry, your talent, your services, and promote it in allchannels. Blogging not only helps increase awareness of yourbusiness, but it also improves your writing. You will learn more within yourfield (become an expert!), and it is a great way to acquire new links to yourwebsite.
  18. 18. 15. Be ConsistentEach time you add your website and business information to a localdirectory, social network, or forum, make sure you be consistent with yourbusiness name, address, telephone number, email address, websitelink, and business description.
  19. 19. About meWorks at: www.superoffice.comBlogs at: www.tribes.noFollow me at: @StevenMacd0naldBlog post on SEJ: Local SEO Guide